Singaporean MMA company ONE Championship has announced a multi-year partnership with TUMI, one of the world's leading premium lifestyle and luxury performance brands.TUMI has been named as the Official Premium...
As a kid, my father played squash. Growing up, right from the age of five or six, I would just follow him around the clubs of Kolkata and watch him play. Naturally, when you see your father play something, when you are of that age, you try to emulate him, hit the ball like him, and that’s when it all started. Following him around the clubs is how I discovered squash. The fact of squash becoming such an important part of my life is more of a natural process. I don’t think it’s ever been a decision that I have taken at a certain age, be it six, seven or eight. I have never sat down and said, ‘okay I’m going to take squash seriously.’ It’s been a very natural process. It’s something I enjoy doing. I started off young, gained some success and have carried on since. Obviously, I didn’t give up my education, and that was always more important to me than squash. Squash, though, was always there with me on the side. I feel people always say we pick sports, but I think it’s the sport that picks us. The journey is such that, when you start playing the sport, things just fall into place, and you just keep going with the flow. There isn’t really a hard-and-fast decision made which makes you go like ‘okay, from today I am a professional player’ etc; there is nothing like that. It just happens. I think that is the case with most athletes. It’s something they enjoy doing and that’s why they got into it and are really passionate about it and it becomes a lifestyle. It becomes more than just a fun activity that you do for an hour or two hours and it’s been the same story for me with squash.
Daniel Ricciardo is one of the most established drivers in the current F1 circuit. The 32-year-old Australian started his career in 2012 with Torro Rosso and since has been part...
Apple set to offer ‘Friday Night Baseball’. Apple has signed a partnership with Major League Baseball (MLB), which will see it launch ‘Friday Night Baseball’.Friday Night Baseball will be a...
The Sacramento Kings, based in Sacramento, California, compete in the NBA as a member of the Western Conference Pacific. The Kings became a member of the NBA in 1945. According...
The Phoenix Suns—based in Phoenix, Arizona—are an NBA franchise playing in the Western Conference. They won their first Western Conference title in 2021 — first time in 27 years. With...
The Para-badminton star joins Adidas’ elite athlete roster. Adidas has a long history of supporting some of the sporting world’s most incredible athletes. This season, it has focused its brand...
The Memphis Grizzlies currently have the best record in the NBA during the 2021-22 season. Based in Memphis, Tennessee, the Grizzlies compete in the Western Conference.In 2021, the franchise had...
Over the past week or two, much of the news has revolved around Russia’s invasion of Ukraine. With Russia having taken active steps to move into Ukrainian territory, several communities...
The 2021 NBA MVP has been announced as the first-ever WhatsApp brand ambassador Global messaging platform WhatsApp has announced Milwaukee Bucks superstar Giannis Antetokounmpo as its first-ever brand ambassador and...
The long-term alliance aims to develop and transform Kho-Kho into a visual spectacle Ultimate Kho Kho has signed RISE Worldwide, India’s largest independent Sports, Lifestyle and Entertainment Company, as its...
Julian Weber may have turned out to be a professional javelin throw athlete at senior level, but he is a man of many sports. Currently* ranking third in World Athletics’...
The Utah Jazz are an NBA team based in Salt Lake City, Utah. Founded in 1974, they are a part of the Western Conference and have been playing in the...
India’s no.1 female table tennis player Manika Batra signs with Adidas to empower women and enable them to see possibilities in the world of sports. Leading sportswear giant Adidas continues...
The Minnesota Timberwolves are an American professional basketball team based in Minneapolis. The Timberwolves compete in the NBA in the Western Conference. Founded in 1989, they are owned by Glen...
The Super Bowl is more like a national holiday than a sporting event. Every year as we inch closer to the big day we see products and applications with one...
Ajay Thakur over the years has been the face of the India Kabaddi League. The ex-Indian team captain led the country to win the 2016 Kabaddi World Cup and a...
North American esports and gaming organisation FaZe Clan has announced a new partnership with the National Football League (NFL). The partnership comes just ahead of Super Bowl LVI. The partnership will see FaZe Clan and the NFL work together to host a series of content activations which will also include a flag-football game between the members of the NFL and FaZe Clan. The two parties will also work on creating co-branded content. FaZe will also work towards incorporating its talent ambassadors into co-branded content and events.
After a long wait, the Indian community has woken up to athletics, largely because of Neeraj Chopra’s brilliance at the 2020 Tokyo Olympics. Athletics is yet another sport that isn’t given the attention it deserves in India. However, medals at the recent Olympics have brought cause to be hopeful for the future. Therefore, acknowledging the wonderful performances of the sportspersons in athletics, the following are the top 10 Javelin Throw athletes in the world. 1. Johannes Vetter, 2. Jakub Vadlejch, 3. Julian Weber, 4. Neeraj Chopra, 5. Andrian Mardare
A sport that is often overlooked in a country like India, squash continues to produce a significant number of players who end up representing the country on an international stage....
The Punit Balan Group secures ownership of the fourth PHL franchise. The Premier Handball League (PHL) on Tuesday announced Maharashtra Ironmen as the fourth team for the much-awaited inaugural...
As fantasy sports platforms become more and more popular, an increased number of partnership opportunities have begun to emerge across them. These fantasy sports platforms have seen the benefits of...
Deal renewal to focus on e-mobility. Formula E has renewed its partnership with global delivery service DHL, with the extension of the partnership set to focus on e-mobility, smart...
Manscaped joins the UFC’s global sponsorship tier. The Ultimate Fighting Championship (UFC) has announced an extension of its deal with men’s grooming brand Manscaped. The expanded partnership will see...
For an extended period, India has been dominated by cricket and football due to various factors: ease of playing the sport in India, access to the television channels broadcasting the...
Matches to be broadcast on Sony Ten 1 and livestreamed on SonyLIV. It is time for the fans to brace themselves for yet another season of exciting badminton action...
India has sports that are synonymous with the country. Cricket is at the top of the list, hence why the BCCI and IPL are two of the biggest organizations in...
Kolkata-based side Bengal Warriors had a rough start to the Pro Kabaddi League journey before making their first playoffs in 2016. Since then, the Future Group-owned team have looked to...
Ahmedabad-based Gujarat Giants are one of the relatively younger teams in the league. After being founded in 2017, even though they haven't tasted the ultimate glory yet, Gujarat Giants have...
Professional Indian golfer Aditi Ashok has signed a memorandum of understanding with Hyundai Motors Ltd., which makes her a Brand Ambassador of the company for the next two years. Through...
