Formula One team Ferrari have announced a multi-year partnership with Virtual Gaming Worlds (VGW), a global technology company that specialises in the creation of cutting-edge online social games. The partnership...
British Formula One team Williams Racing have roped in Jumeirah Hotels & Resorts as an Official Team Partner ahead of the 2023 Formula One season. The global luxury hospitality firm's...
Formula One team Scuderia Ferrari have roped in ZCG as an Official Team Partner ahead of the 2023 Formula One season. ZCG is an industry leader comprising private markets, asset...
Susie Wolff has been announced as the Managing Director of the F1 Academy. Wolff joins ahead of the inaugural season of the all-female series, which aims to grow, develop and...
French motor-racer Lola Lovinfosse has been announced as Campos Racing's second driver for the inaugural season of the F1 Academy. Lovinfosse will join Nerea Martí and another yet-to-be-announced driver to...
Formula One has signed a new 15-year partnership with Premier League club Tottenham Hotspur. The partnership aims to identify and develop upcoming motor sport talents. The partnership will see the...
Formula One has announced a new multi-year partnership with South Korean OTT service Coupang Play. The partnership will see Coupang Play live-stream the 2023 FIA Formula One World Championship to...
Formula One has extended its partnership with Fuji Television Network, INC, which will see the CS broadcasting service Fuji Television NEXT Live Premium continue broadcasting the F1 events till 2025....
Formula One team Red Bull Racing's power unit-manufacturing division Red Bull Powertrains (RBPT), which was created in 2021 to develop power units for Red Bull and AlphaTauri, has announced a...
Swiss Formula One team Alfa Romeo have announced a new partnership with Corinthian Re, a speciality collateralised reinsurance company that is a subsidiary of The Corinthian Group. The partnership will...
Aston Martin's Stoffel Vandoorne and Felipe Drugovich will stand-in as McLaren's Reserve Drivers as well should the situation arise, following an announcement by both the British Formula One teams. Aston Martin stated that they have come to an agreement with McLaren which will see Vandoorne and Drugovich step-in for the Woking-based team for the first 15 races of the 2023 Formula One season should the situation arise. Stoffel Vandoorne is a previous Formula One driver for McLaren and joined Aston Martin in November 2022 with reigning Formula One champion Felipe Drugovich also having joined the team as a Reserve Driver and also the team's development programme. Aside from Vandoorne and Drugovich, McLaren had earlier roped in Mercedes' Reserve Driver Mick Schumacher also in a similar role should the situation arise. INDY Car champion Alex Palou is McLaren’s Official Reserve Driver.
The schedule of the inaugural season of the F1 Academy has been revealed. The season will have seven rounds with a total of 21 races, with the season getting underway...
Italian Formula One team Scuderia Ferrari and global private jet company VistaJet have announced a renewal of their long-standing partnership. The renewal of the partnership will see VistaJet continue on...
Aston Martin have announced that their Reserve Driver Felipe Drugovich will replace Lance Stroll during the pre-season test in Bahrain, after it was announced that the Canadian would miss the...
Formula One has announced the launch of F1 TV Pro in India, weeks ahead of the 2023 Formula One World Championship. F1 TV Pro will be broadcasting all the action...
Aston Martin's Lance Stroll will miss the 2023 Formula One season's pre-season testing in Bahrain after meeting a bicycle accident in Spain. The team have announced that Stroll has sustained...
Dutch beverage brand Heineken has announced a double partnership with the Red Bull F1 team and their double World Champion Max Verstappen. While Heineken will join as an Official Team...
Italian Formula One team AlphaTauri's new driver Nyck de Vries has partnered with Dutch cyber security firm Northwave Cyber Security. The partnership will see Northwave join as an Official Partner...
ART Grand Prix have roped in young German racer Carrie Schreiner as their second driver for the F1 Academy championship. Schreiner will partner Léna Büher, who has already been announced as...
Sauber Motorsport have announced the line-up for the Sauber Academy for the upcoming 2023 season. The line-up will include Formula 2 driver Théo Pourchaire, F1 Academy novice Lena Bühler, French-Finnish...
Australian Formula 2 racer Jack Doohan has been announced as the Reserve Driver of French Formula One team, Alpine. Doohan who will be competing for Virtuosi Racing in the Formula 2 2023 season will be competing in his third season with the team. The Australian, who is a previous member of the Red Bull Junior Programme, joined the Alpine family in 2022. Dohaan has already taken part in multiple Formula One sessions for Alpine during the 2022 season. The Australian took part in the Mexican Grand Prix Free Practice 1 session and the Abu Dhabi Grand Prix Free Practice 1 session as well.
Global television manufacturer and consumer electronics giant TCL Electronics has renewed their partnership with the Australian Grand Prix Corporation. The partnership will see TCL Electronics continue on as the Official Television Provider of the Australian Grand Prix for the second straight year. The renewal of the partnership will see TCL provide the audience with audio-visual coverage experience with the implementation of over 800 LCD TVs installed around the circuit, helping spectators catch the on-track action at all parts of the circuit, irrespective of where they are. TCL will also host a racing simulator for the fans along with a daily prize giveaway. Rafael Mayen, TCL Electronics Australia, National Marketing Manager, commented, "TCL’s visual and audio technologies which is set to expand in the coming months with brand-new TVs and soundbars along with a wider choice of whitegoods — will put F1 fans in pole position to watch cars tear around Melbourne’s lakeside track in exhilarating detail and hear some of the best racing in the world through a fully immersive audio experience. Formula One is a breathtaking experience that offers excitement like no other sport, and we're keen to see people come in and enjoy watching the races in the new TCL Recharge Lounge.”
Red Bull Racing have roped in premium fitness brand, Built For Athletes as the team’s Official Luggage Provider, joining on a multi-year deal. Built For Athletes will provide the team with their products which will be meticulously designed to provide supreme comfort, absolute assurance and unapologetic style. Both parties will also work together on a limited edition collection which will have the Built for Athlete backpack in the Red Bull Racing colours. The backpack will have the names of Red Bull's drivers - Max Verstappen and Sergio Pérez on them. Christian Horner, Team Principal and CEO at Oracle Red Bull Racing, said, "As a team who prioritises partnering with brands that offer the highest quality products and constantly push for better, Built For Athletes is a perfect match for us. They understand not only our need for peak performance on race day, but everything involved in getting us to that point. Travel is such an important part of our lives in Formula One, and Built For Athletes make it that much easier with the top-class product line they have produced.”
There is an age-old saying: “the fans make the sport”. The bottom line is that sports needs fans, and it's the fans who make the sport what it is. In...
Leading UAE-based artificial intelligence (AI) and cloud computing technology company, G42, have been announced as an Official Partner of German Formula One team Mercedes following a multi-year partnership with the German team. The partnership will see Mercedes use G42's software and solutions for critical insights. Additionally the agreement will also focus on talent development programmes, joint training, and innovation workshops. Both parties will also work to find new areas to deploy AI and use it to the team's advantage. The partnership will see the G42 logo present on the Mercedes race car and on the race helmets of both drivers and in the team garage during race weekends. Peng Xiao, Group CEO at G42, commented, "Modern motorsport and technology go hand-in-hand, especially when you consider the sheer magnitude of critical data that is generated during every race weekend. By combining exceptional human talent with advanced AI, big data analytics and computing power, we are in a position to optimise a wide range of processes, both on and off the track, enabling decision dominance and expanding the boundaries of what’s currently possible. We are very excited about this new partnership with the Mercedes-AMG PETRONAS Formula One Team and look forward to making our technical resources and expertise available to help them succeed.”
Qualcomm Technologies and Mercedes have announced a multi-year partnership, which will see the Mercedes F1 team up with Qualcomm's brand Snapdragon. Mercedes will use Snapdragon's platform to create fan engagement...
British racing driver Abbi Pulling has been announced as the second driver by Rodin Carlin for the upcoming inaugural season of the F1 Academy series. Pulling will be partnering with...
Ecopol, an innovative company that introduced water soluble and biodegradable film to the market which is used mainly by the household cleaning products industry, providing the consumer with a product...
Canadian fintech firm Nuvei Corporation has announced a multi-year sponsorship deal with German Formula One team Mercedes. The new partnership will see the Nuvei branding feature on the helmets and...
Spanish motor racing team Campos Racing, who compete in Formula 3, the GP2 series, the GP3 series and Auto GP among others, have announced young Spanish driver Nerea Martí as...
Read all the latest news on Page 24.
