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Frito-Lay announces a partnership with 2022 FIFA World Cup, Qatar

Frito-Lay announces partnership with 2022 FIFA World Cup

A PepsiCo subsidiary that produces, markets and distributes snack foods, Frito-Lay has announced that it has signed up as a North American regional supporter of the 2022 FIFA World Cup. The...

FIFA Football News
Bhavya Das Bhavya Das
FIFA ends long-term partnership with EA Sports

FIFA ends long-term partnership with EA Sports

FIFA has announced that it will not be renewing its three-decade-long licensing agreement with Electronic Arts for its football simulation video game series which has been, due to the agreement,...

FIFA Football News Football Sponsorships
Aditya Chaudhuri Aditya Chaudhuri
FIFA announce Algorand partnership Algorand joins as the Official Blockchain Platform. FIFA has announced blockchain firm Algorand as its Official Blockchain Sponsor ahead of the Qatar World Cup later this year. The partnership will see Algorand become the Official Blockchain Platform of FIFA and provide the governing body blockchain-supported wallet solutions. The deal will see Algorand serve as a Regional Supporter of the Qatar World Cup in North America and Europe along with being an Official Sponsor of the 2023 FIFA Women’s World Cup. Algorand will also work with FIFA to develop its digital assets strategies, while FIFA will work to provide Algorand various sponsorship assets which will include promotional activities, media exposures and advertising. Gianni Infantino, FIFA President, commented: “We are delighted to announce this partnership with Algorand. The collaboration is a clear indication of FIFA’s commitment to continually seeking innovative channels for sustainable revenue growth for further reinvestment back into football ensuring transparency to our stakeholders and world-wide football fans – a key element of our Vision to make football truly global. I look forward to a long and fruitful partnership with Algorand.” Romy Gai, FIFA Chief Business Officer, stated: “This announcement is an exciting moment for FIFA, as it officially enters into the world of blockchain and the opportunities this presents across various applications. At FIFA, we must constantly strive to identify and explore the most cutting-edge, sustainable and transparent means of increasing revenues to continue to support global football development. Algorand is clearly a forward looking, innovative partner that can help us achieve these goals.” Silvio Micali, founder of Algorand, added: “From the beginning, Algorand has focused on building technology that promotes inclusivity, opportunity and transparency for all. “This partnership with FIFA, the most globally recognised and distinguished organisation in sports, will showcase the potential that the Algorand blockchain has to transform the way we all experience the world’s game.”

FIFA announce Algorand partnership

FIFA has announced blockchain firm Algorand as its Official Blockchain Sponsor ahead of the Qatar World Cup later this year.The partnership will see Algorand become the Official Blockchain Platform of...

FIFA Football News
Aditya Chaudhuri Aditya Chaudhuri
FIFA scores The Look Company partnership

FIFA scores The Look Company partnership

FIFA has announced The Look Company, a visual engagement solutions provider for sports, events and brands, as a Regional Supporter of the Qatar World Cup 2022. The partnership will cover...

FIFA Football News Football Sponsorships
Aditya Chaudhuri Aditya Chaudhuri
FIFA Xero Deal

FIFA nets Xero partnership

Small-business management platform Xero has been roped in as a Women’s Football Partner by FIFA. The multi-year deal will kick off from 2023 and will cover the FIFA Women’s World...

FIFA Football News Football Sponsorships
Aditya Chaudhuri Aditya Chaudhuri
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