FIFA has announced The Look Company, a visual engagement solutions provider for sports, events and brands, as a Regional Supporter of the Qatar World Cup 2022. The partnership will cover the North and Central American regions.
The agreement will see The Look Company use the World Cup’s stadium dressing and signage capabilities to reach out to over 3.5 billion viewers worldwide.
Also Read – FIFA Men’s World Cup Qatar 2022 Sponsors List
Luis Rodriguez, FIFA’s Head of Partnership Sales, commented:
“The Look Company has demonstrated a long-term commitment to football and sport, both behind the scenes delivering dressing and signage projects and as a sponsor.
“They were a welcome addition to the FIFA Club World Cup in 2019 and we are delighted to have their support for this groundbreaking FIFA World Cup in Qatar. Fans will be walking into the amazing stadiums and seeing The Look Company’s impressive work at first hand in just over 200 days’ time.”
Ed Burke, the Chairman and founder of The Look Company, added:
“The FIFA World Cup is the biggest, most popular sporting event in the world. We are very pleased to be named a Regional Supporter for an event of this size and prestige.
“We are uniquely positioned to help our customers, sponsors and other stakeholders to engage with us in the lead-up to and throughout this year’s tournament in Qatar.”
The men’s World Cup kicks off from November 21 and the final will be held on December 18, 2022, in Doha.