Badshah and Punit Balan buy Ultimate Kho Kho team
A tinge of Bollywood has been added to Ultimate Kho Kho, with popular singer Badshah (Aditya Prateek Singh Sisodia) joining the league as co-owner of the Mumbai franchise alongside renowned...
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Paris 2024 inks Carrefour deal
Organisers of the Paris 2024 Olympic and Paralympic Games have signed a new partnership with French supermarket chain Carrefour Group. Joining the Games as a Premium Partner, Carrefour will also...
Government of Odisha joins hands with Ultimate Kho Kho to own fifth franchise
The Odisha government has taken ownership of a team in the soon-to-be-launched professional kho-kho league, Ultimate Kho Kho. It will be the second direct sports venture for the Odisha government,...
Top 20 highest-paid NBA players in 2022
Sports stars these days are much more than just athletes. They have become marketing entrepreneurs while making a living out of their profession. Even if they get injured or even...
Capri Global and KLO Sports buys Ultimate Kho-Kho franchises
Ultimate Kho Kho (UKK) on Friday welcomed Capri Global and KLO Sports as the owners of Rajasthan and Chennai teams respectively for the inaugural edition of the league, which is...
Nike founder puts in US$2bn bid to buy Portland Trail Blazers
Phil Knight wants to keep the NBA franchise in its hometown. Nike’s founder Phil Knight has bid more than US$2 billion to buy the Portland Trail Blazers. Knight, the former...
Adnani Group and GMR buy Ultimate Kho Kho franchises
Corporate giants Adani Group and GMR group have acquired the Gujarat and Telangana franchises respectively in the Ultimate Kho Kho league, which is poised for a 2022 launch with an...
NBA’s first ever active billionaire: LeBron James
Los Angeles Lakers star LeBron James has become the first-ever active NBA player to become a billionaire. Forbes announced on June 2, 2022, that the basketball star’s net worth had...
Gatorade and NHL end partnership
Sports drink brand Gatorade has announced that it will not be renewing its partnership with the National Hockey League (NHL). The announcement comes following a shift in Gatorade's sports marketing...
ESPN bags FIBA broadcasting rights in Australia
ESPN has signed an exclusive partnership with FIBA, the International Basketball Federation, as its new broadcast partner in Australia for the next four years, to broadcast international FIBA events. ESPN...
CJ McCollum signed as multi-platform NBA analyst with ESPN
New Orleans Pelicans guard and NBA Players Association president CJ McCollum has been signed as an NBA analyst by ESPN just before the NBA Finals between the Boston Celtics and...
NFL and Pepsi renew partnership excluding Super Bowl halftime show
The National Football League (NFL) has announced that it has renewed its long-term sponsorship deal with drinks and snack giant Pepsi. The new deal, however, will see Pepsi no longer...
44th Chess Olympiad: AICF ropes in Indorama as co-sponsor of Team India
The All India Chess Federation (AICF) has onboarded Asian chemical company Indorama as a co-sponsor of the Indian team for the upcoming 44th Chess Olympiad, which is scheduled to be...
XFL inks major deal with ESPN and Disney
The X-Treme Football League (XFL) has announced a new partnership with ESPN and The Walt Disney Company. The new five-year deal will see both networks gain broadcasting rights for the...
Commonwealth Games announces Reckitt partnership
UK-based goods manufacturer and retailer Reckitt has been announced as an Official Partner of the upcoming Birmingham 2022 Commonwealth Games. Reckitt's two brands Dettol and Durex have been announced as...
Scottie Scheffler - Salary, Net worth, Endorsements, Honours, Charity Work
The 2022 Masters tournament winner, a WM Phoenix Open winner, a Arnold Palmer Invitational winner and a WGC-Dell Technologies Match Play winner, Scottie Scheffler is an undisputed legendary golf player....
Hard Rock International announced as Title Sponsor for W Series season-opener
W Series has partnered with Hard Rock International, which will see the latter serve as the Title Sponsor of the 2022 season-opener in Miami. The double-header at Miami will take...
F1 Drivers with the most Grand Slams
Formula One’s Grand Slam or Grand Chelem club has a new member following Ferrari’s Charles Leclerc’s dominating win at the 2022 Australian Grand Prix. Leclerc managed to score a fourth...
AICF announces biggest-ever Indian squad for 44th Chess Olympiad
The All India Chess Federation (AICF) announced the country’s biggest-ever 20-member squad for the 44th Chess Olympiad on May 1, 2022, as India gears up to host the prestigious tournament...
Formula E inks TVR partnership
Formula E has announced a new partnership with British sports car manufacturer TVR. The partnership will kick off at the Monaco ePrix on April 30, and TVR branding will also...
A Look at How Sports Affect Learning Performance
Most students tend to combine sports with education at the lower levels when they don't understand how sports affect learning performance. Most of them associate sports with happiness. And that's...
Sky Sports inks broadcast deal with W Series
All-female single-seater racing championship W Series has announced a multi-year broadcast partnership with Sky Sports. The deal will see Sky Sports broadcast live coverage of all ten races in the...
BAI announces team for CWG, Asiad and Thomas & Uber Cup
Following six days of action at the selection trials at the Indira Gandhi Stadium in New Delhi, the Badminton Association of India (BAI) has announced the Indian contingents for the upcoming Thomas & Uber Cup, the Commonwealth Games and the Asian Games. For the Commonwealth Games, the men’s team consists of Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy, Chirag Shetty and B Sumeeth Reddy, while PV Sindhu is set to lead the women’s squad which has Aakarshi Kashyap, Treesa Jolly, Gayatri P and Ashwini Ponappa alongside her. Sumeet Reddy and Ponappa made the cut into the men’s and women’s squads respectively for the Commonwealth Games after their top-place finish in the mixed doubles category. The 14-year-old teenage sensation from Rohtak, Unnati Hooda, definitely caught the selectors’ eyes as she secured a place for the Asian Games as well as the Uber Cup by finishing third in the women’s singles after Kashyap and Ashmita Chaliha, who claimed first and second positions respectively. Hooda is the youngest Indian badminton player to be part of the Asian Games squad.
Loco retains NBA 2K League broadcasting rights
Indian esports and gaming streaming platform Loco has retained the broadcast rights for the NBA 2K League in India. Both parties had first joined forces back in 2020, and the...
How Can I Win Betting On MLB? Tips for 2022
Baseball betting tends to be a bit different from other forms of sports gambling. Beginners often find it challenging when getting started. To better understand MLB betting, you must familiarize...
FaZe Clan net RESPAWN partnership
North American esports organisation FaZe Clan have signed a new partnership agreement with gaming furniture manufacturer RESPAWN that will see the latter join as the former’s Official Gaming Chair Partner....
IOC announces Deloitte partnership
Deloitte joins The Olympic Partner programme. Professional services firm Deloitte has been added to The Olympic Partner (TOP) sponsorship programme following a decade-long deal with the International Olympic Committee (IOC). ...
Best table tennis players of all time
Table tennis, to the outsider, might come across as an easy sport to play. However, no sport is easy to play at the professional level, and to be the best...
Usain Bolt joins WYLDE family
Olympic champion joins as co-owner. Global sporting icon and Olympics legend Usain Bolt has joined Irish esports organisation WYLDE as its co-owner.As co-owner, Bolt will be working towards WYLDE’s mission...
Premier Handball League appoints Rajeev Khanna as league commissioner
The Premier Handball League (PHL) has appointed seasoned sports management professional Rajeev Khanna, currently an advisor to the IPL team Rajasthan Royals, as the League Commissioner for the inaugural edition...