Simran SinghaniaThe HRX-made jerseys will be sported by the players of Delhi Capitals, Mumbai Indians, Gujarat Titans, and Kolkata Knight Riders.
The four Indian Premier League (IPL) franchises signed a collaboration with the Indian sports and lifestyle apparel company HRX as the official merchandising partner for the current season. The teams involved are the Delhi Capitals (DC), Gujarat Titans (GT), Kolkata Knight Riders (KKR), and Mumbai Indians (MI).
The players of these teams will put on HRX-manufactured jerseys following the association.
Hrithik Roshan Extreme, popularly known as HRX, is a men’s sportswear brand that was established in 2013 and is designed by the Indian actor. The brand was established with the intention of making Indian youth better versions of themselves in terms of fitness.
Pallavi Barman, Business Head and Fitness Ambassador, HRX, stated,
“IPL definitely is a perfect integration to have in terms of merchandising, but sports as a whole is something HRX focuses towards and this is the ecosystem that we want to build. While you may have seen HRX being a popular activewear choice for Gully cricket, we are consciously collaborating on sports events like Roots Amateur Cricket league. It’s all about catering to the Indian masses as a whole, as we Indians are extremely passionate about sports.”
Speaking of these teams in the current tournament, GT is now in first place with 12 points, followed by MI, KKR, and DC who are behind in seventh, ninth, and tenth place, respectively.
