Aston Villa FC team up with Winvia Entertainment for fan-focused competitions
Aston Villa Football Club have announced a partnership with Winvia Entertainment, a technology-led entertainment business.
Aston Villa Football Club have announced a partnership with Winvia Entertainment, a technology-led entertainment business.
Zee Entertainment Enterprises Ltd has acquired the exclusive broadcast and digital rights for Serie A, Coppa Italia, and Supercoppa Italiana.
Here, we look at the brand endorsements and notable charity work of the Brazilian professional footballer Rodrygo Silva de Goes.
Swansea City Association Football Club have announced a partnership agreement with AG1, a global health company.
Norwich City FC have renewed their partnership with BetWright, which will thus remain their Principal Partner for the 2026/27 season.
Paris Saint-Germain (PSG) have announced a multi-year partnership with Google, bringing it on board as a Premium Partner until 2029.
Here, we look at the brand endorsements and notable charity work of the German professional footballer Jamal Musiala.
Here, we look at the brand endorsement deals of the Spanish professional footballer Pedro González López, popularly known as Pedri.
Husqvarna, Liverpool FC's supplier of smart mowing and robotic tech, will be part of their men's team's US pre-season tour.
Indian footballer Ryan Williams has joined JSW Group's sporting arm, JSW Sports, and will be part of its elite sporting talent roster.
Sheffield United FC have announced a renewal of their partnership with MASCOT, a Danish workwear and safety footwear manufacturer.
The Women's Super League (WSL) has announced a renewal of its partnership with American fast-food restaurant franchise Subway.
Al-Nassr Football Club have announced a renewal of their partnership with Cruise Saudi-affiliated AROYA Cruises.
Sheffield United Football Club have announced a partnership with Green Piling, a provider of piling solutions.
Sunderland Association Football Club have announced a multi-year partnership with ticketing companies P1 Travel and XS2Event.
Here, we look at the eight biggest Premier League sides and the one position each of them needs reinforcements in ahead of the 2026/27 season.
Real Madrid Club de Fútbol have announced a multi-year partnership with ELITE Solar, a provider of photovoltaic solutions.
The Qatar Stars League has announced an extension of its strategic partnership, main sponsorship, and league naming rights with Doha Bank.
Here, we look at the brand endorsement deals, investments, and charity work of the English professional footballer Trent Alexander-Arnold.
Hull City Association Football Club have announced a multi-year renewal of their partnership with Corendon Airlines.
Chelsea have forked out a fortune to land Morgan Rogers, but is he suitable for Xabi Alonso's tactical philosophy? Delwyn Serrao opines.
Here, we look at the brand endorsements and notable charity work of the English professional footballer Declan Rice.
Here, we look at five footballers whose brand value skyrocketed over the course of the 2026 FIFA World Cup.
Here, we present our pick of the five best games played at the 2026 FIFA World Cup. Written by Delwyn Serrao.
Paris Saint-Germain Football Club (PSG) have announced a multi-year partnership with Chinese automaker BYD.
Formula E has roped in online dating platform Tinder as the Official Sparking Connections Partner of the 2026 London ePrix.
Here, we look at the brand endorsements, business ventures, and notable charity work of the Norwegian footballer Erling Haaland.
West Ham United Football Club (WHUFC) have announced a partnership with Athletes Elevated, an athlete-first network and product marketplace.
Here, we present our preview and prediction for the Bronze Final of the 2026 FIFA World Cup, to be played between France and England.
It was euphoric. It was majestic. It was everything the England fans had envisioned, unfurling right in front of their eyes. When Anthony Gordon stole ahead and poked the ball...
Read all the latest news on Page 6.