Cricket News

HRX collaborates with four IPL teams as Official Merchandise Partner

The HRX-made jerseys will be sported by the players of Delhi Capitals, Mumbai Indians, Gujarat Titans, and Kolkata Knight Riders. 

The four Indian Premier League (IPL) franchises signed a collaboration with the Indian sports and lifestyle apparel company HRX as the official merchandising partner for the current season. The teams involved are the Delhi Capitals (DC), Gujarat Titans (GT), Kolkata Knight Riders (KKR), and Mumbai Indians (MI).

The players of these teams will put on HRX-manufactured jerseys following the association. 

Hrithik Roshan Extreme, popularly known as HRX, is a men’s sportswear brand that was established in 2013 and is designed by the Indian actor. The brand was established with the intention of making Indian youth better versions of themselves in terms of fitness. 

Pallavi Barman, Business Head and Fitness Ambassador, HRX, stated,

“IPL definitely is a perfect integration to have in terms of merchandising, but sports as a whole is something HRX focuses towards and this is the ecosystem that we want to build. While you may have seen HRX being a popular activewear choice for Gully cricket, we are consciously collaborating on sports events like Roots Amateur Cricket league. It’s all about catering to the Indian masses as a whole, as we Indians are extremely passionate about sports.”


Speaking of these teams in the current tournament, GT is now in first place with 12 points, followed by MI, KKR, and DC who are behind in seventh, ninth, and tenth place, respectively.

Staff

Recent Posts

SACA extends Kookaburra deal

The South Australian Cricket Association (SACA) has recently announced a new five-year partnership extension with…

11 hours ago

FIFA finds new partner in Quaker for FIFA World Cup 2026

American food company Quaker Foods has announced a new partnership with FIFA which will see…

11 hours ago

Google teams up with Iraq and Morocco’s football teams ahead of FIFA World Cup 2026

Google has announced a new partnership agreement with the national football teams of Morocco and…

11 hours ago

IPL 2026 | Match 59: LSG vs CSK | Preview and Predictions

Here, we present our preview and predictions for Match 59 of the 2026 Indian Premier…

11 hours ago

Argentina Football inks new deal with AviaGames

The Argentine Football Association (AFA) has announced a new partnership with mobile skill-based gaming company,…

11 hours ago

IPL 2026 | Match 58: PBKS vs MI | Preview and Predictions

Here, we present our preview and predictions for Match 58 of the 2026 Indian Premier…

11 hours ago