The Odisha government has taken ownership of a team in the soon-to-be-launched professional kho-kho league, Ultimate Kho Kho. It will be the second direct sports venture for the Odisha government,...
Sports stars these days are much more than just athletes. They have become marketing entrepreneurs while making a living out of their profession. Even if they get injured or even...
Ultimate Kho Kho (UKK) on Friday welcomed Capri Global and KLO Sports as the owners of Rajasthan and Chennai teams respectively for the inaugural edition of the league, which is...
Phil Knight wants to keep the NBA franchise in its hometown. Nike’s founder Phil Knight has bid more than US$2 billion to buy the Portland Trail Blazers. Knight, the former...
Corporate giants Adani Group and GMR group have acquired the Gujarat and Telangana franchises respectively in the Ultimate Kho Kho league, which is poised for a 2022 launch with an...
Los Angeles Lakers star LeBron James has become the first-ever active NBA player to become a billionaire. Forbes announced on June 2, 2022, that the basketball star’s net worth had...
Sports drink brand Gatorade has announced that it will not be renewing its partnership with the National Hockey League (NHL). The announcement comes following a shift in Gatorade's sports marketing...
ESPN has signed an exclusive partnership with FIBA, the International Basketball Federation, as its new broadcast partner in Australia for the next four years, to broadcast international FIBA events. ESPN...
New Orleans Pelicans guard and NBA Players Association president CJ McCollum has been signed as an NBA analyst by ESPN just before the NBA Finals between the Boston Celtics and...
The National Football League (NFL) has announced that it has renewed its long-term sponsorship deal with drinks and snack giant Pepsi. The new deal, however, will see Pepsi no longer...
The All India Chess Federation (AICF) has onboarded Asian chemical company Indorama as a co-sponsor of the Indian team for the upcoming 44th Chess Olympiad, which is scheduled to be...
The X-Treme Football League (XFL) has announced a new partnership with ESPN and The Walt Disney Company. The new five-year deal will see both networks gain broadcasting rights for the...
UK-based goods manufacturer and retailer Reckitt has been announced as an Official Partner of the upcoming Birmingham 2022 Commonwealth Games. Reckitt's two brands Dettol and Durex have been announced as...
The 2022 Masters tournament winner, a WM Phoenix Open winner, a Arnold Palmer Invitational winner and a WGC-Dell Technologies Match Play winner, Scottie Scheffler is an undisputed legendary golf player....
W Series has partnered with Hard Rock International, which will see the latter serve as the Title Sponsor of the 2022 season-opener in Miami. The double-header at Miami will take...
Formula One’s Grand Slam or Grand Chelem club has a new member following Ferrari’s Charles Leclerc’s dominating win at the 2022 Australian Grand Prix. Leclerc managed to score a fourth...
The All India Chess Federation (AICF) announced the country’s biggest-ever 20-member squad for the 44th Chess Olympiad on May 1, 2022, as India gears up to host the prestigious tournament...
Formula E has announced a new partnership with British sports car manufacturer TVR. The partnership will kick off at the Monaco ePrix on April 30, and TVR branding will also...
Most students tend to combine sports with education at the lower levels when they don't understand how sports affect learning performance. Most of them associate sports with happiness. And that's...
All-female single-seater racing championship W Series has announced a multi-year broadcast partnership with Sky Sports. The deal will see Sky Sports broadcast live coverage of all ten races in the...
Following six days of action at the selection trials at the Indira Gandhi Stadium in New Delhi, the Badminton Association of India (BAI) has announced the Indian contingents for the upcoming Thomas & Uber Cup, the Commonwealth Games and the Asian Games. For the Commonwealth Games, the men’s team consists of Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy, Chirag Shetty and B Sumeeth Reddy, while PV Sindhu is set to lead the women’s squad which has Aakarshi Kashyap, Treesa Jolly, Gayatri P and Ashwini Ponappa alongside her. Sumeet Reddy and Ponappa made the cut into the men’s and women’s squads respectively for the Commonwealth Games after their top-place finish in the mixed doubles category. The 14-year-old teenage sensation from Rohtak, Unnati Hooda, definitely caught the selectors’ eyes as she secured a place for the Asian Games as well as the Uber Cup by finishing third in the women’s singles after Kashyap and Ashmita Chaliha, who claimed first and second positions respectively. Hooda is the youngest Indian badminton player to be part of the Asian Games squad.
Indian esports and gaming streaming platform Loco has retained the broadcast rights for the NBA 2K League in India. Both parties had first joined forces back in 2020, and the...
Baseball betting tends to be a bit different from other forms of sports gambling. Beginners often find it challenging when getting started. To better understand MLB betting, you must familiarize...
North American esports organisation FaZe Clan have signed a new partnership agreement with gaming furniture manufacturer RESPAWN that will see the latter join as the former’s Official Gaming Chair Partner....
Deloitte joins The Olympic Partner programme. Professional services firm Deloitte has been added to The Olympic Partner (TOP) sponsorship programme following a decade-long deal with the International Olympic Committee (IOC). ...
Table tennis, to the outsider, might come across as an easy sport to play. However, no sport is easy to play at the professional level, and to be the best...
Olympic champion joins as co-owner. Global sporting icon and Olympics legend Usain Bolt has joined Irish esports organisation WYLDE as its co-owner.As co-owner, Bolt will be working towards WYLDE’s mission...
The Premier Handball League (PHL) has appointed seasoned sports management professional Rajeev Khanna, currently an advisor to the IPL team Rajasthan Royals, as the League Commissioner for the inaugural edition...
Batra signed an endorsement deal with German sportswear giant Adidas "to empower women and enable them to see possibilities in the world of sports". Penned in February 2022, the deal is aimed at driving credibility and inclusivity in sports, further fanning the aspirations of upcoming women sports persons across the country. Owing to her ‘Impossible Is Nothing’ attitude, Manika is now a part of Adidas’ rich roster of women athletes, which consists of some outstanding sportswomen in their respective fields such as Mirabai Chanu, Lovlina Borgohain, Hima Das and Nikhat Zareen. In a move to encourage and support women at the Olympics, Mia by Tanishq, one of India's most fashionable jewellery brands, chose to partner with athletes like Manika Batra, Deepika Kumari, Pooja Rani, Navjot Kaur and Rani Rampal ahead of the Tokyo Olympics. Manika was seen wearing an M-shaped gold pendant from 'The Initial Edit' collection, earrings from the 'Kiss of Spring' collection and a statement piece from 'Solitaires Necklaces'.
Singaporean MMA company ONE Championship has announced a multi-year partnership with TUMI, one of the world's leading premium lifestyle and luxury performance brands.TUMI has been named as the Official Premium...
