Conor McGregor teams up with Tiger.Trade
Swiss retail-trading ecosystem Tiger.Trade has roped in UFC featherweight and lightweight double-champion Connor McGregor as a brand ambassador. McGregor has been brought on board in an attempt to help the...
Latest News on Other Sports Page 15
Latest News
Four female drivers set for F3 test
Three W Series drivers - Chloe Chambers, Abbi Pulling and Tereza Bábí?ková - along with Formula 4 and Formula Regional driver Hamda Al Qubaisi will take part in a Formula...
Kalyan Chaubey pips Bhaichung Bhutia to AIFF presidency
In pursuance of the recently-passed Supreme Court order, the AIFF saw its presidential election scheduled for September 2, 2022. Bhaichung Bhutia, former Indian men's national team captain and footballing legend,...
Google partners with FIBA to become first-ever global women’s basketball partner
The International Basketball Federation (FIBA) has announced Google as its first-ever worldwide women's basketball partner, with activations planned for the forthcoming Women's Basketball World Cup in 2022. The partnership runs...
Manipal Education and Medical Group acquires franchise in Legends League Cricket
Legends League Cricket has announced its tie-up with Manipal Education and Medical Group (MEMG) as the third franchise owner ahead of the second season of Legends League Cricket. MEMG is...
Xpresso Global models Indian para-badminton star Neeraj George for campaign "Forever. For Everyone."
Xpresso Global is a south Indian corporation that works to create brands with global intellectual assets in order to give brands a global image. Shobhika Weddings, a long-standing client of...
Mumbai Falcons partner with FIA Karting World Championship
Formula Regional Indian Championship and Formula 4 Indian Championship team Mumbai Falcons has been announced as an Official Partner of the 2022 FIA Karting World Championship. Mumbai Falcons will partner...
Cadbury Bournvita releases 'Tayyari Jeet Ki' campaign
Cadbury Bournvita, Mondelez India's nutrition brand, has unveiled a four-minute short film titled, 'The Boy Who Failed' as part of their 'Tayyari Jeet Ki' campaign. The short film showcases a family of three, a mother and her son and daughter, who return from a district-level badminton competition. The young son returns home dejected and filled with rage after evidently losing in the tournament and even though his elder sister tries to persuade him to come and practise the following day, the young boy keeps to himself and remains in his room. The mother takes the daughter for practice and the young boy looks at his mother and daughter practising and slowly regains the confidence to pick up his racquet once again. The film ends with the young boy once again returning to the court and having the courage to accept his failure and learn from it. The film ends with the message that 'there is a big difference between failing and accepting one is failure.' The film talks about how failure is one of the most important teachers on the path to success and how one must not give up due to failure but learn from it and keep moving on. The campaign will see Cadbury Bournvita also rope in athletes such as Hima Das, Ashish Kumar Chaudhary and Anahat Singh and will be showcasing their 'fighting spirit' in their upcoming adverts. The athletes will also use their social media handles to share inspiring stories about overcoming failure and learning from it, as part of the campaign.
Mastercard signs with Indian Badminton Stars
Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy, and Chirag Shetty have all been named by Mastercard as brand ambassadors for the company in India. The new ambassadors will collaborate with Mastercard...
India’s Mohammed Ibrahim qualifies for Sim Racing World Cup final
Mohammed Ibrahim of India has qualified for the inaugural Sim Racing World Cup final by finishing second in the Asian Continental Qualifiers. Thanathip Tanalapanan of Thailand took the lead after...
Indian women clinch historic first-ever medal at 44th Chess Olympiad
Indian women’s team scripted history at the 44th Chess Olympiad by winning the country’s first-ever medal in the women’s section while men claimed their second bronze medal of the prestigious event in Mamallapuram, Tamil Nadu on August 9, 2022. The India A team, comprising Koneru Humpy, R Vaishali, Tania Sachdev and Bhakti Kulkarni, secured bronze medal in the women’s section after a 1-3 loss to USA in the final round match. Humpy and Vaishali drew their games while Tania Sachdev and Bhakti Kulkarni ended up losing their games.
Premier Badminton League Season 6 dates announced
Premier Badminton League (PBL) is all set for a comeback with its sixth season, which is currently scheduled to run from December 17, 2022 to January 14, 2023. PBL, one...
Top 10 Female Squash Players in India
ndian squash is surely moving in the right direction and getting the recognition is deserves. Joshna Chinappa’s display in the Commonwelth Games in Birminghman has certainly caught the attention of sports enthusiasts. Female athletes are on the rise in India and the ones making the mark on the international stage. From Mirabai Chanu to PV Sindhu, athletes from various sports are inspiring the younger generation. In light of the above, the following are currently the top 10 female squash players in India.
Ultimate Kho Kho announces Season 1 fixtures
The schedule for the inaugural season of Ultimate Kho Kho has been released, with Mumbai Khiladis and Gujarat Giants battling it out followed by Chennai Quick Guns taking on Telugu...
Limca ropes in Neeraj Chopra as brand ambassador
Coca-Cola's lemonade brand Limca has roped in Neeraj Chopra as a brand ambassador. The announcement of Chopra's role with the brand comes on the back of the company announcing that...
India in Commonwealth Games 2022, Birmingham
With one of the most awaited sporting events of the year about to get underway, India has announced full squads for every event at the upcoming 2022 Commonwealth Games. In addition...
OCA announces dates for 19th Asian Games
The Olympic Council of Asia (OCA) has announced the new dates for the 19th Asian Games, which will now be held in Hangzhou from September 23 to October 8, 2023....
Under Armour adds Neeraj Chopra to its Underdog Athletics roster
Underdog Athletics, the exclusive India distributor and licensee for Under Armour, has announced reigning Olympic champion in javelin throw Neeraj Chopra as its newest athlete for Under Armour India. According...
Manyavar joins Indian contingent for CWG 2022
Indian clothing brand Manyavar has partnered with the Indian Olympic Association (IOA). The partnership will see Manyavar join as the Indian contingent's Official Style Partner for the upcoming Commonwealth Games...
CBC Sports announces partnership with CWG 2022
Canadian Broadcasting Corporation (CBC)'s sports division CBC Sports have acquired the exclusive broadcast rights for the upcoming Commonwealth Games 2022. The broadcast rights will see CBC sports provide 10 hours of live-action and also six daily streams of the event which will be available on their digital and mobile platform. CBC Sports' social media channels will also be providing live updates of the event. Chris Wilson, Executive Director of Sports and Olympics, CBC, commented, "Building on the momentum of Canada’s stellar performance at Tokyo 2020, we’re excited to bring audiences across the country the top moments from Team Canada at the 2022 Commonwealth Games. Canadians will have the opportunity to cheer for the country’s best athletes and teams across our platforms, and follow all of the action."
Ultimate Kho Kho Season 1 set to begin after successful draft of 143 players
The game of Kho-Kho is set to enter a new era as a total of India’s 143 best players were hand-picked by six franchises on July 14, 2022 (Thursday) for...
Ultimate Kho Kho inaugural season to get underway from August
The opening season of Ultimate Kho Kho will kick off on Sunday, August 14, 2022, in Pune, with six teams fighting it out for the title that will be decided...
Indian Govt launches online initiative for sportspersons, awards and funding
The govt has made the process of collecting rewards and dues for sportspersons online, reducing the effort athletes would need to make for the government to provide them with their...
Bupa partners with ParalympicsGB
Healthcare firm Bupa UK has announced an international partnership with the ParalympicsGB. The new agreement will see Bupa join as the Official Healthcare Partner of the Paris 2024 Paralympic Games...
Adidas to back Indian contingent at Commonwealth Games 2022
Adidas has been announced as the Official Performance Footwear Partner for the Indian contingent at the 22nd Commonwealth Games 2022, which will be held between July 28 to August 8,...
JSW Inspire partners with IOA
JSW Group's sportswear brand JSW Inspire has been announced as the Lifestyle Partner of the Indian contingent for the Asian, Commonwealth and Olympic Games following an agreement signed by the...
Garmin India announces Kaustubh Radkar as brand ambassador for its fitness segment
Indian triathlete Kaustubh Radkar has been announced as a brand ambassador of Garmin India for the company's fitness segment. Radkar, who was previously involved with Garmin India as a coach,...
Abhay Singh wins Tuanku Muhriz Open
Indian professional squash player Abhay Singh has won the Tuanku Muhriz Open. The 23-year-old has won his first US$10,000 title and his second PSA title of the season. Currently ranked 160th...
Badshah and Punit Balan buy Ultimate Kho Kho team
A tinge of Bollywood has been added to Ultimate Kho Kho, with popular singer Badshah (Aditya Prateek Singh Sisodia) joining the league as co-owner of the Mumbai franchise alongside renowned...
Paris 2024 inks Carrefour deal
Organisers of the Paris 2024 Olympic and Paralympic Games have signed a new partnership with French supermarket chain Carrefour Group. Joining the Games as a Premium Partner, Carrefour will also...