Indian professional cricketer Harmanpreet Kaur has been roped in by tech-enabled loo discovery platform Woloo as a brand ambassador.
With this partnership, the Andheri, Mumbai–based company aims to address the issue of public washroom hygiene for women.
Harmanpreet Kaur said:
“I am proud to partner with Woloo to advocate for better access to clean washroom facilities for women across India as it is not just a matter of convenience but also a fundamental aspect of women’s health and dignity and they shouldn’t be denied the same. Coming from the interiors of India, I can feel the pain of each and every woman as well as resonate with all the unpleasant experiences, having gone through the same. I am delighted to represent a very crucial cause and a game changer brand which is impacting lives. Together, we can drive positive change through strategic initiatives and awareness campaigns not only amongst women but also the entire ecosystem. Woloo’s journey has been a testament to the power of innovation and social entrepreneurship, helping create a lasting impact for millions of women across India, ensuring that no woman ever has to compromise on her dignity or health due to a lack of access to clean washrooms.“
Woloo released the following statement on the matter:
“This partnership endeavours to raise awareness about the significant challenges confronting women due to the lack of timely access to clean and hygienic washroom facilities, which pose various health risks. It also seeks to promote hygiene standards and uphold the dignity of women throughout India. Harmanpreet Kaur’s commitment to empowering women perfectly complements Woloo’s mission, and together, they aspire to make a meaningful impact on International Women’s Day and beyond. Woloo and Harmanpreet Kaur aim to spotlight the obstacles women encounter regarding washroom hygiene and advocate for practical solutions.“
Manish Kelshikar, Founder, Woloo, said:
“In a heart warming development, Harmanpreet Kaur, an icon in Indian women’s cricket, has embraced the cause of women’s dignity joining hands with Woloo, in our mission to empower, inspire, and give them the strength, resonating with the belief that each day should herald a celebration of women. The numerous challenges and struggles an Indian woman faces, can only be felt by a woman. Harmanpeet partnering with Woloo especially on International Women’s Day and her birthday, is a unique celebration on its own, a significant step towards reinforcing the belief that access to basic facilities – clean, safe and hygienic washrooms is a fundamental right for every woman. She exemplifies strength, skill, and perseverance. Breaking barriers and defying stereotypes, she has become a symbol of inspiration for millions of aspiring athletes, especially young girls. Her journey from the fields of Moga, Punjab, to becoming India’s sensation on the international cricket scene mirrors the resilience needed to overcome societal constraints.
“With Harman, an Arjuna Awardee, we believe the impact she creates is profound, standing as a role model for so many women. Her journey underscores grit, determination, and the relentless pursuit of excellence. It’s Woloo’s endeavour – Ab har din hoga #harwomanday.“
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