Mahendra Singh Dhoni has been announced as a brand ambassador of Maxivision Super Specialty Eye Hospital.
As brand ambassador, Dhoni will promote the hospital’s message of the importance of regular eye check-ups via marketing campaigns.
Speaking about the association, Dhoni commented:
“Vision is at the heart of success in sports, where precision reigns supreme. The significance of clear vision extends far beyond the sporting arena. Following Maxivision’s motto, ‘Eyes Speak. We Listen.’ We are committed to taking care of your most precious blessing – your vision. Regular eye check-ups and maintaining optimal visual health are equally vital for achieving excellence in life. One must prioritise both sports and healthy living to ensure that their vision remains at its best.“
Also read: Mahendra Singh Dhoni: Brand endorsements
Dr GSK Velu, Chairman and Managing Director, Maxivision Eye Hospital, said:
“We are thrilled to have MS Dhoni join us as our Brand Ambassador. His legendary status and commitment to excellence make him the perfect representative of our mission to combat preventable blindness. With this collaboration, we aim to create greater awareness and ensure that accessible and affordable eye care becomes a reality for all segments of society.“
Sudheer VS, Group CEO, Maxivision Eye Hospital, added:
“Across our network of 40+ hospitals, every day Maxivision provides a range of eye care services to thousands of patients. A significant number of these patients are only made aware of critical issues affecting their vision, lifestyle, and profession after thorough check ups. Our medical professionals often encounter patients with advanced-stage conditions like glaucoma and retinal issues, leaving limited room for restoring their vision to its full potential.
“The implementation of routine preventive eye care checkups can help avoid many of these eye diseases. Maxivision actively engages in a variety of online, offline, and on-ground initiatives aimed at promoting preventive eye care. By having a prominent figure like MS Dhoni endorse the importance of preventive eye care, we believe it will significantly reshape people’s approach towards routine eye check-ups.“