Hrithik Roshan joins RuPay Prime Volleyball League as brand ambassador
Bollywood star Hrithik Roshan has been roped in as a brand ambassador by the RuPay Prime Volleyball League (PVL) ahead of its upcoming third season. The new PVL season is...
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International Hockey Federation (FIH) inks BBC agreement
The International Hockey Federation (FIH) has signed a media rights deal with the British Broadcasting Corporation (BBC) for the upcoming FIH Hockey Olympic Qualifiers. The partnership will see the BBC...
Viacom18 and International Hockey Federation (FIH) sign exclusive media rights agreement
The International Hockey Federation (FIH) has signed a new exclusive media rights agreement with Indian broadcaster Viacom18. The four-year partnership, set to run from 2023 to 2027, will include all...
Nike signs new deal with International Hockey Federation (FIH)
Nike and the International Hockey Federation (FIH) have signed a four-year deal, which will see the former provide equipment to the latter's umpires and officials. Nike provided equipment at the...
Sony extends Indian subcontinent broadcasting rights agreement with UFC
Sony Pictures Networks India has announced the extension of its exclusive broadcast rights agreement for the Ultimate Fighting Championship (UFC) in India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and...
Tiger Woods and Nike part ways
Golf legend Tiger Woods and Nike have decided to end their 27-year-old partnership, as confirmed by Woods' agent, Mark Steinberg, to CNBC, calling it a "business decision". The decision marks...
Hyderabad E-Prix 2024 cancelled
Formula E has announced that the 2024 Hyderabad E-Prix, which was scheduled for February 10, has been cancelled. Formula E has stated that the decision to cancel the race has...
Candace Parker: Brand endorsements
This article contains information about American professional basketball player Candace Parker's brand endorsement deals. 2K Sports American video game publisher 2K Sports roped in the WNBA star as the first-ever...
Tiger Woods: Endorsements | Investments
The complete list of brands that are currently sponsoring Tiger Woods
Yonex Sunrise India Open 2024 dates revealed
More details for the upcoming edition of the Yonex Sunrise India Open have been revealed. The event is set to be held at the Indira Gandhi Stadium in New Delhi between...
Eileen Gu: Brand endorsements
This article contains information about professional freestyle skier Eileen Gu's brand endorsement deals. Eileen Gu's sponsors and brand endorsements— Anta Sports Products, Bosideng International Holdings, IWC Schaffhausen, Louis Vuitton, Red...
Katie Moon partners with TATA Mumbai Marathon 2024
Double pole vault world champion and 2020 Olympic gold medallist Katie Moon has been revealed as the International Event Ambassador for the upcoming TATA Mumbai Marathon 2024. The 2024 TATA...
U Mumba gets 60% valuation boost thanks to new sponsors
Pro Kabaddi League (PKL) franchise U Mumba has seen its valuation rise by 60% during the league's 2023/24 season on the back of eight new sponsorship agreements. U Mumba had...
Ram Charan confirmed owner of ISPL Hyderabad team
Indian actor Ram Charan has become the latest celebrity to join the Indian Street Premier League (ISPL), coming on board as the owner of the Hyderabad franchise of the tennis-ball...
Mumbai Khiladis on-board 5 major brands for Ultimate Kho Kho Season 2
Mumbai Khiladis, the Ultimate Kho Kho team owned by Punit Balan Group (PBG), have roped in five major sponsors for the ongoing season of India's premier franchise-based kho-kho league, garnering in the...
Orlando Magic ink new deal with Kia
NBA franchise Orlando Magic have signed a new partnership agreement with South Korean manufacturer Kia, which has thus gained the naming rights to the Magic's home stadium thusly called "Kia...
New York Knicks net OURA partnership
OURA, the company behind the Oura Ring, a revolutionary smart ring that delivers accurate, personalised health data, insights and daily guidance into sleep, activity, readiness and recovery, has signed a...
Pro Kabaddi League Sponsors 2023/24
This article contains information about the organisations serving as official sponsors or partners to the Pro Kabaddi League (PKL), the premier franchised kabaddi competition in India, and enjoying a strong...
DLF and other sponsors support first-of-its-kind Pickleball Carnival in Delhi
Delhi Land & Finance (DLF Limited) was the Title Sponsor for the Pickleball Carnival held at Pushpanjali Farms in New Delhi on Sunday, 17 December 2023. The event was jointly...
Pro Kabaddi League Team Sponsors 2023/24
Following are the organisations serving as official sponsors or partners to the teams competing in the Pro Kabaddi League (PKL) — the premium men’s kabaddi competition in India — and...
PGA Tour reveals Aon deal
The PGA Tour has revealed a partnership agreement with global professional services firm Aon, which will offer the professional golf organiser real-time analytics and work with it on producing insights...
UFC inks deal with National Rugby League
The Ultimate Fighting Championship (UFC) has announced a new strategic partnership with Australasia's premier rugby competition — the National Rugby League (NRL). The partnership will see the NRL work towards...
UFC renews Toyo Tires partnership
The Ultimate Fighting Championship (UFC) has announced a multi-year extension with Toyo Tires, which will see the Japanese tyre manufacturer continue to serve as the UFC's Official Tire for three...
UP Yoddhas unveil EaseMyTrip as their Principal Sponsor
EaseMyTrip.com, one of India’s largest online tech travel platforms, has formally announced its strategic collaboration as the principal sponsor for UP Yoddhas – the GMR Group owned Pro Kabaddi League...
Lifespan's latest TVC stars Nikhat Zareen
Ace Indian boxer Nikhat Zareen, who is also a brand ambassador of Lifespan, a manufacturer of nutraceuticals, herbal, ayurvedic and personal care products, headlines the brand's latest TVC. Part of...
FanCode adds FIVB Volleyball Men's Club World Championship 2023 to its volleyball portfolio
Indian over-the-top sports streaming service FanCode is set to exclusively livestream the 19th edition of the FIVB Volleyball Men's Club World Championship. The 2023 FIVB Volleyball Men's Club World Championship...
How do NASCAR Drivers Work out?
When people watch car racing, no matter whether that’s Formula 1 or NASCAR, they often think it requires huge mental training but that it’s ultimately not a huge fitness challenge....
Kappa teams up with 24 Hours of Le Mans
The Automobile Club de l’Ouest (ACO) has roped in Italian sportswear and sports equipment brand Kappa as an Official Supplier of the 24 Hours of Le Mans. Kappa joins on...
Pawan Sehrawat roped in by My11Circle as brand ambassador
Indian online skill gaming company Games24x7 has on-boarded Indian professional kabaddi player Pawan Sehrawat as a brand ambassador for My11Circle, its popular fantasy sports platform. Sehrawat will take centre stage...
NBA inks deal with Foot Locker
The National Basketball Association (NBA) has announced a new multi-year partnership agreement with global footwear and apparel retailer Foot Locker, which comes on board as an Official League Marketing Partner...