Scuderia Ferrari sign UniCredit deal
Scuderia Ferrari of Formula One have roped in pan-European bank UniCredit as a Premium Partner on a multi-year deal.
F1 Sponsors & Brand Partnerships Page 3
Latest News
Formula One renews Singapore Airlines sponsorship for Singapore Grand Prix
Formula One has signed a deal with Singapore Airlines to retain it as the Title Sponsor of the Singapore Grand Prix until 2028.
MSC Cruises to sponsor three Formula One races in 2025
Global cruise operator MSC Cruises has strengthened its partnership with Formula One and is set to act as the Title Sponsor of three races during the 2025 FIA Formula One World Championship.
Aston Martin Aramco F1 Team partner with Pepperstone
Aston Martin Aramco Formula One Team have announced a long-term partnership with online trading company Pepperstone.
VCARB highlight sustainability through partnership with Holy Technologies
Visa Cash App RB Formula One Team (VCARB) have partnered with Holy Technologies to work on a sustainable manufacturing project.
Qatar Investment Authority (QIA) invests in Audi F1 team
The Qatar Investment Authority (QIA) has acquired a minority stake in Audi's Formula One team ahead of their entry to the grid in 2026.
MoneyGram Haas F1 Team announce Mphasis partnership
MoneyGram Haas F1 Team have signed a multi-year deal with Mphasis, an IT solutions provider that specialises in cloud and cognitive services.
Williams Racing team up with Santander
Williams Racing have signed a multi-year partnership agreement with global banking firm Santander, roping it in as an Official Partner.
Oracle Red Bull Racing join forces with LEGO Group
Formula One team Red Bull Racing have signed a partnership agreement with global toy company LEGO Group.
Aston Martin Aramco F1 Team partner with Glenfiddich
Aston Martin Aramco Formula One Team have announced a multi-year global partnership with single malt Scotch whisky brand Glenfiddich.
Williams Racing extend Duracell deal
Williams Racing have announced a multi-year extension of their partnership with American global battery manufacturer Duracell.
Williams joins forces with Zoox
Zoox joins as Official Regional Partner British Formula One team Williams Racing have recently announced a new multi-year partnership with autonomous ride-hailing firm Zoox. The partnership will see Zoox become...
Most marketable Formula One drivers in 2024
In this article, we take a look at the most marketable Formula One drivers in 2024. Based on SportsPro's "50 Most Marketable Athletes" list.
Scuderia Ferrari and Chivas Regal team up
Scuderia Ferrari have announced a signing multi-year partnership agreement with Scotch whisky brand Chivas Regal.
Aston Martin Aramco F1 Team sign long-term deal with PUMA
Aston Martin Aramco Formula One Team have announced signing a long-term partnership agreement with global sportswear brand PUMA.
Formula One joins forces with KitKat
Formula One has announced a multi-year partnership with KitKat, roping it in as its Official Chocolate Bar.
Aston Martin signs new Ma'aden deal
Multi-year deal announced British Formula One team Aston Martin have announced a new multi-year global partnership agreement with Saudi Arabian mining firm Ma'aden. The partnership will kick off from the...
Ferrari extends Shell deal
Shell strengthens long-term partnership Iconic Italian automobile brand Ferrari has announced a partnership extension with Shell, who will support the Scuderia in the Le Mans Hypercar (LMH) programme. Shell will...
Williams renews Gulf Oil deal
Multi-year extension announced Williams Racing have announced a multi-year extension of their partnership with leading manufacturer of oils and lubricants, Gulf Oil International Ltd. Additionally to the Gulf Oil extension,...
Williams renew Kraken partnership
Partnership expanded and extended British Formula One team Williams Racing have announced a partnership extension with crypto platform Kraken, with the partnership being extended and expanded for the Formula One...
Red Bull extend AT&T deal
Formula One team Red Bull Racing have announced a multi-year partnership extension with telecommunications giants AT&T, with the Austrian team also announcing a partnership expansion.
PUMA on-boards Charles Leclerc as Global Brand Ambassador
German multinational sportswear and footwear giant PUMA has signed Scuderia Ferrari driver Charles Leclerc as a global brand ambassador.
Mercedes-AMG Petronas F1 Team renew UBS partnership
Mercedes-AMG Petronas F1 Team have announced signing a partnership renewal agreement with financial services company UBS.
MoneyGram Haas F1 Team announce one-off partnership with "Metaphor: ReFantazio"
MoneyGram Haas F1 Team have announced a one-race deal with role playing game (RPG) Metaphor: ReFantazio for the 2024 Singapore Grand Prix.
Williams Racing join forces with Mercado Libre
Williams Racing have announced a partnership agreement with Mercado Libre, a Latin American e-commerce and digital payments firm.
Williams Racing team up with Globant
Williams Racing have signed a partnership agreement with digital transformation company Globant, roping it in as an Official Partner.
McLaren Racing expand NTT DATA deal
McLaren Racing have announced a multi-year partnership expansion agreement with NTT DATA, a global innovator of business and tech services.
McLaren Formula 1 Team and Mastercard announce major partnership
McLaren Formula 1 Team have announced a multi-year deal with global payments leader Mastercard, roping it in as a major sponsor.
Stake F1 Team Kick Sauber ink deal with Tucano
Stake F1 Team Kick Sauber have announced a partnership agreement with Italian sustainable luggage and travel accessories brand Tucano.
Mercedes-AMG Petronas F1 Team ink deal with Signify
Mercedes-AMG Petronas F1 Team have signed a partnership agreement with lighting company Signify.