Other Sports

NBA signs deal with KOHO for Playoffs

The NBA has roped in fintech firm KOHO Financial as its Presenting Partner for Canada ahead of the 2024 Playoffs. The partnership will see KOHO gain visibility on Canadian TV network stations. The launch of the 2024 NBA Playoffs Sweepstakes will also be officially presented by KOHO.  Leah MacNab, Senior Vice President and Managing Director,...
Aditya Chaudhuri

Saina Nehwal teams up with Bachpan Play School

Bachpan Play School and its education arm, Academic Heights Public School (AHPS), have roped in Indian badminton star Saina Nehwal as a brand ambassador. With Nehwal on board, Bachpan Play School and AHPS aim to enhance their vision of promoting holistic development and nurturing young talents. Saina Nehwal commented: “I am delighted to join hands...
Aditya Chaudhuri

NBA teams up with Roku

The National Basketball Association (NBA) has announced a partnership agreement with TV streaming platform Roku. The deal sees the launch of the first-ever NBA FAST (free ad-supported streaming TV) channel and the NBA Zone, where fans can easily find NBA games, highlights, documentaries, original series, and more. The launch will also see the NBA App...
Aditya Chaudhuri

WNBA partners with Opill

The Women’s National Basketball Association (WNBA) has announced a multi-year partnership agreement with Perrigo Company, a leading provider of consumer self-care products. The deal will see Perrigo’s Opill, the first-ever daily birth control pill made available without a prescription in the US, partner with the WNBA, with the partnership focusing on building confidence, strength, and...
Aditya Chaudhuri

WNBA partners with TNT Sports

The Women’s National Basketball Association (WNBA) has signed a multi-year partnership agreement with pay television sports channel TNT Sports. The broadcast partnership will see viewers in Ireland and the UK get access to regular season WNBA games, which will be aired on TNT Sports and Discovery+.  Along with airing primetime action from the WNBA, TNT...
Aditya Chaudhuri

PGA of America nets Lexus deal

Toyota’s luxury vehicle division Lexus has signed a partnership agreement with the PGA of America, thus becoming the Official Vehicle of the PGA Championship, the KitchenAid Senior PGA Championship, the KPMG Women’s PGA Championship, and PGA Frisco. As per the agreement, Lexus will gain on-site activation rights at all of the aforementioned events, with its...
Aditya Chaudhuri

PGA of America extends Michelob ULTRA deal

The PGA of America and Anheuser-Busch have announced a multi-year partnership extension agreement, which will see Michelob ULTRA continue on as the Official Beer Sponsor of the PGA Championship through 2026. Michelob ULTRA also will serve as the Official Beer Sponsor to the 2025 Ryder Cup and the PGA of America.  The Michelob ULTRA Athletic...
Aditya Chaudhuri

UFC teams up with Smith+Nephew

The world’s premier mixed martial arts organisation, UFC, have roped in medical technology company Smith+Nephew as their maiden Preferred Sports Medicine Technology Partner following a multi-year partnership. The deal will see Smith+Nephew gain high visibility branding inside the Octagon during select Fight Nights.  Both will also work together on various original content which will be...
Aditya Chaudhuri

Neeraj Chopra becomes Eveready brand ambassador

Olympic champion and star Indian athlete Neeraj Chopra has been announced as the latest brand ambassador of Kolkata-based Indian battery manufacturer Eveready Industries India Ltd (EIIL). With this partnership, Eveready hopes to reach out to and connect with the youth of the country, aiming to offer “long-lasting value-for-money solutions for high drain devices of new...
Aditya Chaudhuri

United Football League (UFL) inks partnership with Under Armour

The United Football League (UFL), a US professional gridiron football minor league, has roped in Under Armour as its Official Uniform supplier. The sports apparel brand will also serve as the Sideline Apparel Partner for the UFL players and coaches, as well as the Performance Apparel Partner, Licensed Fan Gear Partner, and Youth Football Partner...
Aditya Chaudhuri
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