Formula 1 News

Leading UAE-based artificial intelligence (AI) and cloud computing technology company, G42, have been announced as an Official Partner of German Formula One team Mercedes following a multi-year partnership with the German team. The partnership will see Mercedes use G42's software and solutions for critical insights. Additionally the agreement will also focus on talent development programmes, joint training, and innovation workshops. Both parties will also work to find new areas to deploy AI and use it to the team's advantage. The partnership will see the G42 logo present on the Mercedes race car and on the race helmets of both drivers and in the team garage during race weekends. Peng Xiao, Group CEO at G42, commented, "Modern motorsport and technology go hand-in-hand, especially when you consider the sheer magnitude of critical data that is generated during every race weekend. By combining exceptional human talent with advanced AI, big data analytics and computing power, we are in a position to optimise a wide range of processes, both on and off the track, enabling decision dominance and expanding the boundaries of what’s currently possible. We are very excited about this new partnership with the Mercedes-AMG PETRONAS Formula One Team and look forward to making our technical resources and expertise available to help them succeed.”

Qualcomm Technologies and Mercedes have announced a multi-year partnership, which will see the Mercedes F1 team up with Qualcomm’s brand Snapdragon. Mercedes will use Snapdragon’s platform to create fan engagement experiences, while also using Snapdragon and other Qualcomm technologies to increase their digital transformation and build a smart space at their campus in the UK....

British racing driver Abbi Pulling has been announced as the second driver by Rodin Carlin for the upcoming inaugural season of the F1 Academy series. Pulling will be partnering with compatriot Jessica Edgar, who was also recently announced as a Rodin Carlin racer.  Pulling took part in the Ginetta Junior Championship, the GT5 Challenge, the...

Spanish motor racing team Campos Racing, who compete in Formula 3, the GP2 series, the GP3 series and Auto GP among others, have announced young Spanish driver Nerea Martí as one of their drivers for the upcoming F1 Academy season. 21-year-old Martí, who took part in the junior category at the 2017 Spanish Championship, raced...

Alfa Romeo have announced a new partnership with workwear brand MASCOT. The partnership will see MASCOT provide the Swiss Formula One team with its products, which will also be present at Sauber’s headquarters in Hinwil, Switzerland. Additionally, the MASCOT branding will also be present on the team’s race car, driver race suits and on the...

British Formula One team Aston Martin have announced a new sponsorship deal with Citi Private Bank ahead of the 2023 Formula One season. The partnership is an extension of Citi’s long-standing partnership with two-time Formula One champion Fernando Alonso, who has joined the team ahead of the 2023 season, replacing Sebastian Vettel, who retired at...

India’s first-ever Formula E race, the Greenko Hyderabad E-Prix, has roped in integrated flat carbon steel manufacturer ArcelorMittal Nippon Steel (AM/NS) and Hyderabad based-racing group HMR as Official Race Partners.  The event already has energy transition and decarbonisation firm Greenko as the Title Partner, Red FM Telugu as the Exclusive Radio Partner, the State Bank...

British Formula One team Williams Racing have announced a new long-term partnership with leading manufacturer of oils and lubricants, Gulf Oil International.  Gulf will also partner the Williams Racing Driver Academy and the Williams Esports division, providing support to the junior drivers’ careers and provide industry access for all. Gulf will work with Williams on...

Filipino motor-racer Bianca Bustamante has been announced as the second driver for the inaugural season of the F1 Academy. Bustamante, who joined PREMA in the Formula 4 UAE Championship last season, competed in the W Series and was the top-rated rookie in the field. The 18-year-old finished a career-best ninth at the Miami Grand Prix...

Global leader in ecommerce technology, Rokt has been roped in by Austrian Formula One team Red Bull Racing as an Official Team Partner. Rokt and Red Bull will work together on multiple projects to foster greater diversity in Formula One and beyond. Rokt along with Red Bull will also work together to recruit female esports athletes for the Red Bull Racing team. Rokt will also become Title Partner of Red Bull Racing’s event celebrating International Women in Engineering Day. The partnership will see the Rokt logo present on the Red Bull race cars, driver suits, on the jerseys of the Red Bull Racing Esports team and also on various other team collaterals. Bruce Buchanan, CEO of Rokt, said, "Rokt and Oracle Red Bull Racing are both innovative, disruptive, mission-driven companies focused on our commitment to diversity, sustainability and being a force for good in our communities. We’re thrilled to partner with the Oracle Red Bull Racing team and align on our mission to unleash possibility, develop the careers of talented female ethletes and empower women in sports, engineering, ecommerce and other fields across the globe. Oracle Red Bull Racing is also making history this year by launching its F1 car here in the US—the first time any team has launched its car in the States—and the timing of this event makes our partnership even more exciting.”