Football News

Nike launches “FootballVerse” advertisement days before FIFA World Cup 2022

American sportswear and sports equipment giant Nike has released a film titled Nike FC Presents the FootballVerse, featuring top Nike players, in honour of the FIFA World Cup 2022, which begins this Sunday, November 20, 2022, in Qatar. Alex Morgan, Carli Lloyd, Cristiano Ronaldo, CR Jr., Edgar Davids, Kevin De Bruyne, Kylian Mbappé, Leah Williamson,...
Bhavya Das

Virgil van Dijk invests in Whoop, becomes Global Ambassador

Netherlands men’s national football team and Liverpool Football Club player Virgil van Dijk has been announced as a Global Ambassador of wearable fitness brand Whoop. Van Dijk has also joined Whoop as an investor.  The Dutch defender will be providing feedback to Whoop on product development and also give insights about how the company could...
Aditya Chaudhuri

Portugal national football team make Amul regional sponsor in India

Indian dairy products giant Amul has been named the official regional sponsor of the Portugal men’s national football team through the end of 2023. Amul will, therefore, serve as the team’s ambassador firm for the Indian community.  Through this collaboration, Amul’s original products will now be available to Indian dairy consumers and fans with the...
Bhavya Das

ZENB becomes official FC Barcelona sponsor

FC Barcelona have signed a sponsorship agreement with ZENB, a gluten-free food products brand. The club have selected the London-based company as a regional partner for UK, US and Japanese markets in a deal set to run until 2026.  As per the agreement, ZENB will collaborate with the club over content that will focus on...
Bhavya Das

The WIFA issue: A colossal mess at the heart of women’s football

In August 2022, Anjali Shah, Director of Premier India Football Academy’s (PIFA), one of India’s leading football academies based out of Mumbai, wrote to Souter Vaz, the Honorary Secretary of the Western Indian Football Association (WIFA), the governing body for football in Maharashtra, about a scheduling issue which had led to the governing body suspending...
Aditya Chaudhuri

Snapchat expands Sky Sports deal to boom Women’s Super League coverage

Increasing its coverage of the Barclays Women’s Super League (WSL), social media platform Snapchat has decided to expand upon its existing partnership with UK pay-TV broadcaster Sky Sports.  As part of the new agreement, Sky will post highlights from select WSL matches as short-form videos on Snapchat Discover. The Dub, Sky’s recently-debuted WSL discussion show,...
Bhavya Das

The Hero I-League fixtures are out

The AIFF has released the fixture list for the upcoming Hero I-League season. With one major league in India already underway, the I-League, too, kicks off on November 12. The AIFF has ensured that the home and away format that was previously followed is back and running. The league will continue for about five months...
Staff

Riyadh Season 2022 stars Karim Benzema and Mo Salah as headliners in a commercial

The third edition of the five-month-long Riyadh Season is largely a celebration of Saudi Arabia and its people as well as the city of Riyadh as a whole. The Kingdom of Saudi Arabia has launched a number of measures to increase economic and tourist activity, with special focus on non-religious tourism.  In honour of the...
Bhavya Das

Ecuador national football team sponsors 2022

This article contains information regarding the organisations enjoying a strong branding presence across the Ecuador men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Ecuadorian Football Federation. Name of the football association: Ecuadorian Football Federation (Spanish: Federación Ecuatoriana de Fútbol) (FEF) Also Read – FIFA Men’s World Cup...
Staff

Qatar World Cup, Orientalism and the West’s worst fears

As the clock ticks down for the FIFA World Cup in Qatar to kick off, a certain amount of abnormality remains tied to competition. The reasons are obvious and numerous and range from the unique schedule to the sly sports-washing strategies that have been used by the Qatari state.  There have been well-documented concerns and...
Staff