The Chinese Basketball Association (CBA) has signed a sponsorship arrangement with Saudi Arabian energy company Aramco. The agreement, which runs for two years, makes Aramco an official partner of the...
TMRW Sports, a tech-focused firm co-founded by Rory Mcllroy and Tiger Woods, has announced a host of athletes and celebrities as part of its investors' group. The group includes tennis...
Olympic medalist teams up with sports marketing agency Indian ace shuttler Saina Nehwal has teamed up with JetSynthesys-owned sports marketing agency Real Sports. Through their partnership, the firm will work...
Théo Pourchaire, a Sauber Academy driver who is currently participating in Formula 2, will be making his Formula One Free Practice debut at the upcoming United States Grand Prix for...
W Series, the top level of women's single-seater motorsports, has announced that the final three races of the 2022 season stand cancelled due to lack of funds, with the focus...
MotoGP has announced that India will be making its debut in the sport in the 2023 calendar. MotoGP will be heading to the Buddh International Circuit. The announcement was made...
The International Olympic Committe (IOC) dealt a final warning on September 8, 2022, to the Indian Olympic Association (IOA) and threatened the nation’s suspension if elections were not completed by...
Swiss retail-trading ecosystem Tiger.Trade has roped in UFC featherweight and lightweight double-champion Connor McGregor as a brand ambassador. McGregor has been brought on board in an attempt to help the...
Xpresso Global is a south Indian corporation that works to create brands with global intellectual assets in order to give brands a global image. Shobhika Weddings, a long-standing client of...
Formula Regional Indian Championship and Formula 4 Indian Championship team Mumbai Falcons has been announced as an Official Partner of the 2022 FIA Karting World Championship. Mumbai Falcons will partner...
Cadbury Bournvita, Mondelez India's nutrition brand, has unveiled a four-minute short film titled, 'The Boy Who Failed' as part of their 'Tayyari Jeet Ki' campaign. The short film showcases a family of three, a mother and her son and daughter, who return from a district-level badminton competition. The young son returns home dejected and filled with rage after evidently losing in the tournament and even though his elder sister tries to persuade him to come and practise the following day, the young boy keeps to himself and remains in his room. The mother takes the daughter for practice and the young boy looks at his mother and daughter practising and slowly regains the confidence to pick up his racquet once again. The film ends with the young boy once again returning to the court and having the courage to accept his failure and learn from it. The film ends with the message that 'there is a big difference between failing and accepting one is failure.' The film talks about how failure is one of the most important teachers on the path to success and how one must not give up due to failure but learn from it and keep moving on. The campaign will see Cadbury Bournvita also rope in athletes such as Hima Das, Ashish Kumar Chaudhary and Anahat Singh and will be showcasing their 'fighting spirit' in their upcoming adverts. The athletes will also use their social media handles to share inspiring stories about overcoming failure and learning from it, as part of the campaign.
Premier Badminton League (PBL) is all set for a comeback with its sixth season, which is currently scheduled to run from December 17, 2022 to January 14, 2023. PBL, one...
ndian squash is surely moving in the right direction and getting the recognition is deserves. Joshna Chinappa’s display in the Commonwelth Games in Birminghman has certainly caught the attention of sports enthusiasts. Female athletes are on the rise in India and the ones making the mark on the international stage. From Mirabai Chanu to PV Sindhu, athletes from various sports are inspiring the younger generation. In light of the above, the following are currently the top 10 female squash players in India.
The schedule for the inaugural season of Ultimate Kho Kho has been released, with Mumbai Khiladis and Gujarat Giants battling it out followed by Chennai Quick Guns taking on Telugu...
Coca-Cola's lemonade brand Limca has roped in Neeraj Chopra as a brand ambassador. The announcement of Chopra's role with the brand comes on the back of the company announcing that...
The Olympic Council of Asia (OCA) has announced the new dates for the 19th Asian Games, which will now be held in Hangzhou from September 23 to October 8, 2023....
Underdog Athletics, the exclusive India distributor and licensee for Under Armour, has announced reigning Olympic champion in javelin throw Neeraj Chopra as its newest athlete for Under Armour India. According...
The game of Kho-Kho is set to enter a new era as a total of India’s 143 best players were hand-picked by six franchises on July 14, 2022 (Thursday) for...
The opening season of Ultimate Kho Kho will kick off on Sunday, August 14, 2022, in Pune, with six teams fighting it out for the title that will be decided...
Organisers of the Paris 2024 Olympic and Paralympic Games have signed a new partnership with French supermarket chain Carrefour Group. Joining the Games as a Premium Partner, Carrefour will also...
Sports stars these days are much more than just athletes. They have become marketing entrepreneurs while making a living out of their profession. Even if they get injured or even...
Phil Knight wants to keep the NBA franchise in its hometown. Nike’s founder Phil Knight has bid more than US$2 billion to buy the Portland Trail Blazers. Knight, the former...
The National Football League (NFL) has announced that it has renewed its long-term sponsorship deal with drinks and snack giant Pepsi. The new deal, however, will see Pepsi no longer...
The X-Treme Football League (XFL) has announced a new partnership with ESPN and The Walt Disney Company. The new five-year deal will see both networks gain broadcasting rights for the...
The 2022 Masters tournament winner, a WM Phoenix Open winner, a Arnold Palmer Invitational winner and a WGC-Dell Technologies Match Play winner, Scottie Scheffler is an undisputed legendary golf player....
Formula One’s Grand Slam or Grand Chelem club has a new member following Ferrari’s Charles Leclerc’s dominating win at the 2022 Australian Grand Prix. Leclerc managed to score a fourth...
All-female single-seater racing championship W Series has announced a multi-year broadcast partnership with Sky Sports. The deal will see Sky Sports broadcast live coverage of all ten races in the...
Table tennis, to the outsider, might come across as an easy sport to play. However, no sport is easy to play at the professional level, and to be the best...
Olympic champion joins as co-owner. Global sporting icon and Olympics legend Usain Bolt has joined Irish esports organisation WYLDE as its co-owner.As co-owner, Bolt will be working towards WYLDE’s mission...
The Premier Handball League (PHL) has appointed seasoned sports management professional Rajeev Khanna, currently an advisor to the IPL team Rajasthan Royals, as the League Commissioner for the inaugural edition...
