International betting company W88 and Premier League club Fulham have announced a new sponsorship agreement, making the former the main front-of-matchday-shirt sponsor of the club for the 2022-23 season. Blockchain telecommunications network World Mobile will see its logo relocated to the club’s matchday-shirt sleeve and training gear. The deal covers both the men’s and the women’s teams of the club.
During the course of the partnership, W88 will make use of Fulham’s widespread visibility to promote its brand through options for LED, digital and social content development as well as kit branding.
Hilly Ehrlich, W88 Business Development Manager, commented on the deal:
“We are both proud and excited to be partnering with London’s oldest professional football club, Fulham FC, as they return to the top-flight of English football. We are also looking forward to engaging with their passionate global fanbase during the season ahead and delivering innovative content with the Club.
“With a global footprint, W88 is a brand which represents integrity, trust and excellence and we will be actively promoting responsible gaming.”
Fulham FC Sales Director Jon Don-Carolis added:
“We’re pleased to welcome W88 on board as Main Team Partner this season in a record sponsorship deal for the Club. The deal provides significant revenue to assist with our commercial objectives, enabling us to compete in a challenging and exciting Premier League campaign.”