Other Sports

HS Prannoy joins forces with Federal Bank

Indian professional badminton player HS Prannoy has signed a partnership agreement with Federal Bank. The Aluva, Kerala-based Indian private sector bank will now serve as Prannoy’s Exclusive Banking Partner.  The deal will see Prannoy sport the Federal Bank logo at various events, including pre- and post-game interviews.  Speaking about his association with Federal Bank, HS...
Aditya Chaudhuri

Brooklyn Nets net Essentia Water deal

National Basketball Association (NBA) franchise Brooklyn Nets have announced a partnership agreement with alkaline water brand Essentia Water, which thus becomes their Official Alkaline Water.  As per the agreement, Essentia products will be present at the Barclays Center, the Nets’ home arena, and also throughout the venue at concessions, grab-and-go stations, clubs and suites. These...
Staff

WNBA Sponsors 2023

Following are the organisations serving as sponsors and brand partners to the Women’s National Basketball Association (WNBA) and enjoying a strong branding presence across its physical and digital assets for the 2023 season. Also read: NBA Sponsors 2023/24 AT&T  As the Official 5G Innovation Partner of both the National Basketball Association (NBA) and the WNBA,...
Rahul Naresh

NBA teams up with SKIMS

Kim Kardashian’s shapewear brand SKIMS has been confirmed as the Official Underwear Partner of the National Basketball Association (NBA), the Women’s National Basketball Association (WNBA), and USA Basketball on a multi-year deal.  The deal will see SKIMS gain branding visibility at various media venues and on-court signage during NBA and WNBA broadcasts. All aforementioned parties...
Aditya Chaudhuri

UFC teams up with Bud Light

Anheuser-Busch beer Bud Light has been announced as the Official Beer Partner of the Ultimate Fighting Championship (UFC).  The multi-year agreement gets underway from January 1, 2024, and will see Bud Light enjoy “highly visible presence” during UFC fights and weigh-ins. Bud Light’s logo will also be present on the UFC’s digital and on-air content....
Aditya Chaudhuri

NFL Sponsors 2023/24

The National Football League (NFL) takes place every year in the US, with 32 teams divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The Super Bowl is the annual championship game of the NFL and the most-widely watched and telecast sporting event in the US. In this article, we...
Rahul Saha

Toyota named Official Automotive Partner of NFL

Toyota and the National Football League (NFL) have jointly announced a multi-year sponsorship agreement, which designates Toyota the Official Automotive Partner of the NFL.  With this agreement, Toyota will leverage the year-round NFL calendar as a marketing platform to communicate its brand message to gridiron football fans across the US. Furthermore, Toyota will also support...
Staff

Neeraj Chopra joins Noise as brand ambassador 

Popular Indian lifestyle tech brand Noise has announced the signing of Indian track and field athlete Neeraj Chopra as a brand ambassador for its smartwatches range. Chopra joins Indian cricketer Virat Kohli and Bollywood actor Taapsee Pannu as a face of Noise’s wearables range. The company also signed Rohit Sharma as a brand ambassador back...
Staff

Neeraj Chopra becomes JSW Group brand ambassador

Indian industrial conglomerate JSW Group has roped in star Indian athlete Neeraj Chopra as a brand ambassador. As brand ambassador, Chopra is set to be the face of several JSW businesses, Steel, Cements and Paints being the main ones.  Chopra has been managed by JSW Group’s sports management wing, JSW Sports, since 2015.  Also read:...
Aditya Chaudhuri

Saina Nehwal teams up with Harvest Gold for a noble cause

Bake food company Grupo Bimbo’s Indian brand Harvest Gold has roped in ace Indian shuttler Saina Nehwal as a “Race Ambassador”, the announcement having been made during the launch of the “Harvest Gold Global Race 2023” event. The Harvest Gold Global Race 2023 this year will take place on September 24 at Cyber City Gurugram....
Aditya Chaudhuri
1 ... 17 18 19 ... 49