SPORTS STARS AS CRYPTOCURRENCY AMBASSADORS
Let's take a look at sports stars who are endorsing cryto platforms. FTX - Stephen Curry and Tom Brady Curry signed up as cryptocurrency trading platform FTX's global brand ambassador...
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Latest News
adidas Olympians come together to inspire the next gen athletes
Olympic athletes deliver the message of ‘We see possibilities when we come together’ with young basketball players Leading sportswear giant, adidas joined hands with young athletes from the Hi5 Foundation...
NBA scores Viacom18 deal
The multi-year partnership will see Viacom18 live-broadcast NBA matches and programmes. The National Basketball Association (NBA) has signed a multi-year partnership with Indian private broadcasting group Viacom18, which will...
PT Usha stars in KFC's latest campaign
The Queen of Speed launches KFC's 'Express Pick-up' service. KFC India has roped in iconic Indian athlete PT Usha to launch its new 'Express-Pick up' service. The new service,...
Seven former athletes added to Mission Olympics Cell
The Sports Ministry names former athletes to help India build for Paris 2024. The Sports Ministry has announced seven new members of the Mission Olympic Cell (MOC), which will work...
10 Biggest Crypto Deals in Sports
Sponsorships have led to an increased awareness of cryptocurrencies amongst viewers and investors at a time when crypto’s prevalence in the media and everyday life is also on the rise....
RuPay announced as title sponsor of Prime Volleyball League
The card payment network has signed a three-year deal. The soon-to-be-launched Prime Volleyball League (PVL) has onboarded card payment network RuPay as its title sponsor. The three-year deal will...
National Federation MMA Championship to kick off in December
Event to be held between 16th and 19th of December 2021. The Mixed Martial Arts Federation, India (MMAFI) is set to host the National Federation MMA Championship in Mumbai...
Lovlina Borgohain the new face of ICICI Prudential Life Insurance
Olympic medallist headlines the latest digital campaign. ICICI Prudential Life Insurance has roped in Tokyo 2020 bronze medallist Lovlina Borgohain as a brand ambassador for its latest digital campaign...
Staples Center set to be renamed to Crypto.com Arena
The globally renowned Staples Center, home to the NBA Games of the LA Lakers and the LA Clippers, has just struck a naming rights deal that will rename the stadium’s...
Major Sports Leagues in India
India cannot evolve into a sporting nation through watching television alone; people’s interests as both viewers and potential players need to be taken into account and respected by sports leagues...
Accor partners with Paris 2024
Accor Group signs partnership deal for the next Summer Olympic and Paralympic Games. Paris 2024—sobriquet for the next summer Olympic and Paralympic Games—has announced its latest partnership with French...
Crypto firms turning their attention to motorsports
With the rapid growth of cryptocurrency, it was only a matter of time before these crypto-based companies dipped their toes in the fastest and riskiest discipline of sports. When...
Top 10 Richest Sports in the World
Sports is the closest anything has come to depict the lessons of everyday life. The massive influx of cash on sports has seen professional athletes earn millions and take their...
Fanatics teams up with IOC to create ecomm platform
New platform to help IOC engage with fans in between Games. Licensed merchandise giant Fanatics has announced its latest partnership with the International Olympic Committee (IOC), which will see the...
10 MOST POPULAR WWE STARS OF ALL TIME
WWE over the years has produced exciting and breathtaking talents who have took the audiences by storm. Vince's brand has successfully established itself as the most watched pro-wrestling show filled...
10 GREATEST INTERNATIONAL SNOOKER PLAYERS OF ALL TIME
There have been many outstanding players to play the game of snooker, which is a tough art to master. Played internationally, the craze of the game is something to experience...
PV Sindhu joins Spinny as brand ambassador
The ace shuttler joins as one of the captains of Squad Spinny. Spinny, an Online-To-Offline (O2O) retail platform that is used to buy and sell cars, has announced that...
Radisson Hotels rope in Aditi Ashok as brand ambassador
Indian golfer announces her first-ever sponsorship deal. Professional golfer Aditi Ashok announced her first ever sponsorship deal, becoming a brand ambassador for Radisson Hotels America. The 2020 Summer...
National Basketball Association (NBA) Sponsors 2021-22
The 76th season of the National Basketball Association got underway earlier this week.One of the wealthiest and most watched professional sports leagues in the world, the NBA is followed by...
Top 10 Indian Snooker Players
Snooker is not a very popular game as far as India is concerned, but the country has produced some extraordinary snooker talents over the years who have bagged several honours....
MPL ties up with All India Chess Federation
MPL to sponsor all National Championships for the next five years. The All India Chess Federation (AICF) have announced MPL Foundation as their principal sponsor, which will see MPL...
Lakers net Socios.com partnership
LA Lakers add Socios.com as partner to enhance global fan engagement The Los Angeles Lakers have announced Socios.com as their new team sponsor, with the global blockchain provider joining...
Lovlina Borgohain and Manpreet Singh join the Shyam Steel family
Olympic medallists set to star in digital and print campaigns. Following their strong show at this year's Tokyo Olympics, the Indian athletes have been flooded with sponsorship deals and...
Mirabai Chanu and Bajrang Punia announced as Amrutanjan's Brand Ambassadors
Olympic medallists brought on board to endorse company's portfolio. Amrutanjan Healthcare has announced Tokyo 2020 Olympic medallists — weightlifting silver medallist Mirabai Chanu and wrestling bronze medallist Bajrang Punia...
Formula One adds Qatar to 2021 calendar
Inaugural race to be held on November 21. Formula One announced on Friday that the Losail International Circuit in Qatar will hold the inaugural Qatar Grand Prix on November...
NBA announces Ranveer Singh as Brand Ambassador
Bollywood actor announced as NBA’s Brand Ambassador for India. The National Basketball Association announced on Friday that Bollywood actor Ranveer Singh would be the NBA Brand Ambassador for India....
Top Quotes from Schumacher
As Netflix releases its latest piece on one of the greatest Formula One drivers, Michael Schumacher, we look at the top quotes from the documentary. “100% perfection, to reach...
Mercedes AMG ink FTX crypto deal
German racing team announce a long-term deal with FTX. Formula One champions Mercedes have announced a long-term deal with global cryptocurrency firm FTX. As part of the deal, FTX’s...
McLaren extend Arrow Electronics partnership
British team announce multi-year extension. British racing team McLaren have announced a multi-year extension of their partnership with technology company Arrow Electronics. As part of the extension, the Colorado-based...