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ENGLAND MEN’S NATIONAL FOOTBALL TEAM SPONSORS

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4 mins read

Here are the sponsors for the England Men’s National Football Team ahead of the Euros next summer.

Name of the Football Association – The Football Association (FA)


Nike – The American sportswear giant serves as the official kit supplier to the FA since 2013, when it replaced domestic brand Umbro.In December 2016, Nike agreed a 12-year extension to its deal with the FA, effective from 2018, which was reported to be worth north of £400m – the biggest sponsorship deal in the FA’s history.


BT – The London-headquartered British telecom holding company signed a five-year sponsorship deal with the FA worth £60m in June 2019. The sponsorship is an effort to promote and enhance the quality of football in the UK right from the grassroots level. BT also enjoys branding exposure across FA’s physical and digital assets, most notably as the front-of-shirt sponsor for the training kits of all of FA’s national teams.


EE – Owned by the BT Group, Hatfield-headquartered mobile network operator EE serves as the official Connectivity Partner for the Wembley Stadium – FA’s designated home ground of the England national football teams. The partnership ensures EE oversee regulation of the 4G and 5G signals at the Wembley. EE also holds branding rights across FA’s physical and digital assets.


Budweiser – The American beer brand has worked with the FA on multiple projects dating back to 2002. It served as the title sponsor for the FA Cup between 2011 and 2014; the position Emirates currently holds. Since 2018, Budweiser has been serving as the official beer partner to the England Men’s and Women’s National Football Teams, replacing Carlsberg.  The partnership grants Budweiser pouring rights during England’s home matches at the Wembley, as well as branding rights across FA’s physical and digital assets.


McDonald’s – The American fast-food giant has been an official partner of the FA since 2002. As per the
partnership, the two parties have and continue to work on several grassroots initiatives. McDonald’s also holds branding rights across FA’s physical and digital assets.  McDonald’s last extended its deal with the FA in August 2018. It’s currently set to run until 2022.


Snickers – Made by the American confectionery company Mars, Snickers also serves as an official sponsor to the FA. The sponsorship grants Snickers branding rights across FA’s physical and digital assets.


LG – The South Korean electronics giant was announced as an official partner of the FA in November 2017 in a three-year deal reportedly worth £2 million a year. The partnership grants LG branding rights across FA’s physical and digital assets.


Google Cloud – The Google-offered cloud computing services suite signed a four-year deal with the FA as their official cloud and data analytics partner in May 2019.  The partnership sees Google Cloud assist the FA on the technical and analytics side of footballing operations to assess and optimise overall player performance. Google Cloud also holds branding rights across FA’s physical and digital assets.


Barclays – The British investment bank has had a long-standing association with English football. Barclays was the title sponsor of the Premier League from 2001 to 2015, during which the league was eponymously called the Barclays Premier League. Currently, Barclays serves not only as the official bank to the Premier League, but also as the title sponsor to the top-flight of women’s football in England – the Football Association Women’s Super League (FA WSL). Barclays continues to enjoy a strong branding presence across FA’s physical and digital assets.


Lucozade – Owned by the Japanese company Suntory, sports drink Lucozade has served as the Official Sports Drink and Hydration Partner to the England Men’s National Football Team since 2008. In March 2019, Lucozade extended its partnership with the FA by signing a multi-year extension that would see the sports drink brand become an official partner of the England Women’s National Football Team, in an attempt to cash in on the ever-increasingly popularity of the women’s side of the game within the country and beyond. The partnership also grants Lucozade a strong branding presence across FA’s physical and digital assets.


Deliveroo – The British food delivery service became an official partner of the FA in September 2019. The partnership grants Deliveroo branding rights across FA’s physical and digital assets, most notably as the sleeve sponsor for the training kits of the England Men’s and Women’s National Football Teams. Deliveroo also serves as a sponsor to the FA Cup.


PayPal – The California-based online payments company serves as an official partner to the FA since February 2019. As per the partnership, the two parties have launched an app to facilitate easy online payments for the fans for match tickets. PayPal gets image rights for FA’s players to feature in its promotional content as well as branding rights across their physical and digital assets.


Nationwide Building Society – After ending its eleven-year association with the FA in July 2010 at the back of a disappointing World Cup campaign in South Africa, Swindon-based mutual financial institution Nationwide Building Society returned as an official partner of the FA earlier this year in August. This time, the partnership is focused on promoting the FA’s Respect campaign, which aims to promote a positive and inclusive communal experience for everyone via football right from the grassroots level. Nationwide also holds branding rights across FA’s physical and digital assets, as well as image rights for FA’s players to feature in its promotional content.


Mitre – The British sports equipment manufacturer signed a three-year deal with the FA in August 2018. The partnership sees Mitre supply its Delta Max footballs for all of FA’s major domestic competitions, including the men’s and women’s FA Cups, the Women’s Super League, the FA Women’s Championship, the FA Trophy, and the FA Vase. Mitre also enjoys a strong branding presence across FA’s physical and digital assets.


Cognizant – The New Jersey-based American product led digital corporation signed a deal with the FA in November 2017, making it their Official Digital Partner, as well as the Official Digital Transformation Partner of The Emirates FA Cup and the Official Digital Transformation Partner of Club Wembley. The partnership came into being to bolster the FA’s digital engagement programme and improve fan engagement experience in an ever-increasing digital world. Cognizant also enjoys a strong branding presence across FA’s physical and digital assets.


Fanatics – The Florida-based sports merchandising company signed a five-year deal with the FA in December 2018. The partnership grants Fanatics manufacturing and distributing rights for official FA merchandise. The company also operates all of FA’s online retail stores, as well as the ones at the Wembley.  Fanatics also enjoys a strong branding presence across FA’s physical and digital assets.


Coca-Cola – The British arm of the American beverage giant also serves as an official partner to the FA. The partnership sees Coca-Cola’s products made available during the home matches of all of FA’s teams. Coca-Cola also enjoys a strong branding presence across FA’s physical and digital assets.


Walkers – The Leicester-headquartered British snack food manufacturer also serves as an official partner to the FA. The partnership sees Walkers’ products made available during the home matches of all of FA’s teams. Walkers also enjoys a strong branding presence across FA’s physical and digital assets.

Written By
Anshuman Joshi

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