F1 Sponsors

Williams Racing have signed a multi-year licensing agreement with UK-based sports memorabilia and manufacturing firm Memento Exclusives.

Stake F1 Team Kick Sauber have announced a partnership renewal agreement with Swiss leisure travel airline Edelweiss. The partnership extension will see Edelweiss continue on as the Official Airline Partner of the Swiss team. It will also put the Edelweiss branding on the floor of the Sauber race car throughout the A2024 season. Also read: Stake F1 Team...

This article contains information about the organisations enjoying branding presence across the assets of Formula One (F1) team McLaren Racing as their official sponsors and partners during the 2024 FIA Formula One World Championship season. British American Tobacco (BAT) In February 2019, ahead of the 2019 F1 season, British American Tobacco signed a multi-year partnership...

This article contains information about the organisations enjoying branding presence across the assets of Formula One (F1) team Williams Racing as their official sponsors and partners during the 2024 FIA Formula One World Championship season. Duracell The British racing team roped in battery and smart power systems manufacturer Duracell as an Official Partner in February...

This article contains information about the organisations enjoying branding presence across the assets of Visa Cash App RB F1 Team (VCARB) as their official sponsors and partners during the 2024 FIA Formula One World Championship season. VISA In January 2024, Red Bull signed a multi-year partnership agreement with Visa, which then became the Title Partner of...

This article contains information about the organisations enjoying branding presence across the assets of Formula One (F1) team Scuderia Ferrari as their official sponsors and partners during the 2024 FIA Formula One World Championship season. Shell British oil and gas company Shell has been one of Ferrari’s oldest and most loyal partners over the years....

Visa Cash App RB Formula One Team (VCARB) have announced a partnership agreement with HUGO Eyewear, which thus becomes the Official Eyewear Partner of the team. Through the deal, HUGO aims to connect with the Gen Z audience and mix the thrill of Formula One through sport and fashion. Peter Bayer, CEO, Visa Cash App...

British motorsports team Williams Racing have announced a licensing partnership agreement with blended whisky producer Coachbuilt Whisky, founded by former Formula One World Champion and Williams Racing driver Jenson Button.  The partnership will see Coachbuilt Whisky launch various limited-edition whiskies to pay homage to Williams Racing’s rich heritage and journey. Additionally, Coachbuilt whiskies will be...

McLaren Formula 1 Team have announced a multi-year partnership agreement with British American Tobacco (BAT), which will thus continue on as the Woking-based British team’s Official Principal Partner.  As per the deal, BAT’s brands will continue enjoying visibility on the McLaren F1 race car. The extension will also see put BAT branding on the NEOM...

This article contains information about the organisations enjoying branding presence across the assets of Mercedes-AMG Petronas F1 Team as their official sponsors and partners during the 2024 FIA Formula One World Championship season. TITLE PARTNER Petronas In December 2009, after it was announced that Mercedes would return to F1, Malaysian state oil and gas company Petronas was...