Williams Racing ink Memento Exclusives deal
Williams Racing have signed a multi-year licensing agreement with UK-based sports memorabilia and manufacturing firm Memento Exclusives.
F1 Sponsors & Brand Partnerships Page 4
Latest News
Stake F1 Team Kick Sauber renew Edelweiss deal
Stake F1 Team Kick Sauber have announced a partnership renewal agreement with Swiss leisure travel airline Edelweiss. The partnership extension will see Edelweiss continue on as the Official Airline Partner of the Swiss...
Formula One 2024 Team Sponsors: McLaren Racing
This article contains information about the organisations enjoying branding presence across the assets of Formula One (F1) team McLaren Racing as their official sponsors and partners during the 2024 FIA...
Formula One 2024 Team Sponsors: Williams Racing
This article contains information about the organisations enjoying branding presence across the assets of Formula One (F1) team Williams Racing as their official sponsors and partners during the 2024 FIA...
Formula One 2024 Team Sponsors: Visa Cash App RB Formula One Team
This article contains information about the organisations enjoying branding presence across the assets of Visa Cash App RB F1 Team (VCARB) as their official sponsors and partners during the 2024 FIA...
Formula One 2024 Team Sponsors: Scuderia Ferrari
This article contains information about the organisations enjoying branding presence across the assets of Formula One (F1) team Scuderia Ferrari as their official sponsors and partners during the 2024 FIA...
VCARB announce HUGO Eyewear partnership
Visa Cash App RB Formula One Team (VCARB) have announced a partnership agreement with HUGO Eyewear, which thus becomes the Official Eyewear Partner of the team. Through the deal, HUGO...
Williams Racing team up with Coachbuilt Whisky
British motorsports team Williams Racing have announced a licensing partnership agreement with blended whisky producer Coachbuilt Whisky, founded by former Formula One World Champion and Williams Racing driver Jenson Button. ...
McLaren Formula 1 Team extend BAT partnership
McLaren Formula 1 Team have announced a multi-year partnership agreement with British American Tobacco (BAT), which will thus continue on as the Woking-based British team's Official Principal Partner. As per...
Formula One 2024 Team Sponsors: Mercedes-AMG Petronas F1 Team
This article contains information about the organisations enjoying branding presence across the assets of Mercedes-AMG Petronas F1 Team as their official sponsors and partners during the 2024 FIA Formula One World Championship...
Red Bull and New Era expand partnership
Red Bull Racing has expanded their partnership with apparel firm New Era with the latter joining as the Exclusive Headwear and Apparel Partner of Red Bull Sim Racing - Red...
Formula One 2024 Team Sponsors: BWT Alpine F1 Team
This article contains information about the organisations enjoying branding presence across the assets of BWT Alpine F1 Team as their official sponsors and partners during the 2024 FIA Formula One World...
Stake F1 Team Kick Sauber announce Scania partnership
Stake F1 Team Kick Sauber have announced a partnership agreement with transport solutions provider Scania. The deal will see the Swedish company serve as an Official Supplier to the Swiss...
Qatar F1 track teams up with Visit Qatar
The Lusail International Circuit, which hosts Formula One and MotoGP events, has partnered with the Qatar Tourism Authority, making "Visit Qatar" the Official Tourism Partner of the venue for 2024....
Audi accelerates Sauber takeover ahead of 2026 F1 entry
Audi has announced a complete takeover of the Sauber F1 team, reaffirming its commitment to Formula One as it gears towards a 2026 entry. The German automaker had announced in...
Red Bull Racing sign long-term Castore extension
Oracle Red Bull Racing have signed a partnership extension agreement with British performance sportswear brand Castore. The new deal is reported to be the "largest ever apparel partnership" in terms...
Stake F1 Team announce Extreme Networks deal
Stake F1 Team KICK Sauber have announced a partnership agreement with San Jose, California-based cloud networking company Extreme Networks. The partnership will see Extreme Networks' Wi-Fi 6E solutions provide the...
Formula One 2024 Team Sponsors: Oracle Red Bull Racing
This article contains information about the organisations enjoying branding presence across the assets of Formula One (F1) team Oracle Red Bull Racing as their official sponsors and partners during the...
Visa Cash App RB F1 Team partner with Hugo Boss
Visa Cash App RB F1 Team (VCARB), the side previously known as AlphaTauri, have announced a partnership agreement with German luxury fashion company Hugo Boss, which comes on board as...
McLaren Racing team up with Optimum Nutrition
McLaren Racing have roped in global sports nutrition brand Optimum Nutrition as their Official Sports Nutrition Partner on a multi-year deal. The partnership will see Optimum Nutrition support the British...
McLaren Racing team up with Ecolab
McLaren Racing have roped in US-based water, hygiene, and infection prevention solutions provider Ecolab as an Official Partner on a multi-year deal. The partnership will see Ecolab support the Woking-based...
Scuderia Ferrari partner with Peroni Nastro Azzurro 0.0%
Scuderia Ferrari have signed a multi-year partnership agreement with Peroni Nastro Azzurro 0.0%. The Italian non-alcoholic beer brand thus becomes an Official Team Partner of the F1 outfit and will...
Pietro Fittipaldi and Oliver Bearman revealed as Haas reserve drivers
MoneyGram Haas F1 Team have revealed their reserve drivers for the 2024 Formula One season, with Pietro Fittipaldi and Oliver Bearman taking up the two spots. Bearman, who made his...
Visa Cash App RB F1 Team sign Piquadro deal
Visa Cash App RB F1 Team (VCARB), the Formula One side formerly known as AlphaTauri, have announced a partnership agreement with Italian luxury brand Piquadro, which thus comes on board...
Visa Cash App RB F1 Team partner with TUDOR
Swiss watchmaker TUDOR has announced its return to motorsports after signing an Official Partnership agreement with Visa Cash App RB F1 Team, formerly known as "AlphaTauri". The partnership will put...
Williams Racing partner with Komatsu
British Formula One team Williams Racing have signed a long-term partnership agreement with Japanese heavy equipment manufacturer Komatsu. As per the agreement, Komatsu becomes a Principal Partner as well as...
Williams Racing team up with VAST Data
Williams Racing have announced a partnership agreement with VAST Data, a tech company specialising in artificial intelligence and deep learning computing infrastructure, which comes on board as an Official Partner...
Aston Martin Aramco F1 Team expand JCB partnership
Aston Martin Aramco F1 Team have extended their partnership agreement with JCB ahead of the 2024 FIA Formula One World Championship. The multi-year extension agreement will keep the JCB logo on the...
Aston Martin Aramco F1 Team partner with OMP
Aston Martin Aramco F1 Team have announced a multi-year partnership agreement with Italian motorsport safety equipment and racing car accessories manufacturer OMP, which thus becomes the British team's Official Racewear Supplier. The partnership will...
Ferrari F1 renew CEVA Logistics deal
Italian Formula One team Ferrari have announced a multi-year partnership renewal agreement with French firm CEVA Logistics. The renewed deal will see CEVA Logistics continue supplying logistical services to Ferrari...