Red Bull announce partnership with Zoom
Austrian Formula One team Red Bull Racing and software firm Zoom Video Communications have announced a new "Innovation Partnership", which will see Red Bull integrate Zoom's communications platform in all...
F1 Sponsors & Brand Partnerships Page 7
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Alfa Romeo and Sauber set to part ways after 2023 F1 season
Swiss team to most likely team up with Audi Alfa Romeo have announced that they will be ending their title sponsorship agreement with Sauber at the end of the 2023...
PokerStars announces special partnership with Red Bull Racing
Red Bull and PokerStars to team up for the Brazilian Grand Prix Leading global online gambling and entertainment firm PokerStars will partner with Red Bull Racing for a unique fan...
Sauber and Alfa Romeo renew partnership
Italian car manufacturer Alfa Romeo has announced the renewal of its partnership with Swiss Formula One team Sauber for the 2023 season. Sauber currently owns and runs the Formula One...
Red Bull and Honda extend partnership till 2025
Austrian Formula One team Red Bull have announced the extension of their power unit support agreement with Honda. The new agreement will now run till the end of 2025. Honda...
Oscar Piastri denies signing for Alpine
Just hours after French Formula One team Alpine announced reigning Formula 2 champion Oscar Piastri as one of their drivers from the 2023 season onwards along with Esteban Ocon, the...
Williams Racing announce partnership with Currys
British motorsport team Williams Racing have announced a new partnership with electrical retailer Currys. The partnership will see Currys back Williams' esports division. The agreement will see Williams and Currys...
Alfa Romeo team up with MindMaze
Swiss Formula One team Alfa Romeo have announced a new partnership with MindMaze, a neuro-technology development company. As per the deal, MindMaze will use its brain technology platform to bring...
McLaren Racing ink new partnership with NEOM
McLaren Racing have announced a new partnership with NEOM, a planned-city project within the Kingdom of Saudi Arabia that is aimed at creating a city that would boast of bleeding-edge...
Zhou Guanyu announced as HSBC China ambassador
Alfa Romeo's driver Zhou Guanyu has been announced as HSBC Bank China's latest brand ambassador. The partnership will see HSBC use Zhou's profile to encourage the youth to pursue their...
Formula One teams up with PATRÓN Tequila
Bacardi-owned tequila brand PATRÓN Tequila has signed a partnership deal with Formula One. The agreement will see PATRÓN Tequila become the Official Tequila of the F1 Paddock Club, the official...
Ferrari announce special collaboration with Disney Pixar
Scuderia Ferrari and Disney Pixar have teamed up ahead of the Monaco Grand Prix to celebrate the launch of Disney’s new movie, Lightyear. The partnership is built around teamwork and speed — something that both Ferrari and Disney share. Ferrari’s drivers Charles Leclerc and Carlos Sainz have also voiced cameos in the Italian and Spanish versions of the animated film. Charles Leclerc spoke about his experiences while working on the film, stating: “It was my first dubbing cameo. It was a completely different experience from what I have done in the past. The things I have in common with Buzz – well, I think the speed, we are both quite fast, we like to push the limits.
Singapore Airlines extends F1 partnership
Singapore Airlines have announced an extension of their sponsorship agreement with Formula One's Singapore Grand Prix. The new three year deal sees Singapore Airlines continue as the title sponsor of the race till 2024. Singapore Airlines had initially partnered with the Singapore Grand Prix in 2014 on a four year deal and it was extended for a further two years in 2018 and 2020. Lee Lik Hsin, SIA Executive Vice President Commercial, commented, "This year’s highly anticipated Formula One Singapore Grand Prix will be an important milestone for Singapore, marking the return of a major international sporting event to the city after a two-year disruption due to the pandemic. The race will be warmly welcomed by Singapore residents and visitors alike, and will enhance our reputation as a global city. 'SIA’s extension of its title sponsorship signals our continued support for both tourism and sports, complements the expansion of our global network, and will bolster Singapore’s recovery as a key international air hub.”
Haas ink Lunar partnership
American Formula One team Haas have announced a new partnership with Nordic financial technology company Lunar. The Denmark-based company is a regulated and independent licensed bank that has more than 500,000 users across Denmark, Norway and Sweden and is known for providing its customers with complete control over their finances on a single platform. The agreement will put the Lunar branding on the Haas cars and their Danish driver Kevin Magnussen’s race suit.
Red Bull Racing announce HJC Helmets partnership
Austrian Formula One team Red Bull Racing have announced a new multi-year partnership with Korean helmet manufacturer HJC Helmets, which will see the Korean firm join the team as their...
Alfa Romeo announce Ferrari Trento partnership
Alfa Romeo have signed a new partnership with Italian sparkling wine brand Ferrari Trento. The Trentino-based winery joins as an Official Partner of the Swiss Formula One team.Founded in 1902...
Red Bull announce BMC Switzerland partnership
BMC Switzerland joins as an Official Partner. Swiss bicycle and cycling products manufacturer BMC Switzerland has announced a multi-year partnership with Austrian Formula One team Red Bull Racing. The partnership...
Alfa Romeo enter the metaverse with Everdome
Formula One team Alfa Romeo have signed a partnership with Everdome, the world's first hyper-realistic metaverse, that will see them work towards providing a digital home for the future of...
Alfa Romeo score Ceramica Cielo partnership
Italian interior design brand joins as an Official Partner. Hinwil-based Formula One team Alfa Romeo have announced a new partnership with Italian ceramic manufacturer Ceramica Cielo. Known for its distinctive,...
Mercedes announce Akkodis partnership
Akkodis unveiled as Official Team Partner. Reigning Formula One champions Mercedes have secured a partnership with Akkodis, the new global technology powerhouse formed by AKKA & Modis. Joining as an...
Sebastian Vettel : Salary, Other Earnings, Sponsors
Sebastian Vettel is arguably one of the best F1 drivers to have ever competed in the F1 circuit. The 34-year-old German veteran has been around the circuit for more than...
Alfa Romeo announce AMX partnership
The dairy brand joins as an Official Partner of the F1 team. Swiss Formula One team Alfa Romeo have announced a new partnership with dairy products brand AMX.AMX is a...
Alfa Romeo unveil Accelleron partnership
Accelleron joins as Official Partner of the Swiss racing team. Swiss Formula One team Alfa Romeo have announced a new partnership with high-performance engineering brand Accelleron. The partnership will see...