News

Formula One announce Lenovo partnership

Lenovo joins as an Official Partner.

Formula One has announced Lenovo as an Official Partner for the upcoming 2022 season. The multi-year partnership will see Formula One use Lenovo’s technology to provide fans with the highest level of racing and entertainment.

Formula One will use Lenovo’s technology at both its base and at the race tracks. It will also be integrating Lenovo’s High Performance Computing, server solutions and hardware devices into its operations. 

For Lenovo, it will be a chance to gain global visibility and provide Formula One with its next-gen AI- and VR-based tech to help Formula One connect better and in more engaging ways with its fans.

Speaking about the partnership, Stefano Domenicali, President & CEO of Formula One, commented:

As we prepare for our record-breaking season, it is exciting to welcome Lenovo to the team and for us to join forces with a global leader in technology. Like everything in Formula 1, precision and detail are everything, and Lenovo will be at the forefront of providing their experience and innovative technologies to our operations throughout the season. Our fans expect the best from everything we do, and Lenovo is the perfect partner in terms of its premium hardware offerings. We are entering a new era of our sport and we’re committed to delivering a high-quality experience for our dedicated followers around the world.

Yang Yuanqing, Chairman & CEO of Lenovo, stated:

We are proud to announce our new global partnership with Formula 1, the world’s most prestigious motor racing competition, to engage half a billion fans all over the world with exciting, innovative experiences. This partnership is based on our shared passion for innovation, performance, and the winning spirit. Together Lenovo and Formula 1 will push the limits of technology to help shape a faster, smarter, and more sustainable future.

Luca Rossi, President of Intelligent Devices Group, Lenovo, added:

Partnering with Formula 1 to deploy Lenovo’s smarter solutions across the organisation, from base operations to the stunning excitement of the Grands Prix, will help push the boundaries of what is possible and transform the racing experience. Formula 1 is focused on its digital transformation and continuing to surprise and delight its fans. Lenovo’s portfolio of hardware, services and solutions will be key to helping Formula 1 create new ways for fans around the world to experience the same thrills you’d experience on the track side.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Las Vegas Grand Prix finds new presenting partner in SBI Holdings

The SBI Holdings Inc., which is a financial services company based in Tokyo, Japan has…

6 hours ago

China Open finds new partner in HSBC

The China Open has announced a new partnership with the HSBC Group which will see…

6 hours ago

Mercedes extends Einhell partnership

Formula One Mercedes have announced a partnership extension of their long-standing agreement with German manufacturer…

6 hours ago

Bayern Munich extends Coca-Cola partnership

German footballing giants FC Bayern Munich have announced a partnership extension of their long-standing partnership…

6 hours ago

Haas joins hands with NeverMile

American Formula One team Haas have announced a new partnership with Tokyo-based technology firm, NeverMile.…

6 hours ago

Smriti Mandhana joins the Candere family

Indian cricketer Smriti Mandhana has been announced as the new Brand Ambassador of lifestyle jewellery…

6 hours ago