Formula 1 News

Visa Cash App RB F1 Team partner with Hugo Boss

Visa Cash App RB F1 Team (VCARB), the side previously known as AlphaTauri, have announced a partnership agreement with German luxury fashion company Hugo Boss, which comes on board as the Official Apparel Partner of the Faenza-based team. The deal, starting with the 2024 season, will have the Hugo Boss logo featured on the VCARB...
Aditya Chaudhuri

McLaren Racing team up with Optimum Nutrition

McLaren Racing have roped in global sports nutrition brand Optimum Nutrition as their Official Sports Nutrition Partner on a multi-year deal.  The partnership will see Optimum Nutrition support the British F1 team’s performance, health, and wellbeing with its range of science-led sports nutrition products. Optimum Nutrition’s branding will also be present on the McLaren pit...
Aditya Chaudhuri

McLaren Racing team up with Ecolab

McLaren Racing have roped in US-based water, hygiene, and infection prevention solutions provider Ecolab as an Official Partner on a multi-year deal. The partnership will see Ecolab support the Woking-based F1 outfit’s sustainability efforts, contributing to the development of a “Sustainable Aviation Fuel (SAF) programme to accelerate McLaren’s overall strategy of decarbonising its Formula 1...
Aditya Chaudhuri

Sauber Academy signs Zane Maloney

Sauber has signed Zane Maloney for its driver development initiative, the Sauber Academy. The Barbadian racer will also become a reserve driver for the Stake F1 team, joining fellow Sauber Academy driver Théo Pourchaire in the role. Maloney became the first rookie to win the British F4 Championship in 2019 before moving to Formula 3...
Aditya Chaudhuri

Scuderia Ferrari partner with Peroni Nastro Azzurro 0.0%

Scuderia Ferrari have signed a multi-year partnership agreement with Peroni Nastro Azzurro 0.0%. The Italian non-alcoholic beer brand thus becomes an Official Team Partner of the F1 outfit and will launch a series of limited-edition products to celebrate the partnership.  Peroni Nastro Azzurro 0.0% will also be working with the Ferrari Challenge Trofeo Pirelli racing...
Aditya Chaudhuri

Pietro Fittipaldi and Oliver Bearman revealed as Haas reserve drivers

MoneyGram Haas F1 Team have revealed their reserve drivers for the 2024 Formula One season, with Pietro Fittipaldi and Oliver Bearman taking up the two spots. Bearman, who made his F1 debut last season in two FP1 sessions at the Mexican and Abu Dhabi Grands Prix, will also be racing for PREMA Racing in the...
Aditya Chaudhuri

Visa Cash App RB F1 Team sign Piquadro deal

Visa Cash App RB F1 Team (VCARB), the Formula One side formerly known as AlphaTauri, have announced a partnership agreement with Italian luxury brand Piquadro, which thus comes on board as the team’s Official Luggage Partner. The deal, officially kicking off with the 2024 F1 season, will see Piquadro provide the VCARB drivers and team...
Aditya Chaudhuri

Visa Cash App RB F1 Team partner with TUDOR

Swiss watchmaker TUDOR has announced its return to motorsports after signing an Official Partnership agreement with Visa Cash App RB F1 Team, formerly known as “AlphaTauri”. The partnership will put the TUDOR branding on the drivers’ race suits and other team assets across all departments of the Faenza-based outfit — from management to engineering.  Peter...
Staff

Williams Racing partner with Komatsu

British Formula One team Williams Racing have signed a long-term partnership agreement with Japanese heavy equipment manufacturer Komatsu.  As per the agreement, Komatsu becomes a Principal Partner as well as the Official STEM and Early Careers Partner, Esports Partner, and Construction Machinery Partner of the Wantage, Oxfordshire-based F1 outfit. Additionally, Komatsu’s logo will feature on...
Aditya Chaudhuri

Williams Racing team up with VAST Data

Williams Racing have announced a partnership agreement with VAST Data, a tech company specialising in artificial intelligence and deep learning computing infrastructure, which comes on board as an Official Partner and technology vendor for the 2024 Formula One season and beyond.  As per the agreement, VAST Data’s logo will feature on the driver overalls as...
Aditya Chaudhuri
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