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Williams joins forces with Zoox

Zoox joins as Official Regional Partner British Formula One team Williams Racing have recently announced a new multi-year partnership with autonomous ride-hailing firm Zoox. The partnership will see Zoox become an Official Regional Partner of the British team and Zoox will enjoy branding presence on the Williams cars for the races held in the United...
Aditya Chaudhuri

Aston Martin Aramco F1 Team sign long-term deal with PUMA

Aston Martin Aramco Formula One Team have announced signing a long-term partnership agreement with global sportswear brand PUMA.
Aditya Chaudhuri

Aston Martin signs new Ma’aden deal

Multi-year deal announced British Formula One team Aston Martin have announced a new multi-year global partnership agreement with Saudi Arabian mining firm Ma’aden. The partnership will kick off from the upcoming Brazilian Grand Prix 2024 and will see Ma’aden’s branding present on the Aston Martin challenger, the AMR24. The deal will see both work together...
Aditya Chaudhuri

Ferrari extends Shell deal

Shell strengthens long-term partnership Iconic Italian automobile brand Ferrari has announced a partnership extension with Shell, who will support the Scuderia in the Le Mans Hypercar (LMH) programme.  Shell will provide the Ferrari Hypercar programme with their lubricants and coolants as they aim to enhance reliability, durability and performance at the 24h Le Mans races....
Aditya Chaudhuri

Williams renews Gulf Oil deal

Multi-year extension announced Williams Racing have announced a multi-year extension of their partnership with leading manufacturer of oils and lubricants, Gulf Oil International Ltd. Additionally to the Gulf Oil extension, the British Formula One team also announced that they have a new partnership with Gulf’s coffee brand Reviva, who will join the team as their...
Aditya Chaudhuri

Williams renew Kraken partnership

Partnership expanded and extended British Formula One team Williams Racing have announced a partnership extension with crypto platform Kraken, with the partnership being extended and expanded for the Formula One 2025 season. Kraken has been the team’s Official Crypto and Web3 Partner since 2023 focusing on fan engagement online and offline. The extension will continue...
Aditya Chaudhuri