The Chennai Super Kings (CSK) have announced a partnership with Pure Nutrition, roping it in as their Official Sports Nutrition Partner.
The deal will see Pure Nutrition support the five-time Indian Premier League (IPL) champions’ performance ecosystem and spread awareness regarding nutrition’s role in the athletes’ conditioning and performance.
Pure Nutrition has also launched a CSK-branded product line in the whey protein, creatine, pre-workout, BCAA, mass gainer, L-Carnitine, and yeast protein segments.
KS Viswanathan, Managing Director of the Chennai Super Kings, commented:
“At Chennai Super Kings, we believe sustained performance at the highest level is built on preparation, discipline and the right support systems. Nutrition plays a critical role in enabling athletes to perform well. We are delighted to partner with Pure Nutrition, a brand that shares our commitment to excellence and scientific approach to performance. Together, we look forward to promoting the importance of clean, effective sports nutrition to athletes and fans alike.”
Sushil Khaitan, Founder, Pure Nutrition, added:
“Partnering with Chennai Super Kings is a proud milestone for us. CSK stands for discipline, resilience and excellence — values we share at Pure Nutrition. Together, we’re making a powerful statement about the role nutrition plays in building champions.”
Anmol Choubey, Director & COO, Pure Nutrition, said:
“Nutrition is central to performance, recovery and longevity in elite sport. Our partnership with Chennai Super Kings gives us a powerful platform to advocate for performance-driven nutrition that makes a real difference to athletes at every level.”
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