Formula 1 News

Williams Racing teams up with SunGod

British Formula One team Williams Racing has announced a new partnership with British performance eyewear brand SunGod. The licensing partnership will see SunGod become the team’s Official Eyewear Licensee for the Formula One 2024 season.  SunGod will be working with the team to create a range of high-performance eyewear including limited edition collections designed for...
Aditya Chaudhuri

Formula One 2024 Team Sponsors: BWT Alpine F1 Team

This article contains information about the organisations enjoying branding presence across the assets of BWT Alpine F1 Team as their official sponsors and partners during the 2024 FIA Formula One World Championship season. Also read: Formula One Sponsors 2023 TITLE PARTNER BWT In February 2022, Alpine F1 announced water treatment systems supplier BWT as their title...
Aditya Chaudhuri

Stake F1 Team Kick Sauber announce Scania partnership

Stake F1 Team Kick Sauber have announced a partnership agreement with transport solutions provider Scania. The deal will see the Swedish company serve as an Official Supplier to the Swiss F1 team. Scania’s premium trucks will be at the Sauber F1 headquarters in Hinwil, helping the team transport their equipment throughout Europe.  Alessandro Alunni Bravi,...
Aditya Chaudhuri

Qatar F1 track teams up with Visit Qatar

The Lusail International Circuit, which hosts Formula One and MotoGP events, has partnered with the Qatar Tourism Authority, making “Visit Qatar” the Official Tourism Partner of the venue for 2024. The partnership aims to highlight the country’s “diverse offerings”. Amro Al-Hamad, Executive Director of Qatar Motor and Motorcycle Federation (QMMF) and CEO of Lusail International...
Aditya Chaudhuri

Formula One 2024 Team Sponsors: Aston Martin Aramco F1 Team

This article contains information about the organisations enjoying branding presence across the assets of Aston Martin Aramco F1 Team as their official sponsors and partners during the 2024 FIA Formula One World Championship season. Title Partner Aramco In February 2022, Aston Martin inked a long-term deal with Aramco, which saw the team renamed to “Aston...
Aditya Chaudhuri

Audi accelerates Sauber takeover ahead of 2026 F1 entry

Audi has announced a complete takeover of the Sauber F1 team, reaffirming its commitment to Formula One as it gears towards a 2026 entry. The German automaker had announced in August 2022 that it intended to enter F1 as a works team in 2026 and would be taking over 25% of Sauber in six months’...
Staff

Red Bull Racing renew Ansys partnership

Oracle Red Bull Racing have announced a partnership extension agreement with software company Ansys. As per the new agreement, the Canonsburg, Pennsylvania-based multinational company will remain an official partner of the F1 team for a further three years. The extension will see the Milton Keynes-based outfit continue using Ansys tech to improve aerodynamics, manage material...
Staff

F1 Academy 2024 Sponsors

This article contains information about the organisations serving as official sponsors and partners to F1 Academy for its 2024 season. Also read: F1 Academy 2024 calendar out Global Partners Tatuus Italian chassis manufacturer Tatuus currently serves as a Global Partner to F1 Academy. Tatuus joined forces with the all-female racing division in November 2022 and...
Aditya Chaudhuri

Formula One finds new sponsor in McDonald’s

Formula One has signed a multi-year partnership agreement with American fast-food chain McDonald’s, which comes on board as a Regional Partner of the racing division in Latin America. The deal will see McDonald’s work on various fan activities to deliver “quality, personalised experiences that go beyond race day.” It will also enjoy race-weekend branding visibility...
Aditya Chaudhuri

Red Bull Racing sign long-term Castore extension

Oracle Red Bull Racing have signed a partnership extension agreement with British performance sportswear brand Castore. The new deal is reported to be the “largest ever apparel partnership” in terms of time period and valued north of US$200 million. The extension includes both the Milton Keynes-based Formula One outfit as well as the Red Bull...
Aditya Chaudhuri
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