Gaël Monfils: Sponsors, Brand Endorsements and Charity Work

Gaël Monfils: Sponsors, Brand Endorsements and Charity Work

May 31, 2023

Monfils is a professional tennis player with an estimated net worth of $10 million USD. He is of French and Caribbean descent. He was a standout junior player who went pro in 2004 and peaked at world number 6 in 2016. Monfils is a very well-known and underrated player who goes by the nickname “Sliderman” because of his remarkable aptitude for sliding strokes, especially on clay courts. Monfils, an eleven-time ATP Tour singles champion, was voted the ATP Newcomer of the Year in 2005. Highlights of his career include three ATP Masters 1000 finals, as well as semi final appearances at two major tournaments the US Open in 2016 and the French Open in 2008.

Here is a look at all the brands endorsed by Monfils:


Starting in 2022, Gaël Monfils and the Decathlon Group’s Artengo tennis brand formally entered a collaboration agreement.

As part of the 5-year agreement, or until 2026, he will use a racket with the Artengo emblem and wear the company’s clothing and footwear.Prior to this, Monfils had a contract with Asics for shoes and clothing since 2013. Monfils was sponsored by Nike early in his career and afterwards by K-Swiss. Prior to moving to Decathlon, Monfils used Wilson racquets for quite a bit of time.


A multi-year sponsorship arrangement with Monfils was reached in May 2019 by ROKiT, a multinational telecommunications firm that sells premium technology phones. In addition to wearing the brand’s insignia on the court  at all competitions, including Grand Slams, Monfils also appears in a variety of ROKiT marketing campaigns and events.


In March 2023, Gaël Monfils became the new ambassador for the California-based company Dockers. This collaboration fits wonderfully with the tennis player’s authenticity as well as the brand’s “California Cool” spirit. Off the court, Dockers and Gaël will work together, specialising in unique, wearable fashion that complements the active lifestyle of the tennis player. 

Past Sponsors

De Bethune

In 2014, Monfils agreed to a three-year contract with luxury swiss watchmaker De Bethune. In addition to participating in the testing of De Bethune watches by providing additional performance metrics, Monfils wore De Bethune’s iconic coloured timepieces during matches on the court.

Daniel Hechter

In 2015, Daniel Hechter and Monfils agreed to a sponsorship agreement. The contract states that Monfils will appear in a number of commercials for the business designed by Paris-based French fashion designer Daniel Hechter.


The fintech business eToro, which offers brokerage and financial services and is crypto-focused, named Monfils as its global ambassador in 2018.  Monfils was sponsored by eToro throughout the most important ATP Grand Slam competitions, including Roland Garros, Wimbledon, and the US Open, and  also dons the brand’s emblem on his shirt as part of the agreement. He appeared in an eToro TV commercial as well.

Charity Works

While the Covid19 lockdown was in place, Monfils participated in a Nicholas Mahut-organized online FIFA game, and the winnings were donated to the medical staff. In January 2021, Monfils and his wife Elina Svitolina agreed to give $100 for each ace they served in the two matches that followed.

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