Other Sports

Rod Farvard joins Amazfit as brand ambassador

Ultra runner Rod Farvard has been announced as the latest brand ambassador for Amazfit, the Chinese smart wearables manufacturer. Farvard will work with Amazfit on product testing, athlete-led storytelling, and grassroots community events. He joins the brand’s roster of endurance ambassadors, which also includes Italian distance runner Yemaneberhan “Yeman” Crippa and American triathlete Morgan Pearson. ...
Aditya Chaudhuri

Uber confirmed as official rideshare and on-demand delivery partner of LA28 Games and Team USA

American global transportation giant Uber has been announced as the official rideshare and on-demand delivery partner of the 2028 Olympic and Paralympic Games (LA28) as well as Team USA. Uber will provide its “advanced mobility solutions to design, implement and optimize rideshare operations across Los Angeles” for easier navigation through the city. LA28 will gain...
Aditya Chaudhuri

PGA Tour announces partnership with Genesis

Hyundai-manufactured executive car Genesis has been named the Official Vehicle of the PGA Tour and PGA Tour Champions.
Aditya Chaudhuri

Cristiano Ronaldo joins Esports World Cup 2025 as Global Ambassador

Star Portuguese footballer Cristiano Ronaldo has been announced as the Global Ambassador for the upcoming Esports World Cup.
Aditya Chaudhuri

Neeraj Chopra revealed as Audi brand ambassador

Star Indian track and field athlete Neeraj Chopra has been revealed as the latest brand ambassador for German automaker Audi.
Aditya Chaudhuri

Ultimate Table Tennis ropes in JioStar as Official Broadcast & Streaming Partner

Ultimate Table Tennis has announced a three-year deal with JioStar, bringing it on board as its Official Broadcast & Streaming Partner.
Aditya Chaudhuri

Chessbrainz signs Srinath Narayanan as brand ambassador

Indian chess player Srinath Narayanan has been revealed as the latest brand ambassador for Chessbrainz, an online chess academy.
Aditya Chaudhuri

PGA Tour extends Anheuser-Busch deal

The PGA Tour has extended its long-standing partnership with the American brewing giant Anheuser-Busch. More details inside.
Aditya Chaudhuri

Avani Lekhara receives special-edition Britannia Marie Gold biscuit

Britannia Marie Gold has released special-edition biscuits and packaging to celebrate Avani Lekhara's triumphs at Tokyo 2020 and Paris 2024.
Aditya Chaudhuri