F1 Sponsors

The national flag carrier of Saudi Arabia, SAUDIA has been announced as the Official Global Airline Partner of the Aston Martin Formula One team following an agreement between both. As part of the deal, SAUDIA have also launched a new global competition which will give fans an exclusive Aston Martin F1 experience at one of the Grand Prix events to which SAUDIA flies. Khaled Tash, SAUDIA Group Chief Marketing Officer, commented, "We are very excited to expand SAUDIA's strategic sports partnership portfolio and announce our most recent collaboration with such a renowned name in the automotive and motorsport industry. At SAUDIA, we believe in the power of sports to unite people and create a borderless world. Therefore, we have been highly selective in choosing top global sporting teams that share our vision. 'With a passion for driving innovation and sustainability-focused initiatives, we are confident that we have found a natural partner in Aston Martin Aramco Cognizant Formula One Team. Together, we look forward to providing unforgettable experiences for Formula One fans in the Kingdom and beyond throughout the 2023 season."

Red Bull Racing have extended their partnership with PokerStars, which will see the partnership continue on into a second consecutive year. The renewal will see PokerStars continue to provide the F1 team with various fan engagement activities, including new content series on the PokerStars YouTube channel which will showcase never-before-seen footage from behind the scenes...

Formula One has renewed its partnership with ESPN following a multi-year extension agreement. The extension will see ESPN continue broadcasting the series in Latin America (excluding Mexico and Brazil) and the Caribbean across its channels till the end of the 2025 F1 season. ESPN will broadcast the entire race weekends to its Latin American audience,...

American Formula One team Haas have announced OAKBERRY as their Official Açaí Partner ahead of the 2023 Formula One season. The partnership is aimed at growing the OAKBERRY brand in the US among the millennials and Gen Z audience. The agreement will put the OAKBERRY branding on the inside front wing end plates of the...

Formula One team Ferrari have announced a multi-year partnership with Virtual Gaming Worlds (VGW), a global technology company that specialises in the creation of cutting-edge online social games. The partnership will see VGW join as a Premium Partner of the Ferrari team and will kick off from the Bahrain Grand Prix 2023. Also Read –...

British Formula One team Williams Racing have roped in Jumeirah Hotels & Resorts as an Official Team Partner ahead of the 2023 Formula One season. The global luxury hospitality firm’s partnership with Williams will provide its loyal guests and partners with unique moments and curated events at Grand Prix locations worldwide. James Bower, Commercial Director,...

Formula One team Scuderia Ferrari have roped in ZCG as an Official Team Partner ahead of the 2023 Formula One season. ZCG is an industry leader comprising private markets, asset management, business consulting services, and technology development. The partnership will see the ZCG logo feature on the Ferrari race car. Lorenzo Giorgetti, Scuderia Ferrari Chief...

Formula One has extended its partnership with Fuji Television Network, INC, which will see the CS broadcasting service Fuji Television NEXT Live Premium continue broadcasting the F1 events till 2025. Fuji TV will broadcast all the races, including Practice, Qualifying and Sprint events, on its Fuji TV NEXT LIVE Premium in Japan, starting from the...

Formula One team Red Bull Racing’s power unit-manufacturing division Red Bull Powertrains (RBPT), which was created in 2021 to develop power units for Red Bull and AlphaTauri, has announced a new partnership with innovative computational fluid dynamics firm Convergent Science. The partnership will see RBPT use Convergent Science’s “CONVERGE CFD” software to help with the...

Swiss Formula One team Alfa Romeo have announced a new partnership with Corinthian Re, a speciality collateralised reinsurance company that is a subsidiary of The Corinthian Group. The partnership will see Corinthian Re join as an Official Partner of the team. The agreement will see the two parties working together towards their common goal for...