Other Sports

Sportsbook brand and online casino Rabona has roped in boxing legend Mike Tyson as a brand ambassador. The partnership will see all Rabona players get Tyson-themed bonuses and streams. The 57-year-old will also stream monthly on Rabona’s Twitch and Kick channels to engage with the fans.  Speaking about the partnership, Tyson commented: “Rabona stands out...

Indian track and field athlete Neeraj Chopra has been announced as a “Team Visa” athlete by global digital payments company Visa. The reigning Olympic champion and World champion in men’s javelin throw becomes only the second Indian athlete to join the Visa roster of brand ambassadors after professional badminton player PV Sindhu, who teamed up...

Pavna Sports Ventures has announced the launch of South Asia’s inaugural professional women’s handball league, to be held in India, on the back of a reported investment of over ?100 crore to be strategically allocated over the next three years in order to drive grassroots development of the sport in the country. The Women’s Handball...

US sports equipment manufacturer Wilson has announced a multi-year partnership agreement with Premier Padel. As per the agreement, Wilson becomes the Official Ball provider for the forthcoming seasons of the competition and will develop two exclusive balls for it, while also holding the rights to promote and market those balls worldwide. Speaking about the agreement,...

The Ultimate Fighting Championship (UFC) has inked a multi-year extension agreement with KUDO Snacks. The extended partnership sees KUDO Snacks become the Official Global Popcorn of the UFC. KUDO Snacks will get branding visibility at the biggest UFC events, including select Pay-Per-Views (PPVs) and Fight Nights. Branded integrations will include broadcast features and high-visibility placements inside...

Volleyball started in the city of Massachusetts. It is a sport where bodies are used as instruments to prevent the ball from touching the court. The players erupted in a symphony of acrobatic digs, thundering spikes, and strategic volleys to ensure the ball didn’t reach the court. However, in the game, the true maestro of...

Here’s our take on the current top 10 Indian female players in singles badminton based on the Badminton World Federation (BWF) rankings. Also read: Top 10 male badminton players in India PV Sindhu PV Sindhu remains India’s leading shuttler and continues to carry the torch for badminton in the country. The 28-year-old from Hyderabad is...

WTT Star Contender Goa, India’s biggest internationally-ranking table tennis tournament, has on-boarded ten partners to enhance its visibility, bolster fan engagement, and elevate its prominence to newer heights.  The ongoing edition of the tournament is taking place at the Peddem Indoor Stadium in Mapusa, Goa, and will conclude on Sunday. The tournament is being co-hosted...

World Athletics, the international governing body for athletics, has signed a three-year partnership agreement with Japanese tech firm Sony. Joining as a sponsor, Sony will provide support to all World Athletics series, starting with the World Athletics Indoor Championships Glasgow in March 2024. The partnership will see Sony work with various creators at the events...

The PGA Tour and the LPGA have announced a multi-year partnership agreement with international travel and lifestyle brand TUMI, which thus becomes the “Official Luggage” partner of the two golf organisations. The partnership entails TUMI launching its first full golf collection, offering high-performance and innovative products.  TUMI will celebrate the partnership through a special interactive...