Other Sports

The Ultimate Fighting Championship (UFC) has announced a new strategic partnership with Australasia’s premier rugby competition — the National Rugby League (NRL). The partnership will see the NRL work towards growing its fanbase in the US and eventually across the Asia-Pacific (APAC) region.  Also read: UFC renews Toyo Tires partnership Lawrence Epstein, UFC Senior Executive...

The Ultimate Fighting Championship (UFC) has announced a multi-year extension with Toyo Tires, which will see the Japanese tyre manufacturer continue to serve as the UFC’s Official Tire for three more years.  Toyo Tires will continue to get major branding presence at select UFC events, with its logo on the Octagon fighting ring and also...

EaseMyTrip.com, one of India’s largest online tech travel platforms, has formally announced its strategic collaboration as the principal sponsor for UP Yoddhas – the GMR Group owned Pro Kabaddi League Franchise representing the state of Uttar Pradesh today.  This partnership signals EaseMyTrip’s entry into the world of kabaddi, underscoring the brand’s unwavering commitment to championing...

When people watch car racing, no matter whether that’s Formula 1 or NASCAR, they often think it requires huge mental training but that it’s ultimately not a huge fitness challenge. And so the assumption is that drivers aren’t particularly fit and that they don’t need to go through the traditional athlete training route.  However, that’s...

Indian online skill gaming company Games24x7 has on-boarded Indian professional kabaddi player Pawan Sehrawat as a brand ambassador for My11Circle, its popular fantasy sports platform. Sehrawat will take centre stage in My11Circle’s upcoming marketing campaign titled “Ab My11Circle Banega Kabaddi ka Naya Maidaan”, amplifying the anticipation for the upcoming Pro Kabaddi League (PKL) Season 10. The...

The National Basketball Association (NBA) has announced a new multi-year partnership agreement with global footwear and apparel retailer Foot Locker, which comes on board as an Official League Marketing Partner in the US. In accordance with the deal, Foot Locker will get branding presence across various NBA assets such as on-court virtual signage during national...

This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Chicago Bulls during the 2023/24 season. Also read: NBA Sponsors 2023-24 Off-White Italian luxury fashion label Off-White and the Chicago Bulls announced in November 2023 that they had teamed up with New Era to launch two new...

The Ultimate Fighting Championship (UFC) has announced a partnership extension with canned cocktail company Atomic Brands, which will see its Monaco Cocktail brand continue on as the Official Hard Lemonade as well as the Official Canned Vodka Cocktail of the American mixed martial arts promotion company.  Monaco Cocktail will continue to be present at UFC...

This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Indiana Pacers during the 2023/24 season. Also read: NBA Sponsors 2023/24 Gainbridge Gainbridge is a Group 1001 company. It is a self-managed digital platform that provides access to trusted financial products. Gainbridge was announced as the...

National Basketball Association (NBA) team Utah Jazz has announced a partnership extension with laundry services provider Alsco Uniforms, who will continue on as the Official Uniform and Linen Sponsor of the Delta Center and Zions Bank Basketball Campus. Alsco Uniforms also serves as the team’s Official Sponsor of the ‘Mop Crew’ which encompasses the employees who...