F1 Sponsors

Aston Martin announce Valvoline partnership

Valvoline Global has been announced as the Official Lubricant Partner of the Aston Martin Formula One team following a long-term partnership agreement.  The partnership will kick off with the upcoming British Grand Prix, where the team will run a special one-off Valvoline-branded livery. Valvoline will also provide the team with its products to enhance their...
Aditya Chaudhuri

Sebastian Vettel invests in SailGP German team

Former four-time Formula One World Champion Sebastian Vettel and double Olympic medal-winning sailor Erik Heil have teamed up with entrepreneur Thomas Riedel to announce the Germany SailGP Team. Riedel is the owner of the team, while Vettel will join as a co-investor and have “an active role in the management and performance of the team”....
Aditya Chaudhuri

McLaren extend Deloitte partnership

McLaren Racing have announced a multi-year extension of their partnership with Deloitte, which will see the latter continue on as the Official Transformation Partner of the Formula One team. The partnership extension will see both Deloitte and McLaren continue to work towards enhancing the performance of the McLaren F1 team and their operations, while also...
Staff

Honda set for F1 return with Aston Martin

British Formula One team Aston Martin have announced that they will be entering in a works partnership agreement with Japanese manufacturer Honda, starting with the 2026 Formula One (F1) season. The partnership will see Honda provide the Aston Martin team with power units, which will be compliant with the new F1 power unit regulations that...
Aditya Chaudhuri

Ferrari ink DXC Technology partnership

DXC Technology, a global technology services company specialising in the production of advanced digital solutions for the automotive sector, has announced a multi-year partnership with Italian Formula One team Ferrari.  The partnership kicks off from the 2023 Miami Grand Prix and will see DXC Technology serve as an Official Partner of the team, with its...
Aditya Chaudhuri

VIVA teams up with Miami Grand Prix 2023

VIVA, a telecommunications firm with data-centric platforms providing customers with the best overall experience, has been announced as a Founding Partner of the 2023 Miami Grand Prix following a partnership agreement with South Florida Motorsports, the promoter of the Formula One race. The partnership will see VIVA receive trackside and grandstand signage, while also gaining...
Aditya Chaudhuri

Williams Racing launch Frank Williams Academy

British Formula One team Williams Racing have announced the launch of the Frank Williams Academy, which is an initiative by the Spinal Injuries Association (SIA), the Official Charity of the team. Williams will be supporting the Academy, which has been created in honour of the team’s founder, the late Sir Frank Williams. Williams and the SIA...
Staff

McLaren announce Workday partnership

British Formula One team McLaren have signed a multi-year partnership with Workday, a leading provider of enterprise cloud applications for finance and human resources. The partnership will see Workday join as an Official Partner of the F1 team, starting with the ongoing 2023 season. McLaren will use Workday’s financial planning software and support to empower...
Aditya Chaudhuri

McLaren announce Salesforce partnership

British Formula One team McLaren have announced a new partnership with Salesforce — a global leader in customer relationship management that is based out of San Francisco, California. Salesforce joins as an Official Partner of the McLaren F1 team. As Official Partner, Salesforce will work with McLaren to deliver unique fan experiences both on and...
Aditya Chaudhuri

Red Bull join forces with CDW

Formula One reigning world champions Red Bull Racing have roped in technology solutions provider CDW as an Official Team Partner. The partnership will see CDW provide the team with advanced tools and expertise designed to drive success for the team, both on and off the track. Red Bull will also gain access to CDW's host of products and services along with IT solutions and services, as a part of the agreement. CDW had previously partnered with the team to be the Title Partner of the team's International Women's Day event. Christian Horner, Oracle Red Bull Racing Team Principal and CEO said, "Formula 1 is a technology-driven sport and being able to harness the power of a company like CDW is hugely important. CDW is active in a wide number of areas that are key to the Team’s success and the level of integration they’re able to effect is vital. We are about to embark on a massive new season and the fact that CDW will be helping to drive engagement with Max and Checo’s championship challenge is fantastic news.” Sona Chawla, Chief Growth and Innovation Officer, CDW, spoke about the partnership, commenting, "At CDW, we make technology work so people can do great things. Helping Oracle Red Bull Racing to elevate its use of technology is a unique privilege and we’re proud to stand behind the team as it strives to continue its well-documented success on the racetrack. As a customer-focused organisation, we’re also excited about this partnership because so many of our customers have a deep-rooted passion for Formula 1 and the incredibly talented Oracle Red Bull Racing team.”
Aditya Chaudhuri