FIFA has announced blockchain firm Algorand as its Official Blockchain Sponsor ahead of the Qatar World Cup later this year.
The partnership will see Algorand become the Official Blockchain Platform of FIFA and provide the governing body blockchain-supported wallet solutions. The deal will see Algorand serve as a Regional Supporter of the Qatar World Cup in North America and Europe along with being an Official Sponsor of the 2023 FIFA Women’s World Cup.
Algorand will also work with FIFA to develop its digital assets strategies, while FIFA will work to provide Algorand various sponsorship assets which will include promotional activities, media exposures and advertising.
Also Read – FIFA Men’s World Cup Qatar 2022 Sponsors List
Gianni Infantino, FIFA President, commented:
“We are delighted to announce this partnership with Algorand. The collaboration is a clear indication of FIFA’s commitment to continually seeking innovative channels for sustainable revenue growth for further reinvestment back into football ensuring transparency to our stakeholders and world-wide football fans – a key element of our Vision to make football truly global. I look forward to a long and fruitful partnership with Algorand.”
Romy Gai, FIFA Chief Business Officer, stated:
“This announcement is an exciting moment for FIFA, as it officially enters into the world of blockchain and the opportunities this presents across various applications. At FIFA, we must constantly strive to identify and explore the most cutting-edge, sustainable and transparent means of increasing revenues to continue to support global football development. Algorand is clearly a forward looking, innovative partner that can help us achieve these goals.”
Silvio Micali, founder of Algorand, added:
“From the beginning, Algorand has focused on building technology that promotes inclusivity, opportunity and transparency for all.
“This partnership with FIFA, the most globally recognised and distinguished organisation in sports, will showcase the potential that the Algorand blockchain has to transform the way we all experience the world’s game.”
