FIFA World Cup 2022: Will Qatar's spending have long-term repercussions?
We are well past the group stages of the 2022 FIFA World Cup, and the tournament has already become a source of fascination for fans across the globe due to...
We are well past the group stages of the 2022 FIFA World Cup, and the tournament has already become a source of fascination for fans across the globe due to...
Adidas - The German sportswear giant’s partnership with the governing body of world football dates back more than five decades. Partners since 1970, Adidas has been the Official Match Ball supplier for the FIFA World Cup since that year and has also provided uniforms for all FIFA officials, referees, player escorts, ball crew and volunteers for all FIFA-affiliated events, which Adidas also sponsors. The last extension of this historic deal between the two parties was announced in November 2013, with the agreement granting Adidas Official Partner, Supplier and Licensee rights for all FIFA events until 2030.
Following the termination of a prior sponsorship arrangement, LaLiga club RCD Mallorca have signed a new stadium naming rights contract with the Council of Mallorca. As a result of this...
Budweiser has partnered with VICE Media to launch a new documentary series called The Indian Football Story: The World Is Yours To Take. The series will be divided into three...
A discussion on the world’s best right-backs in the world would have hardly sparked a response 15 years ago. Indeed, the now-famous words of English pundit Jamie Carragher still ring...
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club RCD Mallorca’s physical and digital assets as their sponsors and partners for the 2022-23 season....
After years of dilly-dallying, the pathway to the top echelons of Indian men’s football is looking clearer to all the clubs in the country. A few weeks ago, the All...
The fullback revolution hasn't just been restricted to the right-backs of this world, although that is where many of these revolutionaries strut their stuff. Left-back was once one of those...
The creation of a separatist and elitist league would mean the end of the European national leagues and a tradition more than a hundred years old, breaking the dream of...
LaLiga North America and the UFC have announced a cross-promotional partnership to engage with fans across both the sports through social media collaborations, on-site coverage at events, digital content, athlete...
Who’s the best centre-back in the world? I’m sure you’ve got an idea. A top central defender is like gold dust in the modern footballing landscape. It’s a role that...
AH Allen, a steel services firm with headquarters in the UK, has agreed to continue serving as Odisha FC's Community Partner. As a result of the extension, AH Allen Steelstock...
Manchester City Women have signed a partnership agreement with The Fold, thereby becoming the first FA Women's Super League side to team up with a British womenswear company. The Fold...
Spanish sports organisation FC Barcelona and Korean car battery company Sebang Global have announced the renewal of their regional partnership that originally started in October 2019. The deal, which now...
Serie A club Inter Milan have announced a new partnership with Italian esports organisations Mkers. The partnership will help Inter Milan work towards developing their esports branch and, with the...
Argentine football legend Lionel Messi has been named the first worldwide brand ambassador by international logistics service company J&T Express. As part of his relationship with J&T Express, Messi will...
Indian jewellery brand Kalyan Jewellers has announced the launch of a football-themed jewellery collection named "Es Vida" to celebrate the ongoing men's FIFA World Cup. The campaign is headlined by...
The Problem Posting record revenues of over US$650 million in footballing history (for the Financial Year 2021-2022), Manchester City have gradually grown to dominate the Premier League over the last...
Multinational operator Kaizen Gaming's sportsbook brand Betano has been announced as the Official Betting Partner of the FIFA Qatar World Cup 2022 following a partnership agreement between Kaizen Gaming and...
“Welcome home,” wrote Manchester United across their social media channels as they announced the return of Cristiano Ronaldo. Less than 15 months later, they announced his departure with a perfunctory...
The midfield is the most important part of the pitch. This is where teams build up play and run the game from the engine room. Moreover, the dissipation of fixed...
The Saudi Arabian Football Federation (SAFF) has roped in German sportswear giant Adidas as its official kit supplier for the national football teams of Saudi Arabia, starting from 2023. The...
Electric two-wheeler brand Yadea has been roped in by FIFA as an Official Asia-Pacific FIFA World Cup 2022 Regional Supporter. The partnership will see Yadea gain in-stadium advertising along with...
To celebrate the career of one of the world’s greatest footballers, Lionel Messi, ahead of the FIFA World Cup Qatar 2022, Adidas has unveiled the latest chapter of its Impossible...
This article contains information regarding the organisations enjoying a strong branding presence across the Senegal men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
This article contains information regarding the organisations enjoying a strong branding presence across the Serbia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
French luxury brand Louis Vuitton has brought together Lionel Messi and Cristiano Ronaldo for its latest advertisement campaign. The campaign, titled "Victory Is a State of Mind", is centred around...
While Italy’s failure to qualify for the men’s FIFA World Cup in two consecutive editions is certainly a blot in the country’s football history and is considered a massive national...
There isn’t a bigger football tournament than the FIFA World Cup. As the best international men’s football teams in the world gear up to fight it out in Qatar, fans...
PepsiCo has been announced as the Official Beverage Partner of the Qatar national football team and the Qatar national U23 team following a partnership agreement with the Qatar Football Association...
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