UFC announces expanded Manscaped deal
Manscaped joins the UFC’s global sponsorship tier. The Ultimate Fighting Championship (UFC) has announced an extension of its deal with men’s grooming brand Manscaped. The expanded partnership will see...
Latest News on Other Sports Page 17
Latest News
Rise of MMA in India and what lies ahead
For an extended period, India has been dominated by cricket and football due to various factors: ease of playing the sport in India, access to the television channels broadcasting the...
Sony to broadcast Yonex-Sunrise India Open
Matches to be broadcast on Sony Ten 1 and livestreamed on SonyLIV. It is time for the fans to brace themselves for yet another season of exciting badminton action...
Could India Be a Darts-Mad Nation?
India has sports that are synonymous with the country. Cricket is at the top of the list, hence why the BCCI and IPL are two of the biggest organizations in...
Bengal Warriors Sponsors 2021-2022
Kolkata-based side Bengal Warriors had a rough start to the Pro Kabaddi League journey before making their first playoffs in 2016. Since then, the Future Group-owned team have looked to...
Gujarat Giants Sponsors 2021-2022
Ahmedabad-based Gujarat Giants are one of the relatively younger teams in the league. After being founded in 2017, even though they haven't tasted the ultimate glory yet, Gujarat Giants have...
Hyundai Motors sign Aditi Ashok as Brand Ambassador
Professional Indian golfer Aditi Ashok has signed a memorandum of understanding with Hyundai Motors Ltd., which makes her a Brand Ambassador of the company for the next two years. Through...
Puneri Paltan Sponsors 2021-22
Following are the companies and organisations that serve as sponsors and brand partners to Pro Kabaddi League team Puneri Paltan and enjoy a strong branding presence across their physical and...
Los Angeles Lakers Sponsors 2021-2022
One of the most popular and successful basketball teams in the NBA, the Los Angeles Lakers started off their journey as the Minneapolis Lakers in 1947. In 1960, the team...
GoodDot ropes in Neeraj Chopra as brand ambassador
Olympian to become the face of the company's awareness program. Plant-based meat company GoodDot has signed Olympic gold medallist Neeraj Chopra as its brand ambassador. Chopra will be headlining...
Rajasthan Wolverines revealed as latest Premier Handball League franchise
Real estate innovator Shatvik Corporation enters the sporting world. Shatvik Corporation, one of the fastest-growing real estate companies with diversified pigments and agrochemicals interests through its group companies, has...
Neeraj Chopra scores new deal with BYJU’s
Olympic hero signed on as brand ambassador Olympic gold medallist Neeraj Chopra has been roped in by education platform Disney BYJU's Early Learn app as their brand ambassador. The two...
SPORTS STARS AS CRYPTOCURRENCY AMBASSADORS
Let's take a look at sports stars who are endorsing cryto platforms. FTX - Stephen Curry and Tom Brady Curry signed up as cryptocurrency trading platform FTX's global brand ambassador...
adidas Olympians come together to inspire the next gen athletes
Olympic athletes deliver the message of ‘We see possibilities when we come together’ with young basketball players Leading sportswear giant, adidas joined hands with young athletes from the Hi5 Foundation...
NBA scores Viacom18 deal
The multi-year partnership will see Viacom18 live-broadcast NBA matches and programmes. The National Basketball Association (NBA) has signed a multi-year partnership with Indian private broadcasting group Viacom18, which will...
PT Usha stars in KFC's latest campaign
The Queen of Speed launches KFC's 'Express Pick-up' service. KFC India has roped in iconic Indian athlete PT Usha to launch its new 'Express-Pick up' service. The new service,...
Seven former athletes added to Mission Olympics Cell
The Sports Ministry names former athletes to help India build for Paris 2024. The Sports Ministry has announced seven new members of the Mission Olympic Cell (MOC), which will work...
10 Biggest Crypto Deals in Sports
Sponsorships have led to an increased awareness of cryptocurrencies amongst viewers and investors at a time when crypto’s prevalence in the media and everyday life is also on the rise....
RuPay announced as title sponsor of Prime Volleyball League
The card payment network has signed a three-year deal. The soon-to-be-launched Prime Volleyball League (PVL) has onboarded card payment network RuPay as its title sponsor. The three-year deal will...
National Federation MMA Championship to kick off in December
Event to be held between 16th and 19th of December 2021. The Mixed Martial Arts Federation, India (MMAFI) is set to host the National Federation MMA Championship in Mumbai...
Lovlina Borgohain the new face of ICICI Prudential Life Insurance
Olympic medallist headlines the latest digital campaign. ICICI Prudential Life Insurance has roped in Tokyo 2020 bronze medallist Lovlina Borgohain as a brand ambassador for its latest digital campaign...
Staples Center set to be renamed to Crypto.com Arena
The globally renowned Staples Center, home to the NBA Games of the LA Lakers and the LA Clippers, has just struck a naming rights deal that will rename the stadium’s...
Major Sports Leagues in India
India cannot evolve into a sporting nation through watching television alone; people’s interests as both viewers and potential players need to be taken into account and respected by sports leagues...
Accor partners with Paris 2024
Accor Group signs partnership deal for the next Summer Olympic and Paralympic Games. Paris 2024—sobriquet for the next summer Olympic and Paralympic Games—has announced its latest partnership with French...
Crypto firms turning their attention to motorsports
With the rapid growth of cryptocurrency, it was only a matter of time before these crypto-based companies dipped their toes in the fastest and riskiest discipline of sports. When...
Top 10 Richest Sports in the World
Sports is the closest anything has come to depict the lessons of everyday life. The massive influx of cash on sports has seen professional athletes earn millions and take their...
Fanatics teams up with IOC to create ecomm platform
New platform to help IOC engage with fans in between Games. Licensed merchandise giant Fanatics has announced its latest partnership with the International Olympic Committee (IOC), which will see the...
10 MOST POPULAR WWE STARS OF ALL TIME
WWE over the years has produced exciting and breathtaking talents who have took the audiences by storm. Vince's brand has successfully established itself as the most watched pro-wrestling show filled...
10 GREATEST INTERNATIONAL SNOOKER PLAYERS OF ALL TIME
There have been many outstanding players to play the game of snooker, which is a tough art to master. Played internationally, the craze of the game is something to experience...
PV Sindhu joins Spinny as brand ambassador
The ace shuttler joins as one of the captains of Squad Spinny. Spinny, an Online-To-Offline (O2O) retail platform that is used to buy and sell cars, has announced that...