Aditya ChaudhuriThe National Basketball Association (NBA) has announced a partnership agreement with TV streaming platform Roku.
The deal sees the launch of the first-ever NBA FAST (free ad-supported streaming TV) channel and the NBA Zone, where fans can easily find NBA games, highlights, documentaries, original series, and more.
The launch will also see the NBA App integrated with the NBA Zone, giving users access to latest league news, behind-the-scenes stories, and game clips.
Greg Beaton, Senior Vice President of Content Partnerships, NBA, commented:
“We’re thrilled to expand our partnership with Roku with the NBA’s first FAST Channel and other NBA content and functionality that will serve as an enticement and on-ramp to live NBA games. This partnership supports our goal of reaching NBA fans with our content in innovative ways.“
Joe Franzetta, Head of Sports, Roku, said:
“Roku offers the kind of sports streaming experience that no other platform has—everything is tailored to the fan, whether they’re a die-hard fanatic or just getting into the local team. This strategic league partnership brings us a giant step further in our mission to make sports programming both easy to find and engaging to watch. We’re giving our users floor seats to an always-on experience, and we’re proud to be doing it in close collaboration with the NBA.”
Kristina Shepard, VP, Global Advertising Sales and Partnerships, Roku, added:
“Bringing the NBA and the #1 TV streaming platform in the U.S. together in one package is not only good for the fans—it’s also great for advertisers looking to tap into the power of marketing in sports. We’re excited to give brands the opportunity to reach our expanding, highly engaged audience, with some of the biggest moments of the basketball season yet to come.”
