News

Formula One announce Lenovo partnership

Lenovo joins as an Official Partner.

Formula One has announced Lenovo as an Official Partner for the upcoming 2022 season. The multi-year partnership will see Formula One use Lenovo’s technology to provide fans with the highest level of racing and entertainment.

Formula One will use Lenovo’s technology at both its base and at the race tracks. It will also be integrating Lenovo’s High Performance Computing, server solutions and hardware devices into its operations. 

For Lenovo, it will be a chance to gain global visibility and provide Formula One with its next-gen AI- and VR-based tech to help Formula One connect better and in more engaging ways with its fans.

Speaking about the partnership, Stefano Domenicali, President & CEO of Formula One, commented:

As we prepare for our record-breaking season, it is exciting to welcome Lenovo to the team and for us to join forces with a global leader in technology. Like everything in Formula 1, precision and detail are everything, and Lenovo will be at the forefront of providing their experience and innovative technologies to our operations throughout the season. Our fans expect the best from everything we do, and Lenovo is the perfect partner in terms of its premium hardware offerings. We are entering a new era of our sport and we’re committed to delivering a high-quality experience for our dedicated followers around the world.

Yang Yuanqing, Chairman & CEO of Lenovo, stated:

We are proud to announce our new global partnership with Formula 1, the world’s most prestigious motor racing competition, to engage half a billion fans all over the world with exciting, innovative experiences. This partnership is based on our shared passion for innovation, performance, and the winning spirit. Together Lenovo and Formula 1 will push the limits of technology to help shape a faster, smarter, and more sustainable future.

Luca Rossi, President of Intelligent Devices Group, Lenovo, added:

Partnering with Formula 1 to deploy Lenovo’s smarter solutions across the organisation, from base operations to the stunning excitement of the Grands Prix, will help push the boundaries of what is possible and transform the racing experience. Formula 1 is focused on its digital transformation and continuing to surprise and delight its fans. Lenovo’s portfolio of hardware, services and solutions will be key to helping Formula 1 create new ways for fans around the world to experience the same thrills you’d experience on the track side.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Is Haaland becoming the new brand favourite in football?

Erling Haaland’s World Cup debut could not have gone any better. The Norwegian striker who…

15 hours ago

Cole Palmer: Brand Endorsements

This article contains information regarding the sponsors and brand campaigns of English professional footballer Cole…

15 hours ago

Cricket Australia expands Hola Health deal for back of shirt sponsorship

Cricket Australia has announced a partnership expansion with Australian telehealth service provider, Hola Health, which…

15 hours ago

Fulham brings in ClickHouse as Principal Partner

English football club Fulham, who are currently participating in the Premier League, have announced a…

15 hours ago

The Hundred 2026 to be broadcast in India by JioStar

The Hundred has revealed that JioStar has acquired the linear and digital rights for the…

15 hours ago

Argentina Football signs new partnership with Faraday Future

The Argentine Football Association (AFA) has announced a new regional partnership with physical AI ecosystem…

15 hours ago