Formula One teams up with PATRÓN Tequila
Bacardi-owned tequila brand PATRÓN Tequila has signed a partnership deal with Formula One. The agreement will see PATRÓN Tequila become the Official Tequila of the F1 Paddock Club, the official...
F1 Sponsors & Brand Partnerships Page 13
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McLaren to permanently honour Ayrton Senna's legacy
British Formula One team McLaren have announced that their Formula One race cars will permanently feature former McLaren driver Ayrton Senna's logo from the 2022 Monaco Grand Prix onwards. Regarded...
Ferrari announce special collaboration with Disney Pixar
Scuderia Ferrari and Disney Pixar have teamed up ahead of the Monaco Grand Prix to celebrate the launch of Disney’s new movie, Lightyear. The partnership is built around teamwork and speed — something that both Ferrari and Disney share. Ferrari’s drivers Charles Leclerc and Carlos Sainz have also voiced cameos in the Italian and Spanish versions of the animated film. Charles Leclerc spoke about his experiences while working on the film, stating: “It was my first dubbing cameo. It was a completely different experience from what I have done in the past. The things I have in common with Buzz – well, I think the speed, we are both quite fast, we like to push the limits.
McLaren ink new partnership with Cadence
Formula One team McLaren have announced a new multi-year agreement with computational software firm Cadence Design Systems. The partnership will see Cadence join as the Official Technology Partner of McLaren....
Alfa Romeo team up with ProTech Monte-Carlo
Swiss F1 team Alfa Romeo have joined hands with automotive technology brand ProTech Monte-Carlo. The technical partnership will see Alfa Romeo use the latest technology developed by the company. ProTech...
McLaren expand SunGod partnership
McLaren Racing have expanded their partnership with eyewear brand SunGod, which will see the latter become the Official Fan Eyewear licensee of the McLaren Formula One team and the McLaren...
Singapore Airlines extends F1 partnership
Singapore Airlines have announced an extension of their sponsorship agreement with Formula One's Singapore Grand Prix. The new three year deal sees Singapore Airlines continue as the title sponsor of the race till 2024. Singapore Airlines had initially partnered with the Singapore Grand Prix in 2014 on a four year deal and it was extended for a further two years in 2018 and 2020. Lee Lik Hsin, SIA Executive Vice President Commercial, commented, "This year’s highly anticipated Formula One Singapore Grand Prix will be an important milestone for Singapore, marking the return of a major international sporting event to the city after a two-year disruption due to the pandemic. The race will be warmly welcomed by Singapore residents and visitors alike, and will enhance our reputation as a global city. 'SIA’s extension of its title sponsorship signals our continued support for both tourism and sports, complements the expansion of our global network, and will bolster Singapore’s recovery as a key international air hub.”
Honda announced as Japanese Grand Prix title sponsor
Honda Motor Co Ltd has been announced as the title sponsor of the Japanese Grand Prix for the 2022 Formula One Championship. The race in Japan this year will be held at the iconic Suzuka Circuit on October 9, 2022, and the official title of the race will be FORMULA 1 HONDA JAPANESE GRAND PRIX 2022. The Japanese Grand Prix 2022 will be the first race in Japan since the 2019 race, where Mercedes’ Valtteri Bottas took the win. Due to the COVID pandemic, the race hasn’t taken place for the last two years.
McLaren to enter Formula E
McLaren Racing have announced that they will be entering the world of electric motorsports, joining the Formula E Championships from the 2022/23 season onwards. The McLaren Formula E team will...
Alpine nets Berluti partnership
French Formula One team Alpine have signed a new partnership with French leather manufacturer of menswear brand Berluti. The agreement will see Berluti become the F1 team’s Elegance Partner. The...
Haas ink Lunar partnership
American Formula One team Haas have announced a new partnership with Nordic financial technology company Lunar. The Denmark-based company is a regulated and independent licensed bank that has more than 500,000 users across Denmark, Norway and Sweden and is known for providing its customers with complete control over their finances on a single platform. The agreement will put the Lunar branding on the Haas cars and their Danish driver Kevin Magnussen’s race suit.
Red Bull Racing announce HJC Helmets partnership
Austrian Formula One team Red Bull Racing have announced a new multi-year partnership with Korean helmet manufacturer HJC Helmets, which will see the Korean firm join the team as their...
McLaren score Sanofi partnership
The deal will see McLaren work with Sanofi’s Industrial Affairs team to achieve greatness in manufacturing operations, which will allow Sanofi to meet the patients’ needs from all over the world through an effective use of their global network and also support the supply of their broad portfolio. McLaren will be using their digital and analytical prowess to help Sanofi focus on major factors impacting performances and help anticipate and resolve them as well.
Alfa Romeo net Seagate partnership
Swiss Formula One team Alfa Romeo have announced a new partnership with Seagate Technology. The partnership will see Seagate become the team’s Official Object Storage Service Partner.The deal sees Seagate...
Alfa Romeo ink REPX deal
London-based fintech firm REPX has signed a new partnership agreement with Alfa Romeo F1 Team. The partnership will see both parties collaborate on launching an exclusive team card, which will...
Alfa Romeo announce Ferrari Trento partnership
Alfa Romeo have signed a new partnership with Italian sparkling wine brand Ferrari Trento. The Trentino-based winery joins as an Official Partner of the Swiss Formula One team.Founded in 1902...
McLaren Racing ink ICE partnership
McLaren Racing have announced a new partnership with data, technology and market infrastructure provider Intercontinental Exchange Inc. (ICE). ICE will join as an Official Partner of the McLaren MX Extreme...
Formula One scores deal with Salesforce
Salesforce has inked a five-year deal with F1. Global leader in customer relationship management (CRM) Salesforce has joined the Formula One family as a Global Partner in a five-year deal....
Red Bull announce BMC Switzerland partnership
BMC Switzerland joins as an Official Partner. Swiss bicycle and cycling products manufacturer BMC Switzerland has announced a multi-year partnership with Austrian Formula One team Red Bull Racing. The partnership...
Alfa Romeo enter the metaverse with Everdome
Formula One team Alfa Romeo have signed a partnership with Everdome, the world's first hyper-realistic metaverse, that will see them work towards providing a digital home for the future of...
Mercedes unveil Eight Sleep partnership
Eight Sleep joins the German Formula One team as an Official Team Supplier.One of the leading first sleep fitness companies, Eight Sleep has been unveiled as an Official Team Supplier...
Alfa Romeo score Ceramica Cielo partnership
Italian interior design brand joins as an Official Partner. Hinwil-based Formula One team Alfa Romeo have announced a new partnership with Italian ceramic manufacturer Ceramica Cielo. Known for its distinctive,...
Formula One nets MSC Cruises partnership
MSC Cruises joins as a Global Partner. Formula One has announced MSC Cruises, one of the world’s largest and fastest growing cruise brands, as a Global and Official Cruise Partner...
<strong>Alfa Romeo sets up Chinese social media channels</strong>
Swiss team to launch three China-based social media channels. Swiss Formula One team Alfa Romeo have announced the launch of three China-based social media channels to venture into the Asian...
Mercedes announce Akkodis partnership
Akkodis unveiled as Official Team Partner. Reigning Formula One champions Mercedes have secured a partnership with Akkodis, the new global technology powerhouse formed by AKKA & Modis. Joining as an...
Alfa Romeo secure Puma partnership
Puma joins as Official Race Gear Supplier. Swiss Formula One team Alfa Romeo have inked a new partnership with leading sports brand Puma that will see Puma join as the...
<strong>McLaren ink Google partnership</strong>
Google joins as an Official Partner. British Formula One team McLaren have announced a multi-year partnership with Google, with the latter becoming an Official Partner of the McLaren Formula One...
<strong>Alfa Romeo score new partnership with Curam Domi</strong>
Curam Domi to help the team with an enhanced healing environment. Swiss Formula One team Alfa Romeo have announced a new partnership with Belgium-based resilience centre Curam Domi. Known for...
Sebastian Vettel : Salary, Other Earnings, Sponsors
Sebastian Vettel is arguably one of the best F1 drivers to have ever competed in the F1 circuit. The 34-year-old German veteran has been around the circuit for more than...
Alfa Romeo net Camozzi Group partnership
Camozzi joins the Swiss Formula One team as an Official Partner. Formula One team Alfa Romeo have signed a new partnership with Camozzi Group, a global leader in the production...