Grigor Dimitrov: Brand endorsements

This article contains information about Bulgarian professional tennis player Grigor Dimitrov’s brand endorsement deals.

Current Deals

Lacoste

Lacoste is a French clothing, footwear, and accessories company. Founded in 1933 by tennis player René Lacoste and entrepreneur André Gillier, the brand is famous for its alligator logo.

After ending his near-decade-long association with American company Nike, in May 2023, Grigor Dimitrov announced the signing of a three-year partnership agreement with Lacoste.

As per the deal, Dimitrov exclusively wears Lacoste clothing, footwear, and accessories during his tour matches. 

Wilson Sporting Goods

Wilson Sporting Goods, a major manufacturer of tennis racquets, has been endorsing Dimitrov since 2010.

Over the years, Dimitrov has tried his hand at several Wilson racquets, with both the 2015 and 2021 contract renewals between the two having been announced with the launch of a new customised racquet for the Bulgarian.

Bianchet

Founded in 2017, Swiss luxury watchmaker Bianchet roped in Dimitrov as a global brand ambassador in May 2023.

As per the deal, a limited-edition Bianchet Tourbillon B1.618 Openwork in Titanium-Dust-Carbon was presented to Dimitrov during Watches and Wonders in Geneva.

Vitamin Well

In January 2019, Swedish functional beverage brand Vitamin Well roped in Dimitrov as a global ambassador.

As a Vitamin Well ambassador, Dimitrov participates in activities concerning leading tennis events and jointly engages in social media activities with Vitamin Well. 

Payhawk

Payhawk, a global spend management solutions provider, announced Dimitrov as its global brand ambassador in April 2024.

As part of the sponsorship deal, Dimitrov’s tennis attire carries a Payhawk logo as he also participates in different CFO-focused events organised alongside the ATP and ITF calendars. The partnership also gives opportunities to the fans to gain more access to the Bulgarian, with Payhawk customers receiving exclusive signed merchandise, including T-shirts, posters, photos, tennis match tickets, and invitations to exclusive meetings with him.

Previous Deals

Nike

Nike is an American multinational corporation that engages in the designing, manufacturing, marketing, and distribution of sportswear and footwear products all over the world.

Dimitrov had been in association with Nike since 2014, but their association came to an end in early 2023 as Dimitrov signed a three-year contract with Lacoste.

Sunfare

Sunfare is an American healthy meal and food delivery company. It prepares personalised healthy meals and delivers food on a day-to-day basis.

The Phoenix-based company roped in Dimitrov as a brand ambassador on a one-year deal in March 2022. 

FanJolt

FanJolt is an American online application that connects fans with their favourite celebrities and icons through numerous mediums of live engagement events, including live broadcasts, 1-on-1 video chats, text chats, and shoutouts.

In June 2021, Dimitrov announced his partnership with the Phoenix-based company via Instagram. 

Rolex

Founded in 1905, Rolex is a British-founded Swiss luxury watch designer and manufacturer based in Geneva.

Dimitrov signed a multi-year endorsement deal with Rolex in 2014. He featured in multiple Rolex advertisements.

The deal between Dimitrov and Rolex was reportedly worth around US$500,000 per year when it was originally signed. 

Haagen-Dazs

Häagen-Dazs is an American ice cream brand established by Reuben and Rose Mattus in The Bronx, New York, in 1960.

In January 2018, the General Mills-owned ice cream brand roped in Dimitrov as a global brand ambassador on a multi-year deal.