Indian professional badminton player HS Prannoy has signed a partnership agreement with Federal Bank. The Aluva, Kerala-based Indian private sector bank will now serve as Prannoy's Exclusive Banking Partner. The...
National Basketball Association (NBA) franchise Brooklyn Nets have announced a partnership agreement with alkaline water brand Essentia Water, which thus becomes their Official Alkaline Water. As per the agreement, Essentia...
Following are the organisations serving as sponsors and brand partners to the Women's National Basketball Association (WNBA) and enjoying a strong branding presence across its physical and digital assets for...
Kim Kardashian's shapewear brand SKIMS has been confirmed as the Official Underwear Partner of the National Basketball Association (NBA), the Women's National Basketball Association (WNBA), and USA Basketball on a...
Anheuser-Busch beer Bud Light has been announced as the Official Beer Partner of the Ultimate Fighting Championship (UFC). The multi-year agreement gets underway from January 1, 2024, and will see...
French Formula One team Alpine, along with Otro Capital, have had some of the biggest names from the sporting world join their €200m fund as new strategic investors. These stars...
This article contains information about American professional gridiron football player Josh Jacobs' brand endorsement deals. Who Cares Supply Co Who Cares Supply Co, an American lifestyle brand, roped in the...
The National Football League (NFL) takes place every year in the US, with 32 teams divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The...
Toyota and the National Football League (NFL) have jointly announced a multi-year sponsorship agreement, which designates Toyota the Official Automotive Partner of the NFL. With this agreement, Toyota will leverage...
DD Sports, one of India’s oldest and largest sports broadcasters, will telecast the ongoing Monsoon Edition of the CARS24 Yuva Kabaddi Series 2023. The Monsoon Edition of CARS24 Yuva Kabaddi...
Indian professional hockey player Manpreet Singh has been roped in as a brand athlete by Japanese sports performance brand ASICS' Indian division, ASICS India. The partnership will see Singh sport...
Popular Indian lifestyle tech brand Noise has announced the signing of Indian track and field athlete Neeraj Chopra as a brand ambassador for its smartwatches range. Chopra joins Indian cricketer...
Marco Bezzecchi won the inaugural IndianOil Grand Prix of India, riding Mooney VR46 Racing Team to the top of the podium at the Buddh International Circuit in Greater Noida, UP....
India's first-ever year-round sports tournament Yuva Kabaddi Series has on-boarded CARS24, an auto tech company, as its title sponsor for its upcoming monsoon edition, scheduled to run from September 24...
Indian industrial conglomerate JSW Group has roped in star Indian athlete Neeraj Chopra as a brand ambassador. As brand ambassador, Chopra is set to be the face of several JSW...
Bake food company Grupo Bimbo's Indian brand Harvest Gold has roped in ace Indian shuttler Saina Nehwal as a "Race Ambassador", the announcement having been made during the launch of...
The IndianOil Grand Prix of India, organised by FairStreet Sports in collaboration with Dorna Sports, has announced Radio Mirchi 98.3 FM as its exclusive Radio Partner for the very first...
This article contains lists of the organisations serving as Official Sponsors or Partners to all the franchises competing in the 2023/24 season of the National Football League (NFL), the premium American...
The 2023 MotoGP Bharat will take place at the Buddh International Circuit in Greater Noida, UP, between September 22 and 24. Ahead of the country's first-ever MotoGP race, here's a...
MotoGP Bharat has roped in IndianOil, a diversified, integrated energy major, as the title sponsor for India’s first-ever MotoGP Grand Prix, scheduled to take place at the Buddh International Circuit...
The Indian Olympic Association (IOA) has announced a new partnership with footwear brand Skechers, which becomes as the Official Sports Footwear Partner of the IOA for the Hangzhou Asian Games....
The Indian Olympic Association (IOA) has announced that Liberty Shoes, a Gurugram-based Indian shoes manufacturer, will serve as the Formal Shoes Partner to the Indian contingent for the 2022 Asian...
GoPro has signed a multi-year partnership with MotoGP, which will see it join as the Official Action Camera Partner of the series. The deal will see GoPro work with MotoGP...
The Indian Olympic Association (IOA) has announced a new partnership with Samsonite, a global travel luggage company, which becomes a partner of the Hangzhou-bound Indian contingent for the 2022 Asian...
Centuary Mattress has roped in ace badminton player PV Sindhu as its latest brand ambassador. Sindhu, as per the agreement, will promote the importance of using the correct mattress for...
Summer in the Northern Hemisphere is coming to an end. And with it, the summer break the major European football leagues are taking. Football fans have plenty of matches to...
Knowing how to clean your golf clubs will provide optimum performance without having to spend forever scrubbing them. Dirty golf clubs don’t just look untidy, they actually have a serious...
The Ryder Cup has roped in US banking firm Citi as its Official Financial Services Partner. The worldwide partnership covers the men's Ryder Cup competition between Team Europe and Team...
Sports equipment and kit manufacturer Dunlop has been announced as an Official Supplier of the Paris 2024 Olympic and Paralympic Games (commonly referred to as "Paris 2024"). As a supplier,...
Biennial men's golf tournament Ryder Cup has roped in global logistics firm DP World as a Worldwide Commercial Partner. Working with Ryder Cup Europe and the PGA of America, DP World...
