Rahul NareshThis article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Chennaiyin Football Club as their sponsors and partners for the 2023/24 season.
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Melbat
Chennaiyin FC on-boarded Melbat, the online sports portal of Limassol, Cyprus-based sports betting platform Melbet, as their principal sponsor ahead of the 2023/24 ISL season. The current deal entails Melbat serving as Chennaiyin FC’s principal sponsor until April 2024.
As part of the deal, the Melbat logo appears on the Chennaiyin matchday shirts, training apparel, stadium, entry tickets, social networks, website and TV assets.
Polyhose
Chennaiyin FC agreed to a partnership agreement with Chennai-based industrial conglomerate Polyhose, on-boarding it as their Official Presenting Sponsor, ahead of the 2023/24 ISL season.
The deal entails children of Polyhose employees walking out with the team’s players as mascots during three home matches of the ISL season.
SSVM
Chennaiyin FC and Shree Sarasswathi Vidhyaah Mandheer (SSVM) Institutions have maintained a partnership since 2019, with the latter having served as the club’s Associate Partner in that time.
The agreement was renewed last in 2021. The deal sees the SSVM logo feature on the front of the Chennaiyin matchday shirt.
Acko
Chennaiyin FC announced in September 2023 a renewal of their longstanding partnership with insurance company Acko, penning a new four-year deal.
The partnership between these two parties enters its fourth year this season, which also sees the B Stand at the Jawaharlal Nehru Stadium in Chennai renamed the “Acko Stand”. Further, Acko branding appears on the right corner of the Chennaiyin matchday shirt.
NueGo
In October 2023, Chennaiyin FC announced their partnership with NueGo, India’s fastest electricity coach service, which thus became an Associate Sponsor of the club for the 2023/24 season.
As part of the deal, NueGo provides its transport services to the club for airport pick-ups, stadium visits, practice sessions, as well as select away matches.
Further, NueGo branding appears on the right sleeve of the Chennaiyin matchday shirt.
94.3 Radio One India
Chennaiyin FC took to social media in October 2023 to announce their association with 94.3 Radio One India, which became one of their Official Radio Partners for the 2023/24 season.
Fever 91.9 FM Chennai
In October 2023, Chennaiyin FC announced via Instagram a partnership agreement with Fever 91.9 FM Chennai, on-boarding it as an Official Radio Partner for the 2023/24 season.
AGS Cinemas
Chennaiyin FC announced their partnership with AGS Cinema ahead of the 2019/20 ISL season. Having been associated with the club for some time, the company will continue to act as their Multiplex Partner for the 2023/24 season.
Mera Hoardings
It was announced in October 2023 that Hyderabad-based outdoor advertising agency Mera Hoardings would become the Official Outdoor Partner of Chennaiyin FC for the 2023/24 season.
Workafella
The Chennai-based co-working spaces provider was announced as the Official Workspace Partner of the club in October 2019 on a long-term deal.
Apart from branding rights, the partnership sees the club operate out of Workafella offices.
Bisleri
Chennaiyin FC took to social media in October 2023 to announce Indian packaged drinking water brand Bisleri as their Official Hydration Partner for the 2023/24 ISL campaign.
Nivia Sports
Chennaiyin FC signed a multi-year deal with Nivia Sports ahead of the 2021/22 ISL season.
As per the deal, Nivia Sports prepares for the club polo shirts, trousers, boots and a lot more apart from manufacturing their matchday kits.
ACT Fibernet
The partnership between broadband service ACT Fibernet and Chennaiyin FC is a relatively old one. The two parties went their separate ways after the 2019/20 season but announced a new partnership in September 2022, with ACT Fibernet once again tasked with supplying high-speed internet across the club’s facilities.
Amrutanjan
Chennaiyin FC announced via social media that they had on-boarded healthcare brand Amrutanjan as their Official Pain Relief Partner ahead of the 2023/24 ISL season.
Zebronics
The Chennai-headquartered Indian electronics brand has been listed as the Official Audio Partner of Chennaiyin FC for the 2023/24 season, having served them in a similar capacity last campaign.
Sri Ramachandra
Coming into this season, Chennaiyin FC continue their association with Sri Ramachandra Centre for Sports Science for the fifth consecutive year, with the latter serving as the club’s Official Sports Science Partner.
Shrikha’s Food Zone
A catering service company based in Chennai, Shrikha’s Food Zone has been on-boarded by the club as their Official Hospitality Partner for the 2023/24 ISL season.
