AlphaTauri rebranded as Visa Cash App RB F1 Team
Red Bull has signed a multi-year agreement with Visa, resulting in Red Bull Racing's sister team AlphaTauri getting rebranded as "Visa Cash App RB Formula One Team" or "VCARB". Visa...
F1 Sponsors & Brand Partnerships Page 5
Latest News
McLaren Racing expand OKX deal
McLaren Racing have expanded their partnership with Web3 tech firm OKX, which will thus continue on as the Official Primary Partner of the British Formula One (F1) outfit. The partnership expansion...
Mercedes F1 partner with SAP
The Mercedes-AMG PETRONAS F1 Team have announced a new multi-year deal with SAP, which is set to come on board as an Official Team Partner, starting next year. SAP will...
Williams Racing sign Lia Block
17-year-old American racer Lia Block has been announced as the latest driver of the Williams Racing Driver Academy and will, therefore, represent the team in the 2024 season of F1...
Red Bull Racing extend TAG Heuer deal
Red Bull Racing have announced a partnership extension with Swiss luxury watch brand TAG Heuer. The partnership, which kicked off in 2015, was last renewed in 2021 and was set...
Aston Martin F1 announce ServiceNow deal
Aston Martin Formula One Team (AMF1) have roped in ServiceNow as their Official Intelligent Platform Partner, having signed a partnership agreement with the Santa Clara, California-based digital workflows solutions provider. ...
AlphaTauri bring GUNDAM to Las Vegas
Italian Formula One team AlphaTauri have announced a special one-race partnership agreement with Japanese multinational video game publisher Bandai Namco Entertainment, thereby bringing its GUNDAM brand to the inaugural Las...
Stake F1 Team Sponsors
Italian motor manufacturer Alfa Romeo first entered the Formula One Championship in 1950. The team had their first stint in the sport between 1950 and 1987 where they won two World Drivers’ Championship with Nino Farina (1950) and Juan Manuel Fangio (1951). The team withdrew from the sport in 1952 and returned only in 1979 when Autodelta entered the sport using the Alfa Romeo name. The team competed till 1985 before once again withdrawing from the sport for more than 30 years. Alfa Romeo returned to the sport in 2019 when the Sauber team were renamed to Alfa Romeo Racing. In 2020, the team were renamed to Alfa Romeo Racing Orlen. Here are the F1 team’s sponsors going into the 2022 season.
Alfa Romeo F1 announce Fix Network partnership
Formula One team Alfa Romeo have announced a new partnership with automotive aftermarket company Fix Network. The partnership will see Fix Network use Alfa Romeo's platform to open up to...
Red Bull Racing partner with Bybit
Formula One team Red Bull Racing have partnered with cryptocurrency exchange Bybit to launch the Velocity Series. The Velocity Series will see racing come together with art to create digital...
Aston Martin announce Valvoline partnership
Valvoline Global has been announced as the Official Lubricant Partner of the Aston Martin Formula One team following a long-term partnership agreement. The partnership will kick off with the upcoming...
Sebastian Vettel invests in SailGP German team
Former four-time Formula One World Champion Sebastian Vettel and double Olympic medal-winning sailor Erik Heil have teamed up with entrepreneur Thomas Riedel to announce the Germany SailGP Team. Riedel is...
McLaren extend Deloitte partnership
McLaren Racing have announced a multi-year extension of their partnership with Deloitte, which will see the latter continue on as the Official Transformation Partner of the Formula One team. The...
Honda set for F1 return with Aston Martin
British Formula One team Aston Martin have announced that they will be entering in a works partnership agreement with Japanese manufacturer Honda, starting with the 2026 Formula One (F1) season....
Ferrari ink DXC Technology partnership
DXC Technology, a global technology services company specialising in the production of advanced digital solutions for the automotive sector, has announced a multi-year partnership with Italian Formula One team Ferrari. ...
VIVA teams up with Miami Grand Prix 2023
VIVA, a telecommunications firm with data-centric platforms providing customers with the best overall experience, has been announced as a Founding Partner of the 2023 Miami Grand Prix following a partnership...
Williams Racing launch Frank Williams Academy
British Formula One team Williams Racing have announced the launch of the Frank Williams Academy, which is an initiative by the Spinal Injuries Association (SIA), the Official Charity of the team....
McLaren announce Workday partnership
British Formula One team McLaren have signed a multi-year partnership with Workday, a leading provider of enterprise cloud applications for finance and human resources. The partnership will see Workday join...
McLaren announce Salesforce partnership
British Formula One team McLaren have announced a new partnership with Salesforce — a global leader in customer relationship management that is based out of San Francisco, California. Salesforce joins...
Red Bull join forces with CDW
Formula One reigning world champions Red Bull Racing have roped in technology solutions provider CDW as an Official Team Partner. The partnership will see CDW provide the team with advanced tools and expertise designed to drive success for the team, both on and off the track. Red Bull will also gain access to CDW's host of products and services along with IT solutions and services, as a part of the agreement. CDW had previously partnered with the team to be the Title Partner of the team's International Women's Day event. Christian Horner, Oracle Red Bull Racing Team Principal and CEO said, "Formula 1 is a technology-driven sport and being able to harness the power of a company like CDW is hugely important. CDW is active in a wide number of areas that are key to the Team’s success and the level of integration they’re able to effect is vital. We are about to embark on a massive new season and the fact that CDW will be helping to drive engagement with Max and Checo’s championship challenge is fantastic news.” Sona Chawla, Chief Growth and Innovation Officer, CDW, spoke about the partnership, commenting, "At CDW, we make technology work so people can do great things. Helping Oracle Red Bull Racing to elevate its use of technology is a unique privilege and we’re proud to stand behind the team as it strives to continue its well-documented success on the racetrack. As a customer-focused organisation, we’re also excited about this partnership because so many of our customers have a deep-rooted passion for Formula 1 and the incredibly talented Oracle Red Bull Racing team.”
SAUDIA inks deal with Aston Martin F1
The national flag carrier of Saudi Arabia, SAUDIA has been announced as the Official Global Airline Partner of the Aston Martin Formula One team following an agreement between both. As part of the deal, SAUDIA have also launched a new global competition which will give fans an exclusive Aston Martin F1 experience at one of the Grand Prix events to which SAUDIA flies. Khaled Tash, SAUDIA Group Chief Marketing Officer, commented, "We are very excited to expand SAUDIA's strategic sports partnership portfolio and announce our most recent collaboration with such a renowned name in the automotive and motorsport industry. At SAUDIA, we believe in the power of sports to unite people and create a borderless world. Therefore, we have been highly selective in choosing top global sporting teams that share our vision. 'With a passion for driving innovation and sustainability-focused initiatives, we are confident that we have found a natural partner in Aston Martin Aramco Cognizant Formula One Team. Together, we look forward to providing unforgettable experiences for Formula One fans in the Kingdom and beyond throughout the 2023 season."
Red Bull and PokerStars renew partnership
Red Bull Racing have extended their partnership with PokerStars, which will see the partnership continue on into a second consecutive year. The renewal will see PokerStars continue to provide the...
Formula One renews ESPN partnership
Formula One has renewed its partnership with ESPN following a multi-year extension agreement. The extension will see ESPN continue broadcasting the series in Latin America (excluding Mexico and Brazil) and...
OAKBERRY teams up with Haas
American Formula One team Haas have announced OAKBERRY as their Official Açaí Partner ahead of the 2023 Formula One season. The partnership is aimed at growing the OAKBERRY brand in...
Ferrari signs partnership with VGW
Formula One team Ferrari have announced a multi-year partnership with Virtual Gaming Worlds (VGW), a global technology company that specialises in the creation of cutting-edge online social games. The partnership...
Williams on-boards Jumeirah as Team Partner
British Formula One team Williams Racing have roped in Jumeirah Hotels & Resorts as an Official Team Partner ahead of the 2023 Formula One season. The global luxury hospitality firm's...
Ferrari and ZCG team up ahead of 2023 Formula One season
Formula One team Scuderia Ferrari have roped in ZCG as an Official Team Partner ahead of the 2023 Formula One season. ZCG is an industry leader comprising private markets, asset...
Formula One and Fuji TV extend partnership
Formula One has extended its partnership with Fuji Television Network, INC, which will see the CS broadcasting service Fuji Television NEXT Live Premium continue broadcasting the F1 events till 2025....
Red Bull Powertrains teams up with Convergent Science
Formula One team Red Bull Racing's power unit-manufacturing division Red Bull Powertrains (RBPT), which was created in 2021 to develop power units for Red Bull and AlphaTauri, has announced a...
Alfa Romeo and Corinthian Re team up
Swiss Formula One team Alfa Romeo have announced a new partnership with Corinthian Re, a speciality collateralised reinsurance company that is a subsidiary of The Corinthian Group. The partnership will...