F1 Sponsors

Red Bull has signed a multi-year agreement with Visa, resulting in Red Bull Racing’s sister team AlphaTauri getting rebranded as “Visa Cash App RB Formula One Team” or “VCARB”. Visa is also set to serve as a global partner to both the Red Bull teams, gaining branding visibility on their F1 cars as well as...

McLaren Racing have expanded their partnership with Web3 tech firm OKX, which will thus continue on as the Official Primary Partner of the British Formula One (F1) outfit. The partnership expansion will see OKX get branding visibility on the side pods of the upcoming McLaren F1 race car, the MCL38.  Haider Rafique, Chief Marketing Officer, OKX,...

The Mercedes-AMG PETRONAS F1 Team have announced a new multi-year deal with SAP, which is set to come on board as an Official Team Partner, starting next year.  SAP will be helping the team “accelerate operational efficiency and unlock new data insights to deliver performance gains.” Mercedes will also be using SAP S/4HANA Finance to...

17-year-old American racer Lia Block has been announced as the latest driver of the Williams Racing Driver Academy and will, therefore, represent the team in the 2024 season of F1 Academy. Block, who became the youngest ARA champion ever after winning the 2023 American Rally Association Open Two-Wheel Drive, will be racing with McLaren junior...

Red Bull Racing have announced a partnership extension with Swiss luxury watch brand TAG Heuer. The partnership, which kicked off in 2015, was last renewed in 2021 and was set to expire after 2024.  The latest extension will see TAG Heuer continue to have branding presence on the race suits of the Red Bull drivers...

Aston Martin Formula One Team (AMF1) have roped in ServiceNow as their Official Intelligent Platform Partner, having signed a partnership agreement with the Santa Clara, California-based digital workflows solutions provider.  ServiceNow, as per the AMF1 agreement, will streamline the AMR Technology Campus onto its platform and have its services and technologies integrated across the team’s...

Italian Formula One team AlphaTauri have announced a special one-race partnership agreement with Japanese multinational video game publisher Bandai Namco Entertainment, thereby bringing its GUNDAM brand to the inaugural Las Vegas Grand Prix 2023.  The partnership will see AlphaTauri drivers Yuki Tsunoda and Daniel Ricciardo showcasing GUNDAM decals—RX-78-2 GUNDAM and XVX-016 GUNDAM Aerial—on the headrests...

Italian motor manufacturer Alfa Romeo first entered the Formula One Championship in 1950. The team had their first stint in the sport between 1950 and 1987 where they won two World Drivers’ Championship with Nino Farina (1950) and Juan Manuel Fangio (1951). The team withdrew from the sport in 1952 and returned only in 1979 when Autodelta entered the sport using the Alfa Romeo name. The team competed till 1985 before once again withdrawing from the sport for more than 30 years. Alfa Romeo returned to the sport in 2019 when the Sauber team were renamed to Alfa Romeo Racing. In 2020, the team were renamed to Alfa Romeo Racing Orlen. Here are the F1 team’s sponsors going into the 2022 season.

Formula One team Alfa Romeo have announced a new partnership with automotive aftermarket company Fix Network.  The partnership will see Fix Network use Alfa Romeo’s platform to open up to newer audiences. The Fix Network logo, in turn, will feature on the inner rear wing endplates of the Alfa Romeo race car.  Also read: Alfa...

Formula One team Red Bull Racing have partnered with cryptocurrency exchange Bybit to launch the Velocity Series.  The Velocity Series will see racing come together with art to create digital collectibles that will be created by race team data and telemetry from the RB19 race car. The series will have four releases during the Dutch,...