Jude Bellingham teams up with Lucozade
English professional footballer Jude Bellingham has been revealed as a brand ambassador of British soft drinks brand Lucozade as part of a multi-year agreement. The Real Madrid CF star will...
English professional footballer Jude Bellingham has been revealed as a brand ambassador of British soft drinks brand Lucozade as part of a multi-year agreement. The Real Madrid CF star will...
This article contains information regarding the organisations enjoying a strong branding presence across the Brazil men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Following are the organisations acting as official sponsors and partners of the CONMEBOL Copa América, the premium continental men’s football competition in South America, and enjoying a strong branding presence...
Cristiano Ronaldo has been roped in as an investor and official global ambassador by human performance company WHOOP. The partnership will see WHOOP work with the Portuguese professional footballer on...
The English Premier League has announced a multi-year trading card partnership agreement with Fanatics Collectibles. The agreement, kicking off in June 2025, will see Fanatics become the Exclusive Provider of...
AC Milan have announced a partnership agreement with TG.Casino, which thus becomes the Official Regional iGaming Partner of the Italian professional football club in Europe. The deal will see Milan...
This article contains information regarding the organisations enjoying a strong branding presence across the Spain men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
With just a fortnight to go before we wrap up another exhilarating Premier League season, I feel it’s the right time to look at the bigger picture and evaluate which...
This article contains information regarding the organisations enjoying a strong branding presence across the Ecuador men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
The 2023 summer transfer window was a monumental moment for the Premier League. In total, the topflight clubs spent over £2 billion on new signings, smashing the previous all-time highest...
It was another magical night of Champions League football as the “Kings of Europe”, Real Madrid CF, came from behind in stoppage time to make it to their 18th UEFA...
This article contains information regarding the organisations enjoying a strong branding presence across the Chile men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
This article contains information regarding the organisations enjoying a strong branding presence across the Bolivia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
The second leg of the Borussia Dortmund v Paris Saint-Germain semi-final tie of the 2023/24 UEFA Champions League provided us with a thrilling second leg at the Parc des Princes,...
With 16 countries qualifying for the main draw, ten from CONMEBOL and six from CONCACAF, there is huge anticipation and excitement in the lead up to the 2024 Copa América...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Southampton Football Club as their...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Leicester City Football Club as...
This article contains information regarding the organisations enjoying a strong branding presence across Ipswich Town Football Club’s (ITFC) physical and digital assets as their sponsors for the 2023/24 season. Principal...
Major League Soccer (MLS) has announced a multi-year deal with tyre and wheels retailer Discount Tire, which thus becomes the Official Tire Retailer of MLS, the MLS All-Star Game presented...
Anand Milk Union Limited (Amul) is an Indian state government-owned dairy-based cooperative society officially named the Gujarat Milk Marketing Federation and falls under the ownership of Gujarat Cooperative Milk Marketing...
This article contains information regarding the organisations enjoying a strong branding presence across the Paraguay men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
This article contains information regarding the organisations enjoying a strong branding presence across the Venezuela men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
The first leg of the second UEFA Champions League 2023/24 semi-final between Borussia Dortmund and Paris Saint-Germain was rather interesting. Although this game ended 1-0 in favour of the Bundesliga...
BetMGM, the exclusive sports betting division of MGM both online and in MGM casinos, is set to take over as the Official Training Wear Partner of Tottenham Hotspur FC starting...
Real Madrid vs Bayern Munich was dubbed the contest to watch among the two semi-final fixtures from this year’s UEFA Champions League. This tie certainly did not fail to deliver...
Manchester City star Erling Haaland has teamed up with mobile game Clash of Clans and will thus be available in-game as a playable character. The Norwegian striker will become the...
Global insurance firm AXA and Liverpool Football Club have announced a five-year extension agreement of their partnership.
All eyes will turn to Germany this summer as Europe’s finest footballing nations go head-to-head in a bid to determine the continent's best in this summer's UEFA Euro 2024. With...
Real Madrid CF have roped in financial services and technology innovator Ouro as an Exclusive Sponsor of their men's and women's first teams following a new strategic partnership agreement. As...
FIFA has roped in Saudi Arabian oil giant Aramco as a Major Worldwide Partner following a four-year global partnership agreement.
Read all the latest news on Page 40.