Football News

Everton joins forces with SmartFrame Technologies

Everton Football Club have announced a partnership with tech provider SmartFrame Technologies, roping it in as their official photography and image-streaming distributor.

The deal will see the Merseyside club get ownership of its official images and all associated copyright in order to provide better and high-quality imagery to the fans. 

Everton FC will also get additional commercial revenue from SmartFrame’s ad tech solutions, which provide occasional advertising and sponsorship placements displayed within images. 

Also read: Everton FC Sponsors 2024/25

Scott McLeod, Head of Engagement and Communications at Everton FC, said:

Whether they’re used to inform, entertain, or help relieve magical moments on the pitch, images are an essential part of our online communications. To have greater control and visibility over their use, and to be able to offer these official images to publishers, means we can reach new audiences around the world while simultaneously engaging our existing fans in fresh ways. We’re excited to be leveraging SmartFrame’s technology and exploring new commercial opportunities for our archival and future content.

Speaking about the Everton deal, Rob Sewell, CEO and Co-Founder of SmartFrame Technologies, added:

I’m delighted that Everton has chosen to adopt our model and join several other prestigious sports brands in transforming the way images are published, viewed, and monetized online. This agreement marks another stride forward in our commitment to building an image ecosystem rooted in ethics and transparency, and this will only grow stronger as more organisations like Everton come on board. I very much look forward to our journey working together.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

3 hours ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a…

21 hours ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

21 hours ago

Stake F1 Team Kick Sauber to part ways with both Valtteri Bottas and Zhou Guanyu after this season

Stake F1 Team Kick Sauber have announced that Valtteri Bottas and Zhou Guanyu will leave at the end…

1 day ago

UEFA Champions League 2024/25 Gameweek 4 Review Part-1

Day 1 of UEFA Champions League Gameweek 4 had plenty in store for us. In…

1 day ago

West Indies vs England 3rd ODI: Preview and Predictions

Here's our preview for the third ODI of the 2024 England tour of the West…

2 days ago