Other Sports

PGA Tour inks extension with FanDuel

The PGA Tour has announced a partnership renewal and expansion agreement with betting operator FanDuel.
Aditya Chaudhuri

Rickie Fowler extends gear and apparel agreement with Cobra Puma Golf

Rickie Fowler has extended his gear and apparel agreement with Cobra Puma Golf, which has been in place for over a decade.
Rahul Saha

Salman Khan roped in as brand ambassador for Kho Kho World Cup 2025

The Kho Kho Federation of India has appointed Indian Bollywood actor Salman Khan as the brand ambassador for the inaugural Kho Kho World Cup.
Rahul Saha

PUMA becomes “PVMA” to celebrate PV Sindhu team up

Indian star shuttler PV Sindhu has signed a multi-year partnership agreement with sportswear brand PUMA India, joining its athletes roster.
Aditya Chaudhuri

Sir Mo Farah joins Tata Mumbai Marathon

Sir Mo Farah has been revealed as the International Event Ambassador for the upcoming 20th edition of the Tata Mumbai Marathon.
Aditya Chaudhuri

Tiger Shroff revealed as Kho-Kho World Cup 2025 brand ambassador

Shroff becomes second Bollywood actor to be revealed as brand ambassador The Kho-Kho Federation of India (KKFI) has roped in Bollywood actor Tiger Shroff as the Brand Ambassador for the upcoming Kho-Kho World Cup 2025 which will be held in New Delhi between January 13 – 19, 2025. Shroff joins as the second ambassador of...
Aditya Chaudhuri

Top 10 most marketable basketball players in 2024

In this article, we take a look at the most marketable basketball players in 2024. Based on SportsPro's "50 Most Marketable Athletes" list.
Neha Johri

NBA nets Wingstop deal

Wingstop joins as Official Chicken Partner The National Basketball Association (NBA) has signed a new partnership with American restaurant chain, Wingstop, who will be joining as the Official Chicken Partner of the NBA and NBA G League. This is Wingstop’s first agreement with a major U,S professional sports league and they will get branding presence...
Aditya Chaudhuri

WNBL joins forces with Latina Fresh

The Women's National Basketball League (WNBL) has announced a new partnership with Latina Fresh, who will be joining as a Major Partner of the league for the 2024/25 season.
Aditya Chaudhuri

TUMI signs golfers Nelly Korda and Ludvig Åberg as Global Brand Ambassadors

International travel and lifestyle brand TUMI has roped in professional golfers Nelly Korda and Ludvig Åberg as global brand ambassadors. 
Neha Johri
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