Swiss Formula One team Alfa Romeo have announced that Hewlett Packard Enterprise (HPE) will be helping them design and develop their car's aerodynamics going forward. Alfa Romeo and HPE have...
Indian professional racer Jehan Daruvala has announced that he will not be competing in this weekend's Abu Dhabi race in Formula 2, thereby calling time on his Formula 2 career...
The Mercedes-AMG Petronas F1 Team have announced a new multi-year deal with WhatsApp, which will see the latter become the Official Messaging Partner of the team. The partnership has come...
After 21 races in a record-breaking season, in which we have seen Max Verstappen and Red Bull wrap up their Drivers' and Constructors' titles, respectively, with the latter also securing...
Aston Martin Aramco Cognizant F1 Team have announced a new agreement with Dallas, Texas-based private investment firm Arctos Partners, which has come on board as an investor. The agreement will see...
Formula One has booked out the Las Vegas Sphere for this weekend's inaugural Las Vegas Grand Prix 2023, with the Las Vegas Sphere set to produce content throughout the weekend. ...
Red Bull Racing have announced a partnership extension with Swiss luxury watch brand TAG Heuer. The partnership, which kicked off in 2015, was last renewed in 2021 and was set...
The Fédération Internationale de l'Automobile (FIA) has announced a new partnership with experiences marketplace Viator, as a Global Partner of FIA's One Road Programme. One-Road is a FIA-led loyalty programme....
McLaren Racing has announced a new partnership with Saudi eco-city project NEOM, who have been roped in as the Official Principal Partner of the McLaren Shadow F1 esports team. NEOM...
Formula E has signed a partnership extension with the Eclat Media Group, further extending their broadcast partnership. The partnership extension will see the Formula E series be broadcasted across select...
After the Hyderabad race in 2023, the FIA World Motor Sport Council has given the greenlight for the race to be hosted in India once again in 2024. Along with...
Epic Games' popular video game Fortnite has a new interesting crossover as Formula One icon Lewis Hamilton joins their Icon Series skin collection. Hamilton was revealed in the trailer which...
British clothing brand Hackett London has announced a new partnership with Formula E, joining as the Official Apparel Provider for the Formula E World Championship S10. Hackett Sport, which was...
American car giants General Motors have officially registered as a Formula One power-unit supplier starting from the F1 2028 season. GM stated that they plan to supply Andretti Cadillac as...
Aston Martin Formula One Team (AMF1) have roped in ServiceNow as their Official Intelligent Platform Partner, having signed a partnership agreement with the Santa Clara, California-based digital workflows solutions provider. ...
The Fédération Internationale de l'Automobile (FIA) has revealed that Pirelli will become the Official Tire Partner and Official Tire Supplier of the Grand Touring (GT) World Cup on a three-year...
Italian Formula One team AlphaTauri have announced a special one-race partnership agreement with Japanese multinational video game publisher Bandai Namco Entertainment, thereby bringing its GUNDAM brand to the inaugural Las...
After a thrilling weekend in Brazil, Formula One heads to unknown territory as we gear up for the inaugural Las Vegas Grand Prix. While Vegas brings with it a lot...
Formula One (F1) has announced a five-year extension of the São Paulo Grand Prix, which will thus remain on the calendar until 2030. The Interlagos circuit has been on the...
Grammy-nominated music artist A$AP Rocky is all set to become the Creative Director at PUMA for the company's partnership with Formula One. Earlier this year, PUMA teamed up with F1,...
F1 Academy has released the calendar for 2024 which will see seven races in the calendar. After its debut season in 2023, the second season of the all-women's racing series...
If one has been following Lewis Hamilton on social media for the last few days, it is hard to miss his posts about "Almave". But what is Almave? Here we...
British Formula One team Williams Racing have announced a new partnership with technology firm THG, which thus joins as their Official Partner across Nutrition, Technology & Ecommerce and Sustainability. As...
BWT Alpine F1 Team have roped in Indian racer Kush Maini to their Academy Programme. The Formula 2 racer for Campos Racing will, therefore, join the likes of Jack Doohan...
Formula One has announced a multi-year renewal of its partnership with French-language broadcaster RTBF (short for Radio-télévision belge de la Communauté française), which will therefore continue to broadcast F1 in...
French Formula One team Alpine, along with Otro Capital, have had some of the biggest names from the sporting world join their €200m fund as new strategic investors. These stars...
Formula One has announced a deal with American Express, which will join as its Official Payments Partner in the Americas ahead of the maiden Las Vegas Grand Prix set to...
With both the Constructors' and Drivers' Championships secured by Red Bull, racing heads to Austin for the 2023 United States Grand Prix, with all eyes on Red Bull to see...
The Aston Martin Formula One team have announced a new partnership with sports apparel brand Pedal Mafia, which thus becomes the team's Official Cycling Apparel Partner. The agreement will see...
British Formula One team Williams Racing have announced a new multi-year partnership with sportswear brand PUMA, which thus becomes an Official Partner of the team starting with the 2024 Formula...
Read all the latest news on Page 25.
