Liverpool expand EA Sports deal
EA Sports to continue as the club’s Official Football Simulation Game Partner. Premier League heavyweights Liverpool have extended their partnership with EA Sports after signing a new long-term deal. The...
EA Sports to continue as the club’s Official Football Simulation Game Partner. Premier League heavyweights Liverpool have extended their partnership with EA Sports after signing a new long-term deal. The...
World Cup-winning team finally wins battle against pay discrimination. The US Soccer Federation and US Women’s National Team (USWNT) have finally reached an agreement to settle the long-pending equal pay...
With the constant evolution of the game of football itself, it has become quite difficult to assess and rank players for a particular position. Although they perform the same role...
Mizuno announced as the club’s Official Kit Supplier. Serie A side SS Lazio have announced Japanese sportswear brand Mizuno as their Official Kit Supplier from the 2022/23 season onwards. The...
Wefox becomes the Italian team's first ever back-of-matchday-shirt sponsor. Serie A giants AC Milan have announced a partnership with European insurtech firm Wefox, which will see the latter become the...
StarHub signs a six-year deal with the Premier League. The Premier League has signed a long-term deal with Singaporean multinational telecommunications conglomerate StarHub. The six-year broadcast partnership will see the...
England and Manchester United’s all-time top goalscorer Wayne Rooney has just had a documentary released about his life, in which he openly talks about the highs and lows of his...
AstroPay becomes the club’s Official Training Wear Partner. Online payment solutions provider AstroPay has signed a deal with Premier League club Crystal Palace FC which will see it become the...
Claro is unveiled as a Regional Supporter of the FIFA 2022 World Cup. FIFA has announced telecommunications provider Claro as a Regional Supporter for its men’s World Cup which is...
The multi-year partnership sees Tezos join as the club’s new training kit partner. Premier League side Manchester United have confirmed a multi-year partnership with global blockchain platform Tezos, which sees...
The partnership is set to get underway from July 2022. LaLiga side Real Sociedad have revealed online car retailer Cazoo as their principal sponsor from the 2022/23 season onwards. The...
Following are the companies and organisations that serve as sponsors and brand partners to Ligue 1 club Football Club de Metz and enjoy a strong branding presence across their physical and digital assets. Kit Supplier : Kappa The Italian sportswear brand was announced as the new kit supplier to FC Metz in May 2020, replacing Nike in a deal starting with the 2020-21 season and ending with the 2022-23 season. The deal covers matchday and training wear for the club’s senior men’s and women’s teams as well as their youth setups. It also entails collaboration over lifestyle ranges. Kappa previously served FC Metz in the same capacity from 2006 to 2011 as well.
Vista to join the club’s sponsorship portfolio as their Official Small Business Design and Marketing Partner. Premier League side Liverpool have announced a multi-year partnership with design and marketing company Vista. The deal, which is Vista’s first sports partnership in the United Kingdom, will see the firm become Liverpool’s Official Small Business Design and Marketing Partner. The initial focus will be on supporting small businesses through the ‘Small Business of the Match’ experience, which is aimed at ‘making small feel big’. The two parties will also work on co-branded social media and digital content, in-stadium activation and promotion. Vista will also be partnering with a select number of small businesses to provide them with design and marketing services, while a handful of those companies will be given a ‘hero status’ at Liverpool’s home games.
LaLiga club FC Barcelona are reported to have agreed to a sponsorship deal with Swedish audio streaming giant Spotify. The multi-year partnership is reported to be worth €280 million and will see Spotify become the club’s main shirt sponsor from the next season onwards. The Spotify logo will be visible on the men’s and women’s first-team jerseys and also on the back of the training kits. Spotify will also gain title rights and sponsor the club’s home ground, the Camp Nou. By sponsoring the Camp Nou, Spotify will become the first brand in Barça history to sponsor the iconic stadium. Japanese retailer Rakuten has sponsored the men’s team since 2017, and Stanley Black & Decker has been the women’s team’s official shirt sponsor since 2018. Rakuten’s agreement with the Spanish giants is set to expire at the end of the current season, and a renewal of the partnership is unlikely. A new sponsorship deal will be welcomed by FC Barcelona, given they have been struggling financially. The deal could help them increase their LaLiga salary cap for the upcoming season. Neither party has officially announced the partnership yet.
American sportswear, apparel and accessories firm Nike has announced the termination of its sponsorship deal with Manchester United striker Mason Greenwood. The 20-year-old English striker was recently arrested and then released on bail by the Greater Manchester Police on suspicion of rape and assault of a woman. The allegations included photographs, a voice note and a video, which were posted on Instagram by said woman and were later deleted. Greenwood was arrested on January 30 and was in police custody until his release on February 2. Last week, Nike had released a statement saying it had suspended its partnership with Greenwood following the allegations. Now, the company has confirmed that its partnership with Greenwood will not continue.
Baby Doge Coin joins as an Official TSG Hoffenheim Partner. 1. Bundesliga club TSG Hoffenheim have announced a new partnership with cryptocurrency Baby Doge Coin. The partnership will see...
Following are the companies and organisations that are serving as sponsors and brand partners to the 2022 AFC Women's Asian Cup and enjoying a strong branding presence across its physical...
The multi-year deal is set to focus on inspiring the youth. Leading sportswear giant adidas has welcomed Sandesh Jhingan, Indian men’s national football team’s vice captain, to its family....
You have read the title. If you’ve been following football even remotely, you know what this is about. “Disgusted” does not begin to define how I have been feeling over...
Tottenham Hotspur have had to make the managerial change early in the season, though Antonio Conte stepping in could turn out to be a good thing for them. Since his...
TUMI recruits elite footballer Son Heung-Min to launch the Next Generation of Alpha Bravo. Luxury manufacturer of suitcases and travel products TUMI has launched the latest evolution of its...
Aldar Properties PJSC joins as the club’s Official Real Estate Partner. Premier League champions Manchester City have announced one of the leading estate developers and managers, Aldar Properties PJSC,...
Leicester City have had an up-and-down season in the Premier League so far. On some occasions, they look like a world-class side, while on other occasions they fail to meet...
From some of Europe's biggest sleeping giants like AC Milan and Arsenal to clubs like OGC Nice and Brentford who are brewing something special, here we look at ten football...
With more money come added responsibilities, and the Manchester City hierarchy have certainly invested their money well. With state-of-the-art training facilities and an improved academy system, City are producing young...
Northern Ireland Football and Sky Sports' partnership extension to run till 2025. The Northern Ireland Football League (NIFL) has extended its partnership with Sky Sports for an additional three...
Chelsea are seen as serious title contenders along with Liverpool and Manchester City for the 2021/22 season. Several experienced and young players in the side have enhanced Chelsea's chances of...
Wolverhampton Wanderers are having a decent campaign in the Premier League. Their success largely goes down to their ability to defend in a compact manner — a trait not a...
Fast unveiled as the club’s Official One-Click Payment Partner. Premier League club Tottenham Hotspur have announced US-based technology company Fast as their Official One-Click Payment Partner. The partnership will...
Atha Group joins as an official partner. Indian Super League side Odisha FC have announced Atha Group, one of the country's leading mining and minerals company, as an Official...
Read all the latest news on Page 76.