Heineken teams up with Max Verstappen and Red Bull
Dutch beverage brand Heineken has announced a double partnership with the Red Bull F1 team and their double World Champion Max Verstappen. While Heineken will join as an Official Team...
F1 Sponsors & Brand Partnerships Page 6
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TCL Electronics renews Australian Grand Prix partnership
Global television manufacturer and consumer electronics giant TCL Electronics has renewed their partnership with the Australian Grand Prix Corporation. The partnership will see TCL Electronics continue on as the Official Television Provider of the Australian Grand Prix for the second straight year. The renewal of the partnership will see TCL provide the audience with audio-visual coverage experience with the implementation of over 800 LCD TVs installed around the circuit, helping spectators catch the on-track action at all parts of the circuit, irrespective of where they are. TCL will also host a racing simulator for the fans along with a daily prize giveaway. Rafael Mayen, TCL Electronics Australia, National Marketing Manager, commented, "TCL’s visual and audio technologies which is set to expand in the coming months with brand-new TVs and soundbars along with a wider choice of whitegoods — will put F1 fans in pole position to watch cars tear around Melbourne’s lakeside track in exhilarating detail and hear some of the best racing in the world through a fully immersive audio experience. Formula One is a breathtaking experience that offers excitement like no other sport, and we're keen to see people come in and enjoy watching the races in the new TCL Recharge Lounge.”
Red Bull announce new partnership with Built For Athletes
Red Bull Racing have roped in premium fitness brand, Built For Athletes as the team’s Official Luggage Provider, joining on a multi-year deal. Built For Athletes will provide the team with their products which will be meticulously designed to provide supreme comfort, absolute assurance and unapologetic style. Both parties will also work together on a limited edition collection which will have the Built for Athlete backpack in the Red Bull Racing colours. The backpack will have the names of Red Bull's drivers - Max Verstappen and Sergio Pérez on them. Christian Horner, Team Principal and CEO at Oracle Red Bull Racing, said, "As a team who prioritises partnering with brands that offer the highest quality products and constantly push for better, Built For Athletes is a perfect match for us. They understand not only our need for peak performance on race day, but everything involved in getting us to that point. Travel is such an important part of our lives in Formula One, and Built For Athletes make it that much easier with the top-class product line they have produced.”
Mercedes team up with G42
Leading UAE-based artificial intelligence (AI) and cloud computing technology company, G42, have been announced as an Official Partner of German Formula One team Mercedes following a multi-year partnership with the German team. The partnership will see Mercedes use G42's software and solutions for critical insights. Additionally the agreement will also focus on talent development programmes, joint training, and innovation workshops. Both parties will also work to find new areas to deploy AI and use it to the team's advantage. The partnership will see the G42 logo present on the Mercedes race car and on the race helmets of both drivers and in the team garage during race weekends. Peng Xiao, Group CEO at G42, commented, "Modern motorsport and technology go hand-in-hand, especially when you consider the sheer magnitude of critical data that is generated during every race weekend. By combining exceptional human talent with advanced AI, big data analytics and computing power, we are in a position to optimise a wide range of processes, both on and off the track, enabling decision dominance and expanding the boundaries of what’s currently possible. We are very excited about this new partnership with the Mercedes-AMG PETRONAS Formula One Team and look forward to making our technical resources and expertise available to help them succeed.”
Qualcomm joins Mercedes F1 family
Qualcomm Technologies and Mercedes have announced a multi-year partnership, which will see the Mercedes F1 team up with Qualcomm's brand Snapdragon. Mercedes will use Snapdragon's platform to create fan engagement...
Rodin Carlin signs Abbi Pulling for F1 Academy
British racing driver Abbi Pulling has been announced as the second driver by Rodin Carlin for the upcoming inaugural season of the F1 Academy series. Pulling will be partnering with...
Alfa Romeo announce new partnership with MASCOT
Alfa Romeo have announced a new partnership with workwear brand MASCOT. The partnership will see MASCOT provide the Swiss Formula One team with its products, which will also be present...
Aston Martin team up with Citi Private Bank
British Formula One team Aston Martin have announced a new sponsorship deal with Citi Private Bank ahead of the 2023 Formula One season. The partnership is an extension of Citi's...
Williams Racings inks new deal with Gulf Oil International
British Formula One team Williams Racing have announced a new long-term partnership with leading manufacturer of oils and lubricants, Gulf Oil International. Gulf will also partner the Williams Racing Driver...
Red Bull announce new deal with Rokt
Global leader in ecommerce technology, Rokt has been roped in by Austrian Formula One team Red Bull Racing as an Official Team Partner. Rokt and Red Bull will work together on multiple projects to foster greater diversity in Formula One and beyond. Rokt along with Red Bull will also work together to recruit female esports athletes for the Red Bull Racing team. Rokt will also become Title Partner of Red Bull Racing’s event celebrating International Women in Engineering Day. The partnership will see the Rokt logo present on the Red Bull race cars, driver suits, on the jerseys of the Red Bull Racing Esports team and also on various other team collaterals. Bruce Buchanan, CEO of Rokt, said, "Rokt and Oracle Red Bull Racing are both innovative, disruptive, mission-driven companies focused on our commitment to diversity, sustainability and being a force for good in our communities. We’re thrilled to partner with the Oracle Red Bull Racing team and align on our mission to unleash possibility, develop the careers of talented female ethletes and empower women in sports, engineering, ecommerce and other fields across the globe. Oracle Red Bull Racing is also making history this year by launching its F1 car here in the US—the first time any team has launched its car in the States—and the timing of this event makes our partnership even more exciting.”
Sauber announces Audi as minority stakeholder
The Sauber Group has released a statement, revealing that German automotive manufacturer Audi has acquired a minority stake in the Swiss motorsport engineering company. With this agreement, Audi has taken...
Alfa Romeo announce new partnership with Stake
Swiss Formula One team Alfa Romeo have announced a new multi-year partnership with entertainment and lifestyle brand Stake. The new partnership will see Stake join as the Title Partner of...
McLaren extend Castore partnership
British motor-racing team McLaren have announced an extension of their partnership with British sportswear brand Castore. The expansion of their partnership will see Castore continue on as the team's Official...
Mercedes team up with Solera
A global leader in vehicle lifecycle management, Solera has announced a multi-year partnership with German Formula One team Mercedes. The partnership will see both companies work towards automotive innovation and...
Porsche Supercup extends Formula One partnership
Formula One has announced an eight-year extension of its partnership with Porsche. The extension will see the Porsche Supercup continue to be supported by Formula One and remain on the...
Red Bull ink New Era partnership
Austrian Formula One team Red Bull Racing have announced a new partnership with New York-based clothing brand New Era. The partnership, which will start from the 2023 F1 season, will...
Ferrari announce HCL Software partnership
Italian Formula One team Ferrari have announced a new multi-year partnership with global leader in enterprise software solutions, HCL Software. HCL Software will join as a strategic partner of the...
Mercedes team up with Einhell
German Formula One team Mercedes-AMG Petronas have announced leading manufacturer of state-of-the-art cordless power tools and garden equipment, Einhell, as their Official Tool Expert. The partnership, which will get underway...
Rolex teams up with Formula One for Australian Grand Prix
Formula One has announced a new partnership with Swiss watchmaker Rolex, which will see the latter become the Title Partner of the Australian Grand Prix. Rolex, which was the Title...
Stoffel Vandoorne joins Aston Martin F1 team
Formula E 2021/22 champion and former Formula One driver Stoffel Vandoorne has been announced as a reserve and test driver for British Formula One team Aston Martin. Vandoorne will partner...
Verstappen on top in Austin after holding off Hamilton for US GP win
Hamilton finishes second ahead of Leclerc Max Verstappen kept Lewis Hamilton and Mercedes waiting for their first win of the 2022 season as the Dutchman took his 13th win of...
Red Bull team up with BINGO
Austrian Formula One team Red Bull Racing have announced a one-off partnership with international car experts BINGO for the upcoming Japanese Grand Prix. The one-race partnership will see the BINGO...
Channel 4 to continue broadcasting free-to-air F1 coverage in 2023
Channel 4 has renewed its partnership with Sky, which means that the British free-to-air public broadcast television network will continue to broadcast Formula One for the 2023 season as well. ...
Ferrari ink Bitdefender partnership
Italian Formula One team Ferrari have announced a multi-year partnership with Bitdefender, a global leader in cybersecurity. The partnership will see Bitdefender become the Cybersecurity Global Partner of the team....
Red Bull ink partnership with Sparco
Racewear manufacturer Sparco has been announced as Austrian Formula One team Red Bull Racing's Technical Racewear Supplier. The partnership will see Sparco provide the Red Bull drivers and trackside crew...
Red Bull team up with Castore
British premium sportswear brand Castore has announced a new partnership with Austrian Formula One team Red Bull Racing. Joining as a Team Partner from 2023, Castore will provide the team...
Natalie Robyn announced as FIA's first-ever CEO
The Fédération Internationale de l'Automobile (FIA) has announced former Volvo Switzerland CEO Natalie Robyn as its first-ever chief executive officer. Robyn has more than a decade of experience in the...
Red Bull announce Blenders Eyewear partnership
Austrian Formula One team Red Bull Racing and Blenders Eyewear have announced a new three-year partnership, which will see the latter join as the Official Sunglasses Sponsor of the former. ...
AlphaTauri net partnership with GMG (Dubai) Limited
Inter-dealer brokerage house GMG (Dubai) Limited has inked a new partnership with Italian Formula One team AlphaTauri. The partnership will see GMG (Dubai) Limited join as an Official Partner of...
Oscar Piastri to race for McLaren in 2023
The Alpine-Piastri-McLaren drama has seemingly come to an end. The Contract Recognition Board (CRB) has ruled that Oscar Piastri, the reigning Formula 2 Champion and Alpine reserve driver, will be...