Tour de France extends Krys partnership
Renowned cycling competition Tour de France has announced an expanded relationship with Krys — a France-based market leader in optical solutions. This new, updated contract, which extends through 2026, will...
Latest News on Other Sports Page 8
Latest News
Poker Sports League teams up with JioCinema
Poker Sports League (PSL) has announced a new partnership with JioCinema, which becomes the official streaming partner for the upcoming fifth PSL season. The entire tournament will be streamed live...
Ultimate Table Tennis (UTT) inks Viacom18 deal
Ultimate Table Tennis (UTT) has announced a new partnership with Viacom18, with the latter joining as the exclusive media partner for UTT Season 4. The partnership will see the league...
Sharath Kamal and Manika Batra headline UTT Season 4
Ace paddler Quadri Aruna will spearhead a strong players line-up for Season 4 of Ultimate Table Tennis (UTT), which will also feature Indian stars like Achanta Sharath Kamal, Sathiyan Gnanasekaran...
Sky Sports signs media rights deal for US Open Championship
The United States Golf Association (USGA) and British sports broadcaster Sky Sports have extended their broadcast agreement for the coverage of the US Open Championship in a new three-year deal....
Women’s National Basketball Association (WNBA) inks PlayStation partnership
The Women's National Basketball Association (WNBA) and Sony Interactive Entertainment have signed a multi-year agreement. As a result of this development, PlayStation has been named the WNBA's official gaming platform...
Punit Balan Group to support cyclist Bilal Ahmad Dar’s Olympic aspirations
Punit Balan Group (PBG) has been supporting aspirations of youths from Jammu & Kashmir since 2018, helping them compete in international competitions across various sporting disciplines. Recently, the group has...
Top 10 Sports Gadgets in 2023
Sports gadgets have gained significance among athletes and sports enthusiasts due to the multitude of advantages they provide. They can help in performance monitoring, goal setting, and progress tracking as...
Yuvraj Singh, Sunil Chhetri, Harmanpreet Kaur and Virat Kohli share their stories in latest PUMA docu-series
Indian cricketer Virat Kohli admits that breaking Sachin Tendulkar’s record of 49 ODI centuries will be an emotional moment for him, whereas Indian football team skipper Sunil Chhetri reveals why...
Phil Mickelson: Sponsors | Brand Endorsements | Investments
Phil Alfred Mickelson is an American professional golfer who currently plays in the LIV Golf Series. Winner of six major championships and 45 PGA Tour titles, the 52-year-old is estimated...
Dustin Johnson: Sponsors | Investments
Dustin Hunter Johnson is a 38-year-old professional golf player from South Carolina, USA. The former World No. 1 has won two major championships, namely: the 2016 US Open and the...
Nippon Paint partners with badminton duo Chirag Shetty and Satwiksairaj Rankireddy
Badminton players Chirag Shetty and Satwiksairaj Rankireddy have been confirmed as Nippon Paint brand ambassadors. The top badminton doubles team from India recently won the 2023 Swiss Open and are...
Pro Panja League to debut in July 2023
Asia’s biggest arm-wrestling promotion, Pro Panja League, has announced the dates for its debut season. Scheduled for July 28 to August 13, 2023, the 17-day sporting event will feature 180...
Technogym becomes Official Supporter of Paris 2024 Olympic Games
Technogym, one of the world's leading companies in the field of commercial and home gym equipment, has been signed on as the Official and Exclusive Supporter of the cardio, strength and...
Yuvraj Singh and Harbhajan Singh headline Cadbury's #CheerForAllSports ad
Former Indian cricketers Yuvraj Singh and Harbhajan Singh headline Cadbury's #CheerForAllSports campaign, which is aimed at encouraging the Indian public to go out and lend their support to all sports,...
Ultimate Table Tennis to return with Season 4
India’s top table tennis league Ultimate Table Tennis (UTT) is set to return after a three-year hiatus and is scheduled for July 13–30, 2023, at the Balewadi Sports Complex in...
SportzCraazy acquires Kabaddi Adda
A leading Indian sports tech and media platform, SportzCraazy has announced the acquisition of media content platform Kabaddi Adda. Through the acquisition, SportzCraazy will be taking the majority and controlling...
Paris 2024 inks ArcelorMittal deal
Global steel firm ArcelorMittal has joined the Paris 2024 Olympic and Paralympic Games as an Official Partner. The partnership will see ArcelorMittal produce Olympic and Paralympic Torches for the Games....
Viacom18 acquires MotoGP broadcast rights
Viacom18 has acquired the exclusive broadcast rights for MotoGP in India, starting with the Grand Premio de Portugal, which will be broadcast on Sports18 and JioCinema. Viacom18 will provide exclusive...
The Punch Boxing set to return for ninth edition
Arif khan is back with the 9th edition of The Punch Boxing Indian sports organisation Sports Oodles Pvt Ltd is set to host the ninth edition of its professional boxing...
Southwire teams up with Formula E
Carrollton, Georgia-headquartered American wire and cable manufacturer Southwire has been announced as the Official Wire and Cable Provider of Formula E. Rich Stinson, Southwire's President and CEO, commented: "At Southwire,...
MotoGP 2023: VR46 Racing Team Sponsors
In an impressive debut campaign in the premiere MotoGP class last season where they finished eighth in the teams' standings, the VR46 Racing Team secured their first-ever podium finish as...
Sports tech start-up Hudle acquires controlling stake in Sportido
Indian sports tech start-up Hudle on Thursday announced that it had acquired a controlling stake in New Delhi-based sports discovery platform Sportido. Sportido enables its users to find places and...
MC Mary Kom-led Oversight Committee against WFI President given two more weeks to file report
The Sports Ministry has granted an extension of two weeks to the Oversight Committee led by MC Mary Kom, formed on January 23, 2023, to look into the sexual harassment...
Rupay Prime Volleyball League arrives in Kochi for last leg
The second edition of the RuPay Prime Volleyball League (PVL), Powered by A23, is set to begin its final leg in the city of Kochi starting this Friday. The tournament,...
TUMI debuts "Unpack Tomorrow" campaign for Spring 2023
International travel and lifestyle brand TUMI has launched its latest global campaign, “Unpack Tomorrow,” illustrating the importance of reliable travel products in a world that is full of unknowns. Brought to life by director Todd Tourso, the campaign will include three short films throughout the season featuring professional footballer Richarlison de Andrade, actress and singer/songwriter Reneé Rapp, and returning TUMI Crew member and McLaren Formula 1 driver Lando Norris. Offering an up close and personal lens into each of their multifaceted journeys, the series will showcase the many ways TUMI’s latest offerings within the Alpha Bravo, Voyageur, and McLaren collections help make the lives of each of the global sports and entertainment stars more seamless. The first instalment of “Unpack Tomorrow” stars Brazilian professional footballer Richarlison, who recently helped take his team to the 2022 World Cup quarter finals. The video will document a day in the athlete’s life, demonstrating the ways TUMI’s Alpha Bravo collection is built to endure whatever his day brings. TUMI will introduce seasonal newness to its iconic Alpha Bravo collection with new colorways that stay true to the collections utilitarian roots and military-inspired heritage. Along with this instalment, Son Heung-min will be featured sporting his favourite items from the collection through his own lens.
The Growing Popularity of American Football and the Superbowl Beyond US Borders
American football is one of the most popular sports in the United States, and the Super Bowl is its biggest annual event. But what many people don't realize is that...
Aditi Ashok's Brand Endorsements
After her valiant attempt at the Tokyo Olympics, Aditi Ashok—an Arjuna awardee—is no longer a name unfamiliar in the golfing world. The Indian audience remained glued to their TV screens...
Hyderabad E-Prix announces two new partnerships
India's first-ever Formula E race, the Greenko Hyderabad E-Prix, has roped in integrated flat carbon steel manufacturer ArcelorMittal Nippon Steel (AM/NS) and Hyderabad based-racing group HMR as Official Race Partners. ...
NMDC ropes in boxer Nikhat Zareen as brand ambassador
NMDC Limited (formerly National Mineral Development Corporation), a central public sector undertaking (PSU) and India’s largest producer of iron ore, has signed a memorandum of agreement (MoA) with world boxing...