Other Sports

Sports technology and content solutions company Sportz Interactive (SI), part of the Sportz Solutions Group, has announced a client relationship agreement with the Ultimate Fighting Championship (UFC).  The agreement entails Sportz Interactive providing a comprehensive and forward-thinking social media strategy for India, which includes regional-specific content creation, localisation, and implementation across the official UFC social...

PUMA has revealed a first-of-its-kind agreement with Pro Kabaddi League (PKL) team Haryana Steelers, becoming their Official Kit Partner in the process.  As per the agreement, PUMA will also have its logo featured on the nape of the Steelers jersey as well as their shorts. PUMA aims to strengthen its presence within the Indian kabaddi...

Czech automaker Škoda has announced a partnership renewal agreement with the Tour de France. The new five-year deal will see Škoda continue on as a sponsor until 2028, extending its long-standing partnership with the French bicycle race beyond two decades. Škoda will also continue sponsoring the Tour de France Femmes.  Martin Jahn, Board Member, Sales...

Energy conglomerate Bharat Petroleum has roped in Indian Olympic gold-medallist Neeraj Chopra as its latest Brand Ambassador. As per the agreement, Chopra will be the face of Bharat Petroleum’s “Speed” brand of petrol. Also read: Neeraj Chopra: Brand endorsements Krishnakumar Gopalan, Chairman & MD, BPCL, said: “Speed, the hi-performance petrol from Bharat Petroleum personifies peak...

Basketball star Victor Wembanyama has been announced as the latest brand ambassador of French luxury fashion brand Louis Vuitton (LV). As an LV ambassador, Wembanyama will be representing the brand at “key events and appear in their promotional imagery”.  The San Antonio Spurs star was recently selected as the No.1 overall pick in the 2023...

Major League Soccer (MLS) has signed a global partnership agreement with Beats by Dre, which thus comes on board as the league’s Official Consumer Audio Products Partner. The multi-year deal will see eight MLS sides (Atlanta United FC, the Columbus Crew, Inter Miami CF, Los Angeles FC, Nashville SC, New York City FC, St Louis...

Entrepreneur and Bollywood icon Amitabh Bachchan’s granddaughter Navya Naveli Nanda has partnered with Women’s Premier League (WPL) franchise UP Warriorz. The partnership will see Nanda’s non-profit initiative “Project Naveli” work with the Warriorz to “accelerate the drive towards positive change in society, using the vehicle of sport.” The UP Warriorz will provide support to Project...

The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have announced a multi-year partnership extension agreement with Indian fantasy sports platform Dream11.  The renewal will see Dream11 continue on as the Official Fantasy Gaming Partner of the NBA and WNBA in India. The NBA first partnered with Dream11 back in 2017. The new...

Global courier service FedEx has acquired the title sponsorship rights of the Open de France, which is the oldest national open golf tournament in mainland Europe. As per the agreement, FedEx will get prominent branding on the course across all three days of the event. The Memphis, Tennessee-headquartered company will also have presence across the...

This article contains information about American professional wrestler and actor John Cena’s brand endorsement deals and business ventures. John Cena’s brand endorsements and sponsors over the years — Capri Sun, Fruity Pebbles, Gillette, Gold’s Gym, Hefty, Tapout, Mattel, FanDuel, Subway, Cricket Wireless, YJ Stinger, Honda, Skyy Vodka, M.A.C Cosmetics, American Body Building, Armor All, Experian,...