Other Sports

The UFC has announced a multi-year deal with Aires Tech, a leader in Electromagnetic Field (EMF) protection technology.

Shay Given has extended his partnership with CopyBet for the upcoming 2024/25 season and will thus continue on as its ambassador.

PV Sindhu has invested in Greenday's "Better Nutrition" brand, having also become its brand ambassador in the process.

Indian ace badminton star PV Sindhu has been roped in as a brand ambassador for Tobacco Control by the Union Health Ministry.

Ultimate Table Tennis (UTT), India’s premier table tennis league, is gearing up for its latest edition in Chennai from August 22 to September 7 later this year at the Jawaharlal Nehru Indoor Stadium. The 2024 UTT season will feature an eight-team league for the first time, thus providing a platform for young Indian paddlers to...

The Athletics Federation of India (AFI) has announced a multi-year partnership agreement with sports brand PUMA, the latter joining as the Official Kit Sponsor of the former. As per the deal, PUMA will provide AFI athletes with high-performance apparel, footwear, and travel gear. PUMA has stated that more than 400 athletes will be provided with...

Indian star track and field athlete Neeraj Chopra has been announced as a brand ambassador of Swiss luxury watch brand OMEGA. The partnership arrives ahead of the 2024 Paris Olympics, of which OMEGA will act as the Official Timekeeper.  Also read: Neeraj Chopra’s brand endorsements Speaking about the deal, Neeraj Chopra commented: “I am very...

The PGA of America has announced a multi-year sports betting partnership agreement with PENN Entertainment, which will see ESPN BET become the Official Sports Betting Sponsor of the PGA Championship until 2026. The PGA Championship has thus become the first-ever men’s golf major to sign a sports betting sponsor. Also read: Top 10 best golfers...

MotoGP has announced a multi-year partnership agreement with Qatar Airways, which thus becomes its Official Cargo Airline Partner and Official Airline Partner.  The partnership will see Qatar Airways provide passenger and cargo services to MotoGP, including commercial tickets, charter flights for championship personnel, and freight services supplied by Qatar Airways Cargo. The Qatar flag carrier...

The Ultimate Fighting Championship (UFC) has announced a regional partnership agreement with mobile charging solutions provider Anker, which thus comes on board as its Official Charging Partner in the Middle East and Africa (MENA) region. As per the deal, the Chinese electronics company will work towards enhancing fan experiences in the region at official UFC...