Haas F1 have announced a new deal with global entertainment company MGM Resorts International, which will join their sponsorship portfolio as an Official Partner.
The partnership will have the MGM Resorts branding present on the steering wheel of the Haas car, the VF-23, at the Monaco, Singapore and the two US Grands Prix in Austin and Las Vegas. MGM Resorts will also enjoy digital and social presence across Haas’ social media channels.
MGM Resorts and Haas will also collaborate on a host of fan activations at the 2023 Las Vegas Grand Prix.
Guenther Steiner, Team Principal of MoneyGram Haas F1 Team, commented:
“I’m delighted that we’re partnering with a real Las Vegas institution in the form of MGM Resorts International. We’re naturally very excited as a team to be utilising their properties throughout the Las Vegas event – not least as we know we’ll have outstanding amenities and luxurious surroundings at our disposal for both work and rest during race week.
“The team at MGM Resorts has been fantastic to work with and I think they’re pretty enthusiastic to be partnering together with America’s only Formula 1 team at such a headline event for the city. We’re looking forward to working on some fan-focused events and truly bringing all that’s special about Formula 1 to the fans in Las Vegas.”
Lance Evans, MGM Resorts’ Senior Vice President of Sports and Sponsorship, said:
“The MoneyGram Haas F1 Team is a proven innovator in the Formula One industry with one of racing’s most passionate fan bases. This partnership gives us a phenomenal opportunity to showcase the MGM Rewards experience as we welcome the popular sport to Las Vegas in November.“