With the Hero Indian Super League starting today, Indian football fans will be looking forward to their teams winning games and entertaining them throughout the new season. The 11 teams which also consist of some new faces like that of SC East Bengal and ATK Mohun Bagan will be exciting to watch as they battle it out for the beautiful ISL trophy this year. This league doesn’t only give our young Indian players the chance to develop but also help them in their dream to play for the national team one day. Let us look at all the sponsors involved in making this league possible:
Title Sponsor – Hero
Hero has been associated with the Indian Super League since its inaugural season in 2014 and renewed its partnership as the title sponsor in 2017 for another three years. The Hero logo will also be seen in many advertisement hoardings and commercials throughout the tournament.
Associate Sponsor – DHL
DHL has also been a long-term associate sponsor for the Indian Super League and is also their official Match ball partner for the entire season. They have had a good and healthy partnership with the football league and has enjoyed some profits as well.
Apollo Tyres – Apollo tyres, an Indian tyre manufacturing company has been associated with the ISL since 2017 and is still an official partner with them.
Nivia – The sporting company had agreed a long-term deal with the Hero Indian Super League as their official Match Ball sponsor in 2018. The tournament will feature their footballs which will be used throughout the season.
Himalaya – Ayurvedic drug makers Himalaya Drug co. has decided to be the official partner for the ISL 2020 season despite a lowered expectation of promotional activity this time as the matches will be played behind closed doors.
Official Fantasy Football Partner – Dream 11
Dream 11, a fantasy sports platform has decided to be the Indian Super League’s official Fantasy football partner this year and will feature in the advertisements hoardings as well.
Apart from these Sponsors, the ISL is also a major success because of the league organisers – AIFF, Reliance Industries Limited and Star.
The Indian Super League is also being partnered with the Premier League as their Strategic partner.